PPC专员（Google广告：搜索/ GDN / PMax）| Traffic7
PPC Specialist (Google Ads: Search / GDN / PMax) | Traffic7
你好！
我们是Boosta，一家科技控股公司，专注于创建、开发和投资具有全球潜力的数字业务。目前，我们与来自世界各地的800多名专家合作，我们的产品和服务被数百万用户使用。
我们现在正在为我们的一个业务项目Traffic7寻找一名PPC专家（Google Ads：搜索/ GDN / PMax），该职位将负责在一级市场中针对金融垂直领域的线索生成产品启动并扩展Google Ads的网络方向。
Traffic7是一个创建和开发数字产品并通过强大的绩效营销专业知识进行扩展的项目。
作为PPC专家（Google Ads：搜索/ GDN / PMax），您将与团队合作完成以下工作：
- 在一级市场中针对金融垂直领域的线索生成产品启动并扩展Google Ads的网络方向（搜索、PMax、需求生成）。
- 分析过往的启动情况，建立标准化、可重复的网络购买流程（启动手册、暂停/扩展规则）。
- 与团队分享专业知识：审查启动情况并开展知识分享会议。
- 构建账户结构、关键词策略、受众群体和广告系列架构。
- 设置并维护端到端的转化跟踪：GTM、GA4、已售线索的离线转化导入。
- 优化目标为已售线索/收入（基于价值的竞价），而不仅仅是提交的线索。
- 制定并执行A/B测试：广告文案、创意、落地页、竞价策略。
- 确保完全符合Google Ads金融服务政策，处理验证和不通过情况。
- 每日监控表现：支出、每线索成本、审批率、投资回报率、广告系列和创意。
- 准备定期报告并提出扩展假设。
- 与产品、开发和UAC团队协作，优化转化漏斗、落地页和洞察。
- 可选地，支持Android应用的Google应用广告活动。
您适合这个职位如果：
- 有3年以上使用Google Ads网络广告活动（搜索、性能最大、需求生成）的实际经验。
- 有在受监管/高竞争垂直领域（金融、贷款、保险、线索生成）的工作经验。
- 熟悉金融服务类的Google Ads政策，包括广告主验证、不通过处理和申诉。
- 有设置转化跟踪的经验：GA4、GTM、增强型转化、离线转化导入（基于gclid）。
- 有使用竞价策略（tCPA、tROAS、最大化转化）和基于价值的竞价的经验。
- 有使用Google Ads工具的经验
查看英文原文
Hi!
We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.
We are currently looking for a PPC Specialist (Google Ads: Search / GDN / PMax) for one of our businesses, Traffic7, who will launch and scale the Google Ads web direction for a lead generation product in the financial vertical across Tier-1 markets.
Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing.
As a PPC Specialist (Google Ads: Search / GDN / PMax), you will work with the team to:
- Launch and scale the Google Ads web direction (Search, PMax, Demand Gen) for a lead generation product in the financial vertical across Tier-1 markets.
- Analyze past launches and build a standardized, repeatable web buying process (launch playbook, kill/scale rules).
- Share expertise with the team: review launches and conduct knowledge-sharing sessions.
- Build account structure, keyword strategy, audiences, and campaign architecture.
- Set up and maintain conversion tracking end-to-end: GTM, GA4, offline conversion import of sold leads.
- Optimize toward sold lead / revenue (value-based bidding), not just submitted leads.
- Plan and run A/B tests: ad copy, creatives, landing pages, bidding strategies.
- Ensure full compliance with Google Ads financial services policies, handle verification and disapprovals.
- Control performance daily: spend, CPL, approval rate, ROI, campaigns, and creatives.
- Prepare regular reports and propose scaling hypotheses.
- Collaborate with the product, dev, and UAC teams on funnels, landing pages, and insights.
- Optionally, support Google App Campaigns for Android apps.
You’re a great fit if you:
- Have 3+ years of hands-on experience with Google Ads web campaigns: Search, Performance Max, Demand Gen.
- Have experience in regulated / high-competition verticals (finance, lending, insurance, lead generation).
- Have strong knowledge of Google Ads policies for financial services, including advertiser verification, disapproval handling, and appeals.
- Have experience setting up conversion tracking: GA4, GTM, enhanced conversions, offline conversion import (gclid-based).
- Have experience with bidding strategies (tCPA, tROAS, Maximize Conversions) and value-based bidding.
- Have experience working with landing pages / prelanders: briefs to dev/design, A/B testing, CR optimization.
- Have a data-driven approach and understand unit economics (CPC, CPL, CPA, EPL, ROI) and regular reporting.
- Have proven experience launching and scaling campaigns with monthly budgets of $100K+.
- Have experience managing $100K+/month in Google Ads web campaigns with positive ROAS.
- Have experience building buying processes / playbooks or mentoring other media buyers.
Will be a plus:
- Experience with Google App Campaigns (UAC / ACi) for Android apps.
- Experience with Tier-1 markets and understanding of local targeting requirements and restrictions.
- Experience with BI dashboards (Looker Studio, Tableau, Funnel).
- Experience using AI tools for creatives, ad copy, and analytics.
Our hiring flow:
- Step 1. Pre-screen.
- Step 2. Interview.
- Step 3. Final interview.
- Step 4. Reference check.
- Step 5. Job Offer.
More than 7 opportunities we offer:
- Work and growth in an environment where you can launch, test, and develop new products, see your direct results, and influence them.
- Support for your career growth: compensation for external courses, conferences, English language classes and access to a corporate library.
- Flexible working hours (you can start your day between 8:00 and 11:00 Kyiv time).
- Office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours.
- 28 days of annual vacation, up to 30 days of sick leave with medical confirmation, plus all public holidays.
- Care for your health: medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
- Ukrainian Victory Support program and other important social initiatives.
- Gifts for special occasions in your life and career.
- Compensation for equipment during blackouts.
We believe in pace, drive, and daily boosts — in our work, approaches, and ourselves.
Do you have relevant experience and are excited about this position? Send us your CV!
Originally posted on Himalayas