生命周期营销经理
Lifecycle Marketing Manager
生命周期营销经理
远程（至少与美国东部时间有4小时重叠）| 市场营销 | 汇报对象：营收营销总监
Time Doctor 正在招聘一位生命周期营销经理，负责从客户开始付费的那一刻起的营销驱动客户旅程。您将决定谁在何时听到什么内容，基于哪些行为，以及朝着哪种商业成果。您的工作是将客户行为和使用信号转化为采用、留存、扩展和重新激活收入，并以AI为先的方式运行该引擎，构建代理和自主工作流程，完成实际工作。
我们是谁
Time Doctor 是一个劳动力分析平台，为分布式团队提供他们需要的可见性，以提高信任度和绩效。我们为全球的远程、混合和外包组织服务，尤其在BPO、医疗保健和技术服务领域具有优势。我们是自筹资金、盈利且完全远程的公司，团队成员分布在30多个国家。我们依靠客户收入而非风险投资建立了可持续的业务，现在专注于增长。
职位描述
您将负责我们付费客户的生命周期营销计划：30/60/90天的入职活动、持续的客户沟通、客户细分，以及推动并保持客户基础增长的扩展和留存活动。您将设计旅程，提出需求，进行质量保证并衡量效果，同时对收入结果负责。
三个要素定义了这个职位。
- 数字。您的主要衡量标准是生命周期生成并呈现的合格扩展和交叉销售机会数量。扩展收入、净收入留存率和高风险恢复收入紧随其后，与客户成功、销售和产品部门共享。
- 领域。您负责整个客户基础的协调和结果，而不是您接触的每个表面。PMM 负责信息，GTM 运营构建评分和路由，增长和客户成功与您共同定义信号。您要让所有这些协同工作。
- 运营模式。这是一个以AI为先的职位，AI熟练度是工作的基本要求。标准是您可以建立一个能完成实际工作的代理，而不是描述一个。加速 Time Doctor 的AI为先运营模式是该职位的明确期望。
这是一个系统性职位。您构建可重复、自动化的旅程，而不是一次性活动，同时保持对细分逻辑、优惠设计、护栏、最终质量保证和商业决策的人工管理。
您应该具备以下特质
- 您将收入数字视为自己的责任，并为采用、留存或扩展设计每一段旅程。
- 您拥有从零到一构建营销系统的经验，能够独立运作并产生可衡量的结果。
查看英文原文
**Lifecycle Marketing Manager**
Remote (minimum 4-hour overlap with US Eastern hours) | Marketing | Reports to: Director, Revenue Marketing
Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work.
**Who we are**
Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries. We built a durable business on customer revenue rather than venture capital, and we are now focused on growing it.
**The role**
You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome.
Three things define this seat.
- **The number.** Your primary measure is the qualified expansion and cross-sell opportunities Lifecycle generates and surfaces. Expansion revenue, net revenue retention and at-risk recovery sit right behind it, shared with CS, Sales and Product.
- **The lane.** You own orchestration and outcomes across the customer base, not every surface you touch. PMM owns the message, GTM Ops builds the scoring and routing, and Growth and CS co-define the signals with you. You make it all work together.
- **The operating model.** This is an AI-first role, and AI fluency is the job. The bar is that you can stand up an agent that does real work, not describe one. Accelerating Time Doctor's AI-first operating model is an explicit expectation of the seat.
This is a systems role. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call.
**Who you are**
- You treat a revenue number as yours, and you design every journey toward adoption, retention or expansion.
- You have high agency. When a journey underperforms, you find out why and fix it.
- You are commercially minded. You turn customer signals into revenue.
- You are analytical and cohort-fluent. You read behaviour and act on where customers stall or grow.
- You think in systems. You would rather build a repeatable, automated flow than run another one-off campaign.
- You work cleanly across Growth, CS, PMM and GTM Ops without needing to own their surfaces, and you turn ambiguous boundaries into working agreements.
- You build with AI. Agents and agentic workflows are how you get work done.
**What you will own**
- **Onboarding and adoption.** The marketing-led 30/60/90 program that gets new paying customers to first value, plus ongoing adoption of key capabilities and education, including driving traffic to TD Academy and running education webinars end to end. You own the day-0 handoff: the trigger and the data that enrol a new customer in the right journey.
- **Segmentation and journey orchestration.** Segmenting paying customers on profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk, then designing, building and QA-ing the journeys and triggers on top, so the right cohort gets the right play at the right moment.
- **Expansion and cross-sell.** Plays that grow existing accounts through seats, add-ons and cross-sell. You co-define expansion signals with Growth and CS, turn them into segments and plays, and route qualified opportunities to Sales and CS, with GTM Ops implementing detection and actions.
- **Retention and win-back.** Proactive plays against at-risk cohorts, air cover for CS retention efforts, re-engagement of dormant accounts, and win-back of churned accounts where it is commercially worthwhile.
- **Renewal-moment marketing.** Value-recap and air-cover campaigns timed to the renewal window, reinforcing realised value ahead of the CS conversation.
- **Customer communications.** Audience, segmentation, timing and orchestration for the customer newsletter, customer webinars, feature and release comms, and lifecycle-triggered in-app announcements. PMM owns the message. You own distribution.
- **Advocacy and review sites.** Identifying advocates and triggering review, referral, testimonial and reference asks at the right lifecycle moment, including activating the promoters CS surfaces through NPS. You fully own review-site management and take the case studies Content and PMM produce to market.
- **Lifecycle analytics and experimentation.** Performance across every journey, from onboarding completion and time-to-value through to expansion, retention, renewal support and win-back. You find where customers stall, drop off, expand or disengage, and you keep improving the programs.
- **AI in the workflow.** Agentic workflows for segmentation, usage and account signal interpretation, journey and trigger build and testing, customer comms drafting and variants, propensity and churn scoring drafts, cohort analysis and drop-off detection. You decide what runs autonomously, what needs human judgement, and how each workflow gets operationalised with GTM Ops.
**This role may not suit you if**
- You measure yourself on sends, opens and campaign volume rather than on revenue adopted, kept and grown.
- You prefer launching one-off campaigns to building journeys that run on their own.
- AI for you means prompt libraries and screenshots. We need someone who has built agents that do real work.
- Your experience is mostly top-of-funnel. This role starts the moment an account becomes a paying customer.
- You need to own every surface you touch. PMM owns the message and GTM Ops builds the scoring and routing, and this seat depends on working well with both.
- You cannot commit to at least four hours a day of overlap with US Eastern business hours.
**What a realistic week looks like**
A cohort review showing where last month's new customers stalled before day 30, and a fix to the onboarding journey that ships the same week. A working session with CS on an at-risk cohort and the play you will run against it. Two expansion opportunities your signals surfaced, qualified and routed to Sales. An agent you built to draft and QA journey variants, tightened after its first run. A value-recap campaign going out to accounts entering their renewal window. Live collaboration during US Eastern hours, async for the rest of the day.