Group Marketing Executive
位置：远程部门：数字蓝图，弹，钟表工作报告给：集团首席执行官总体目的作为我们集团营销执行官，你将管理我们的三个核心成员品牌的营销引擎：数字蓝本，弹和钟表工作。你的主要任务是建立和管理营销基础设施涵盖数码通道，战略合作伙伴关系和活动以推动可测量的增长。你将计划，执行和报告运动，重点是单一：生成高质量营销合格领先 (MQL) 来促进我们的销售管道。除了推动我们自己的增长之外，你将成为更广泛的业务的一种多功能资产，与外部机构合作实现你的竞选活动，并在需要时与我们的客户服务团队结合起来以支持关键客户成果。主要责任：品牌增长和 MQL 生成 驱动数字蓝图，弹和钟表工作的可见性和商业成功。频道管理：为每个集团成员创建，管理和优化营销道。确保在社交媒体，电子邮件，网络和其他相关平台上持续高影响力，以适应各品牌特定受众。运动执行：设计和执行针对特定 MQL 目标的战术营销活动。超越"品牌意识",实现将兴趣转化为可行的销售领先者战略。合作营销：识别，谈判和管理扩大我们的战略伙伴关系。利用这些关系共同创造价值，主办联合举措并访问新的潜在领先者的池。事件管理：领导专业和行业活动的策略和交付。确保每次活动 （无论是网络研讨会还是会议）都有结构来捕获数据并培养参与者进入销售道。绩效报告：定义所有活动的明确 KPI. 制作定期的绩效报告，分析 MQL 生成，成本每率和道 ROI,利用这些见解来精细化未来规划。合作与交付：调整资源以确保世界级执行。外部机构管理：作为我们的外部营销和支持团队的主要领导者。明确说明他们，管理他们的输出质量，并确保他们在时间及预算上提供支持你的战略。内部利益相关方管理：与数字蓝图，弹杆和钟表工作的领导密切合作
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Location: Remote
Department: Digital Blueprint, Bounce, ClockWorks
Reports to: Group CEO
Overall Purpose
As the Group Marketing Executive for us, you will manage the marketing engine for our three core member brands: Digital Blueprint, Bounce, and ClockWorks. Your primary mission is to build and manage the marketing infrastructure—spanning digital channels, strategic partnerships, and events—to drive measurable growth. You will plan, execute, and report on campaigns with a singular focus: generating high-quality Marketing Qualified Leads (MQLs) that fuel our sales pipeline. Beyond driving our own growth, you will be a versatile asset to the wider business, collaborating with external agencies to deliver your campaigns and, where required, embedding with our Client Services team to support key client deliverables.
Key Responsibilities:
Brand Growth & MQL Generation Drive the visibility and commercial success of Digital Blueprint, Bounce, and ClockWorks.
Channel Management: Create, manage, and optimize marketing channels for each group member. Ensure a consistent, high-impact presence across social media, email, web, and other relevant platforms tailored to each brand’s specific audience.
Campaign Execution: Design and execute tactical marketing campaigns that deliver against specific MQL targets. Move beyond "brand awareness" to implementing strategies that convert interest into actionable sales leads.
Partnership Marketing: Identify, negotiate, and manage strategic partnerships that expand our reach. Leverage these relationships to co-create value, host joint initiatives, and access new pools of potential leads.
Events Management: Lead the strategy and delivery of proprietary and industry events. Ensure every event—whether a webinar, workshop, or conference—is structured to capture data and nurture attendees into the sales funnel.
Performance Reporting: Define clear KPIs for all activities. Produce regular performance reports analyzing MQL generation, cost-per-lead, and channel ROI, using these insights to refine future planning.
Collaboration & Delivery: Orchestrate resources to ensure world-class execution.
External Agency Management: Act as the primary lead for our external marketing and support teams. Brief them clearly, manage their output quality, and ensure they are delivering on time and on budget to support your strategies.
Internal Stakeholder Management: Work closely with the leadership of Digital Blueprint, Bounce, and ClockWorks to align marketing activities with their specific business goals and product roadmaps.
Client Services Support: Leverage your expertise to support our billable client work.
Billable Support: When required, transition from internal marketing to client-facing delivery. Support the Client Services team by applying your campaign and strategy expertise to live client projects.
Flexible Resource: Act as an agile specialist who can step in to assist with high-priority client deliverables, workshops, or strategy sessions, ensuring we deliver excellence on all fronts.
Requirements
Proven Lead Generator: Demonstrable experience in planning and executing campaigns that generate MQLs (B2B experience preferred).
Multi-Brand Management: Ability to switch mindsets and strategies effectively between different brands (Digital Blueprint, Bounce, ClockWorks) while maintaining a cohesive group standard.
Event & Partnership Expert: Strong track record in managing events and commercial partnerships that drive genuine business value.
Agency Management: Experience briefing and managing external agencies or freelancers to get the best results.
Data-Driven: A keen eye for detail and a reliance on data to make decisions. You should be comfortable with CRM tools (e.g., HubSpot, Salesforce) and analytics platforms.
Adaptability: The ability to balance internal marketing goals with the occasional need to jump into client-side delivery.
Communication: A personable and professional character with the confidence to build rapport with partners, external agencies, and senior internal stakeholders.
Our Values
Impact-Led: We focus on activities that move the needle.
Collaborative: We win together, leveraging our collective strengths across the group.
Agile: We adapt quickly to market changes and client needs.
Originally posted on Himalayas