GTM、合作伙伴总监
Director of GTM, Partnerships
我们是谁:
我们是一家技术驱动的增长公司,位于营销、咨询与数据智能的交汇点,为全球领先和新兴公司点燃收入增长和品牌认知。作为一家以人为本的公司,我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们的愿景是成为全球最受重视和尊敬的私营增长营销公司——拥有可扩展的品牌、文化和服务。我们的使命是通过一支专注于增长的专家团队,推动持续增长并重新定义可能性,这些专家以诚信、自主性和毅力驱动创新和结果。
作为一家全服务增长营销公司,我们提供一流的解决方案,包括:SEO、内容营销、付费广告、社交媒体营销、程序化+CTV、公关、网红营销、电子邮件+短信、转化率优化、零售营销和创意。在 Power Digital,我们专注于帮助品牌实现收入增长和品牌认知,最终为客户创造无可争议的价值。
Power Digital 的核心是我们专有的技术 nova,它通过第一方数据分析企业,简化营销投资规划和并购尽职调查——让营销人员在战略层面发挥关键作用——并以无与伦比的方式提供价值。
管理数十亿美元的媒体预算,我们的动态团队——由顾问型营销人员、创意人员、分析师和技术人员组成——通过在客户旅程每个里程碑上的细致测试和数据科学,挑战传统的规划和评估方式。
**我们支持100%远程、办公室或混合工作模式,适用于任何在美国合法工作的人员。
日常工作:
增长市场策略(GTM)合作伙伴总监是 Power Digital 合作伙伴团队中的中高级职位,负责将合作伙伴生态系统(科技、私募股权和顾问)转化为可衡量的商业价值。该职位负责我们合作伙伴市场进入的整个商业生命周期。这是一个高度跨职能、面向企业客户的角色,需要兼具关系建设者、战略执行者和财务思维者的能力。你将管理复杂的融资流程,从构想到谈判全程负责商业收入流,并作为合作伙伴与 Power Digital 内部产品、销售、客户体验和营销团队之间的桥梁。
该职位汇报对象为
查看英文原文
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Director of GTM, Partnerships is a mid to senior-level role at the center of Power Digital's Partnerships team, responsible for translating the partner ecosystem (Tech, PE and Advisors) into measurable commercial value. This person owns the full commercial lifecycle across our partner go-to-market. This is a highly cross-functional, enterprise-facing role that requires equal parts relationship builder, strategic operator, and financial thinker. You will manage complex fundraising motions, own commercial revenue streams from ideation to negotiation, and serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams.
This role reports directly to the VP of Partnerships.
Responsibilities:
Joint GTM with the Partner Ecosystem
- Lead new partner vetting and due diligence—evaluating whether technology solutions are the right fit for Power Digital clients based on performance data, ICP alignment, and commercial potential.
- Develop and manage joint business plans (JBPs) with priority technology and channel partners, translating shared goals into defined initiatives, timelines, and revenue targets.
- Own and structure commercial agreements, including co-selling arrangements, resell and white-label opportunities, and bonus media incentive programs.
- Source and activate alpha and beta opportunities with platform partners to give Power Digital a competitive first-mover advantage for clients.
- Design, launch, and manage partner pilot programs in coordination with internal activation and CX teams.
- Employ AI technologies to enhance and optimize GTM processes and partner engagement workflows.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to the Partnerships function.
Fusepoint Partnerships
- Develop and grow a portfolio of technology partnerships specifically designed to support fusepoint, Power Digital's measurement and strategic consulting practice.
- Identify and structure partnerships that unlock exclusive testing opportunities, platform performance consulting engagements, referral programs, and client-facing competitive advantages.
- Source credentialing and certification opportunities with platform partners that elevate FusePoint's credibility and market position.
- Serve as the primary relationship owner for FusePoint's partner ecosystem, ensuring alignment between partner capabilities and FusePoint priorities.
Joint Technical Innovation (nova)
- Develop and manage partnerships with technology companies aimed at co-developing nova capabilities, offsetting the product roadmap, or providing exclusive access to AI/data insights and tooling.
- Own the full sales cycle for joint technical planning (JTP) initiatives—from opportunity identification and stakeholder alignment through proposal development, negotiation, and signed agreement.
- Partner closely with Power Digital's product and engineering teams to ensure external partnership opportunities are aligned to the Nova roadmap and technically viable.
- Execute a highly complex, enterprise fundraising motion—including financial modeling and reverse M&A-style structures—to secure technical funding and resource offsets from platform partners.
- Manage executive stakeholder relationships at partner organizations, building long-term alliances that generate recurring technical investment.
- Conduct technical demonstrations and present compelling business cases to secure JTP commitments from partner organizations.
- Monitor emerging trends in AI, AdTech, and data infrastructure to surface new opportunities that align partner priorities with Nova's roadmap.
