高级市场、公关与传播专员(现场/远程)
Senior Marketing, PR and Communications Specialist (onsite/remote)
BeamNG 是一家独立的游戏与软件开发工作室,成立于2013年的德国不来梅。我们是一支近90人的国际化远程优先团队。我们的开发重点是先进的软体物理车辆模拟技术,目前以早期访问游戏形式——BeamNG.drive,以及独立研究平台的形式提供。
我们正在寻找一名高级市场营销、公关与传播专家加入我们的传播与市场团队。这是一个高级且需要亲力亲为的职位,适合能够从策略到执行领导创意营销、公关和传播活动的人选。你将帮助塑造 BeamNG 与玩家、媒体、创作者、合作伙伴及更广泛的游戏玩家社区的沟通方式,同时与分布在多个渠道和地区的专业团队紧密合作。
职责
- 在有机、付费、获得、自有和合作伙伴渠道上主导整合营销、公关和传播活动
- 为产品更新、公告、新闻简报、商店页面、落地页、社交媒体和社区平台制定有吸引力的信息和活动叙事
- 建立并维护与相关媒体、记者、创作者、意见领袖、平台合作伙伴和社区利益相关者的良好关系
- 规划并执行具有影响力的活动,扩大我们的受众群体,加强社区参与度,并放大 BeamNG 的重要动态
- 协调促销材料的内容制作,确保素材富有创意、高质量、符合品牌风格,并与营销目标一致
- 监测活动表现、媒体报道、受众趋势、社区情绪和竞争对手动态,以发现机会并改进未来的活动
- 支持并指导日常的市场营销、公关和社区运营,同时帮助优化工作流程、规划过程和跨团队协作
要求
- 8年以上市场营销、公关、传播、社区、出版或类似领域的工作经验,最好在游戏行业
- 对游戏营销、游戏媒体、创作者生态系统、玩家社区和数字受众发展有深入了解
- 英语书面和口语表达能力优秀;掌握其他语言者优先
- 有在 TikTok、Instagram、Meta、YouTube、Discord、Steam 和相关渠道上策划和领导有机、付费、公关、意见领袖或创作者活动的实操经验
- 具备扎实的公关技能,包括媒体关系管理
查看英文原文
BeamNG is an independent game & software development studio, established in 2013 in Bremen, Germany. We are an international, remote-first team of almost 90 people. Our development focuses on state-of-the-art soft-body physics vehicle simulation, currently available as an early access videogame - BeamNG.drive, and as a stand-alone research platform -
We are looking for a Senior Marketing, PR & Communications Specialist to join our Communications & Marketing team. This is a senior, hands-on role for someone who can lead creative marketing, PR, and communications initiatives from strategy to execution. You will help shape how BeamNG communicates with players, media, creators, partners, and the wider gaming community, while working closely with a diverse team of specialists across multiple channels and regions.
Responsibilities
- Own integrated marketing, PR, and communications campaigns across organic, paid, earned, owned, and partner channels
- Develop compelling messaging and campaign narratives for product updates, announcements, newsletters, storefronts, landing pages, social media, and community platforms
- Build and maintain strong relationships with relevant media outlets, journalists, creators, influencers, platform partners, and community stakeholders
- Plan and execute impactful initiatives that grow our audience, strengthen community engagement, and amplify major BeamNG beats
- Coordinate content production for promotional materials, ensuring assets are creative, high-quality, on-brand, and aligned with marketing objectives
- Monitor campaign performance, media coverage, audience trends, community sentiment, and competitor activity to identify opportunities and improve future initiatives
- Support and guide day-to-day marketing, PR, and community operations, while helping improve workflows, planning processes, and cross-team collaboration
Requirements
- 8+ years of experience in marketing, PR, communications, community, publishing, or a comparable role, ideally within the gaming industry
- Excellent understanding of videogame marketing, games media, creator ecosystems, player communities, and digital audience development
- Excellent written and spoken English communication skills; additional languages are a plus
- Proven experience planning and leading organic, paid, PR, influencer, or creator campaigns across platforms such as TikTok, Instagram, Meta, YouTube, Discord, Steam, and related channels
- Strong PR skills, including media outreach, pitching, press materials, interview coordination, review programs, and coverage tracking
- Portfolio demonstrating successful player-centric campaigns, creative promotions, PR initiatives, content strategies, or community activations
- Practical knowledge of content creation tools and software such as in-game capture, DaVinci Resolve, OBS, Figma, Adobe Suite, or similar tools
Nice to have
- Passion for videogames and interest in automotive culture, simulation, motorsport, or vehicle-based games
- Comfortable working independently with minimal supervision in a fully remote, international environment
- Previous experience working with an indie game development studio, publisher, PR agency, platform, or creator-focused organization
- Experience mentoring, coordinating, or leading marketing, PR, communications, community, or content contributors
- Familiarity with gaming platforms and workflows such as Steam, Epic Games Store, Discord, forums, newsletters, press kits, and storefront communications
- Basic familiarity with web development, HTML/CSS, or programming/scripting languages such as Lua, Python, or Go would be a plus
Benefits
- Flexible working hours
- Language courses
- Talent development program (training budget, participation in seminars/conferences, and etc)
- Personal development program (feedback, leadership, conflict engagement, etc)
- Budget for home office
- Parental leave
- Employee assistance program
- Relocation assistance (if applicable)
Our recruitment process
Our recruitment process starts with an introductory call with our HR team, continues a technical interview, and finally a stakeholder interview
About us
Our journey began in 2013 and we've continued to expand as an independent studio since then. We are a team of over 90 employees of 29 nationalities with a headquarters in Bremen, Germany, and we are always on the lookout for expert talent to join us!
We consider our employees to be our most valuable assets, and all of them play a vital role in helping us establish and nurture the company's culture and values. We are a guild of innovators, artists, engineers, and designers, who appreciate and embrace the diversity of our perspectives and know-how to apply them to grow together as a community and foster a healthy work environment.
Together, we are building a safe and inclusive atmosphere, with transparent processes to amplify individuality, empathy, respect, creativity, and continuous learning for all employees. Regardless of your identity or background, we would be happy to welcome your application if you feel inspired and want to become a part of our team! Skip writing lengthy cover letters and tell us more about your passion for gaming and why specifically BeamNG. Do not be discouraged if you don’t meet all the criteria for a specific role, feel free to submit an unsolicited application.
To minimize bias throughout the hiring process, please submit your application in English.
Originally posted on Himalayas