需求生成经理
Demand Generation Manager
Ampa 是一家开创性的神经科技初创公司，致力于开发脑刺激技术以消除抑郁症。我们将通过使这种变革性治疗普遍可及，改善数百万人的生活。加入我们意味着你将成为一家快速发展的初创公司的一员，拥有重要的股权机会，并对我们的未来产生重大影响。
工作期望：
在 Ampa 工作是一次难得的机会，可以帮助改变全球心理健康状况并拯救数百万生命，这种影响力需要深入的投入。在这里取得成功需要韧性、适应力以及坚持长时间工作的纪律。如果你能在高强度、快速变化的环境中茁壮成长，并希望你的工作真正有意义，那么你可能会在这里做出一生中最出色的工作。
职位概述：
我们正在寻找一位亲力亲为的需求生成经理，负责在出站营销、培育活动、落地页优化和有机获取（SEO/AEO）方面的线索生成执行工作，并有向付费获取发展的路径。你将向市场总监汇报，执行他们制定的战略，将其转化为实际的活动、经过测试的页面以及每周可以阅读和改进的销售漏斗。
这是一个执行型岗位，不是策略型岗位；是个人贡献者角色，不是人员管理角色。理想的候选人熟悉相关工具，精通销售漏斗数据，并热衷于不断构建、测试和调整渠道，直到它们产生效果。你将是推动我们销售漏斗增长的人，你将直接看到你的工作如何影响获得治疗的人数。
主要职责：
- 出站/冷邮件：在 Smartlead 中负责并优化出站渠道，包括序列设置、目标定位、列表管理和送达率监控。
- 培育活动：管理并发展我们的 HubSpot 培育项目，包括工作流、细分和性能跟踪。
- 落地页优化：对现有落地页进行 A/B 测试和转化率测试，并推出可衡量的改进。
- SEO / AEO 执行：根据搜索和 AI 可见性报告（Gauge 或 HubSpot）执行有机和 AI 可见性计划，包括页面优化、内容结构和关键词定位。
- 销售漏斗报告：报告线索数量、转化率和渠道表现，并将数据解读为下一步行动。
- 付费获取（随时间推进）：根据资源和预算规划并执行付费搜索和付费社交广告。
我们寻找的人选：
查看英文原文
Ampa is a pioneering neurotechnology startup developing brain stimulation technology to help eradicate depression. We will improve millions of lives by making this transformative treatment universally accessible. Joining us means you’ll be part of a rapidly growing startup with significant equity opportunities and a major impact on our future.
What to Expect:
Working at Ampa is a rare chance to help transform global mental health and save millions of lives, a level of impact that demands deep commitment. Success here requires resilience, adaptability, and the discipline to put in long hours. If you thrive in a high-intensity, fast-changing environment and want your work to truly matter, you may do the best work of your life here.
Role Overview:
We're seeking a hands-on Demand Generation Manager to own lead generation execution across outbound, nurture, landing page optimization, and organic acquisition (SEO/AEO), with a path into paid acquisition. You'll report to the Head of Marketing and execute against the strategy they set, turning it into running campaigns, tested pages, and a funnel you can read and improve every week.
This is an execution role, not a strategy role, and an individual contributor role, not a people management one. The ideal candidate lives in the tools, is fluent in funnel data, and is energized by building, testing, and tuning channels until they produce. You'll be the person who makes our pipeline grow, and you'll have a direct line of sight from your work to the number of people who get access to treatment.
Key Responsibilities:
- Outbound / Cold Email: Own and optimize the outbound channel in Smartlead, including sequencing, targeting, list management, and deliverability monitoring.
- Nurture Campaigns: Manage and evolve our HubSpot nurture programs, including workflows, segmentation, and performance tracking.
- Landing Page Optimization: Run A/B and conversion rate testing on existing landing pages and ship measurable improvements.
- SEO / AEO Execution: Execute organic and AI-visibility initiatives directed by search and AI-visibility reporting (Gauge or HubSpot), including on-page optimization, content structure, and keyword targeting.
- Funnel Reporting: Report on lead volume, conversion rates, and channel performance, and translate what the data says into what we do next.
- Paid Acquisition (over time): Plan and execute paid search and paid social as bandwidth and budget allow.
What We’re Looking For:
- Mission-Driven: Passionate about helping eradicate depression through breakthrough neurotechnology.
- Driven & Adaptable: Highly motivated, coachable, and thrives in fast-paced startup environments with evolving priorities.
- Experience: 4-6+ years in demand generation, growth, or performance marketing.
- Outbound Expertise: Hands-on experience with Smartlead or a comparable cold outbound platform (Instantly, Apollo, Lemlist). This is required, not preferred.
- HubSpot Fluency: Direct experience building nurture campaigns and workflows in HubSpot. Required.
- Paid Channels: Working experience with paid search and paid social (Google Ads, LinkedIn).
- CRO Track Record: Proven landing page testing and conversion rate optimization experience with measurable results you can speak to.
- SEO / AEO Execution: Comfortable working from search and AI-visibility reporting to drive on-page changes.
- Analytical Fluency: Can read funnel data and act on it without hand-holding.
- Regulated Industry Experience (a plus): Background in healthcare, medtech, or fintech, and comfort working within compliance review processes.
Why Join Ampa?
- Impact: Every qualified lead you generate is a step toward getting a life-changing treatment to someone who needs it. Your funnel metrics translate directly to lives improved.
- Ownership: You'll own the channels end to end, from list to lead, with the autonomy to test and the data to prove what works.
- Growth: Build across outbound, nurture, CRO, organic, and paid in a company that's scaling quickly. Few roles offer this much surface area.
- Stability: Enjoy startup benefits with a secure product line.
- Equity: Receive substantial equity as an early team member.
- Growth Path: Clear runway to expand into paid acquisition ownership and grow into a senior demand generation or growth marketing lead role as you build tenure and results.
Logistics:
- Work Mode: Remote
- Location: United States, Pacific time zone preferred
- Employment Type: Full-time, Permanent
Originally posted on Himalayas