Reporting, Pacing & Commercial Operations
- Own end-to-end commercial deal management: sourcing, structuring, executing, and reporting on all commercial partner agreements.
- Track and communicate pacing toward commercial revenue targets on a monthly and quarterly basis, flagging risks and opportunities in real time.
- Manage the distribution and re-investment of commercial deal value back to the appropriate business units (product, activation, sales/marketing, partnerships, etc.).
- Define and maintain measurable OKRs and KPIs for all active commercial partnerships, ensuring alignment with broader organizational goals.
Program Management & Cross-Functional Execution
- Serve as the sole internal champion for partner pilots, incentive programs, and commercial initiatives—owning the full program lifecycle from kickoff to post-delivery reporting.
- Work cross-functionally with marketing, sales, product, and CX to ensure partner programs are fully resourced and successfully executed.
- Act as the primary bridge between external partners and Power Digital's internal teams, managing timelines, escalations, and stakeholder communication throughout.
- Build feedback loops from the delivery team back to partners to demonstrate performance, reinforce trust, and identify expansion opportunities.
Co-Marketing & Brand Amplification
- Identify and secure speaking opportunities at partner-hosted events, industry conferences, and co-produced webinars—positioning Power Digital and fusepoint SMEs as thought leaders within the partner ecosystem.
- Develop and pitch joint content opportunities with technology partners, including whitepapers, case studies, blog features, social campaigns, and co-branded research that expand reach and reinforce credibility.
- Build and maintain a rolling co-marketing pipeline with priority partners—proactively sourcing opportunities tied to FusePoint's consulting capabilities, Nova's technology story, and Power Digital's broader service offering.
- Coordinate with the internal marketing team to brief, scope, and execute co-marketing initiatives—ensuring partner needs are properly resourced and launched on time.
- Pitch and secure sponsorship and activation opportunities for partners to participate in Power Digital summits, client dinners, and co-hosted events.
- Leverage the partner ecosystem to facilitate introductions and build relationships between priority technology partners and Power Digital's CX team—creating direct lines of support that drive client retention, upsell opportunities, and deeper platform utilization across the book of business.
Role Requirements:
Skills & Experience
- 5+ years of experience in partnerships, business development, or GTM roles—ideally within a marketing agency, AdTech, SaaS, or consulting environment.
- Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures.
- Experience with enterprise fundraising motions, joint business planning, or financial modeling
- Deep understanding of the AdTech and MarTech landscape, including platforms such as Google, Meta, TikTok, Amazon, Snowflake, Klaviyo, Shopify, or similar.
- Strong analytical skills—comfortable building financial models, interpreting performance data, and synthesizing market intelligence into partner strategy.
- Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.
- Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.
Leadership & Collaboration
- Demonstrated ability to influence without authority across large, matrixed organizations.
- Strong negotiation skills with a proven ability to secure high-value deals and investment commitments.
- Self-starter mentality—comfortable operating with ambiguity and building programs from the ground up.
Strategic Thinking
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· Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.
- Results-oriented with a bias toward measurable impact over activity.
- Ability to zoom between macro strategy and detailed execution without losing sight of either.
Key Performance Indicators (KPIs)
- Total commercial revenue sourced from partner ecosystem
- Joint technical/ innovation revenue secured for nova annually
- Fusepoint revenue sourced from partner ecosystem
- Client Retention and Growth influenced by GTM/ commercial partnerships
Most Important Things (MITs)
- Commercial Execution: Own and close complex commercial deals across JBP, JTP, co-sell, resell, and incentive programs—translating partner relationships into measurable revenue and resource value for Power Digital.
- Nova Technical Partnerships: Lead the enterprise fundraising motion tied to Nova—building the business case, managing executive relationships at partner organizations, and securing technical funding and offsets aligned to the product roadmap.
- Fusepoint Partnership Development: Build a distinct portfolio of consulting-focused technology partnerships that give Fusepoint exclusive testing access, credentialing opportunities, and a competitive edge in the market.
- Program Management: Champion every partner initiative internally—from pilot launch to post-delivery reporting—ensuring no deal goes dark, and every partner program delivers on its commercial promise.
- Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and FusePoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.
- Client Retention & Growth via Partners: Leverage the partner ecosystem to build direct relationships between technology partners and the CX team—turning partner connections into a lever for client retention, upsell, and deeper platform adoption across the book of business.
Benefits & Perks:
- Base salary + commission opportunities
- Unlimited PTO (available on day one)
- Fully flex work environment: full-remote, in-office, or hybrid
- 12 observed national holidays—including Juneteenth
- Regularly scheduled mental health and recharge days
- 401k plan
- Unlimited opportunities for professional growth within a rapidly growing firm
- Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- Employee Assistance Program (EAP)
- Quarterly awards and recognitions for outstanding performance
- Clear pathway to leadership for every position
- Opportunities to be involved in company's DEI initiatives
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at before taking any further action in relation to the correspondence.
Originally posted on Himalayas