产品营销经理，GTM
Product Marketing Manager, GTM
**关于Owner**
Owner是本地商家用来成功的AI原生系统，从餐厅开始。
我们正在构建一个系统，取代商家用来经营业务的众多工具。
它支持餐厅网站、在线订购、CRM、POS等所有功能。
**产品理念**
大多数小型企业软件让商家自己完成工作才能获得他们想要的结果：销售增长和利润增长。Owner会主动为他们完成这些工作。
我们的系统会带来需求，将其转化为销售，并帮助运营者日常管理业务。随着系统的提升，业务也会随之提升。
使用Owner应该就像拥有一支优秀的运营团队、工程师和营销人员在为你工作。
**我们的愿景**
我们首先帮助独立餐厅在网上取得成功。
但不仅仅是餐厅需要我们的帮助。大多数本地企业都面临着同样的问题。大型科技公司正在夺走他们的客户，侵蚀他们的利润，并让他们难以生存。
一旦我们解决了餐厅的问题——我们将把它扩展到其他所有类型的本地企业。
在我们设想的未来，数千万本地企业主将使用我们的技术，在数字时代取得成功。
**我们的进展**
自2020年以来，我们已经实现了数千万美元的收入，并处理了超过十亿美元的在线订单。五分之一的美国人都使用过[Owner.com]网站。
更重要的是，我们帮助了超过20,000家餐厅业主，帮他们节省了近2亿美元的费用。
**我们的团队**
我们的团队目前有几百人。我们拥有来自最成功SMB软件公司的顶尖人才，包括：Shopify、HubSpot、DoorDash、ServiceTitan、Rappi、Faire和Stripe。
我们在2026年将加速扩张，以跟上客户增长的步伐。
**我们在哪里工作**
Owner是一家以远程办公为主、总部位于旧金山的全球公司，多伦多设有销售中心。对于一些职位，我们优先考虑在我们办公室地点进行面对面协作。大多数同事分布在世界各地。请查看职位描述，并与你的招聘经理讨论更多关于工作地点的细节！
**为什么我们需要你**
Owner帮助餐厅在线运营和增长业务。我们的产品发展迅速，机会不仅仅是发布更多功能。而是让每一个重要的产品投资更容易销售、更容易采用，并对用户更有价值。
查看英文原文
**About Owner**
Owner is the AI-native system local business owners use to succeed, starting with restaurants.
We’re building the system that replaces the many tools owners use to run their business.
It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.
**Product philosophy**
Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.
Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.
Using Owner should feel like having a team of great operators, engineers, and marketers working for you.
**Our vision**
We’re starting by helping independent restaurants succeed online.
But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
Once we nail the solution for restaurants – we’ll scale it into every other local business type.
In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.
**Our traction**
Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an [Owner.com](http://Owner.com) website.
More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.
**Our team**
Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.
We’ll be scaling even faster in 2026 to keep pace with our customer growth.
**Where we work**
Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!
**Why we're looking for you**
Owner helps restaurants run and grow their businesses online. Our product is moving quickly, and the opportunity is not simply to announce more features. It is to make every important product investment easier to sell, easier to adopt, and more valuable to the restaurants that use it.
We are looking for a Product Marketing Manager who can connect product velocity to commercial impact. You will help our frontline teams win the right customers, retain the customers we have, and clearly explain why Owner is the better choice. You will turn customer and market insight into positioning, proof, enablement, adoption programs, and feedback that shapes what we build next.
This is a GTM-focused role. Launches and communications are tools in the system, not the outcome by themselves. The outcome is stronger win rates, healthier retention, better adoption, and a frontline team that can confidently make the value of Owner clear.
This role is fully remote and can be based in the United States or Canada.
**The impact you'll have**
Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories that improve competitive win rates.
- Partner with Sales, Customer Success, and Support to understand what helps them close, onboard, adopt, retain, and expand customers.
- Identify adoption blockers and churn risks, then turn product capabilities into practical retention and expansion plays.
- Create scalable enablement systems and workflows that keep the frontline current without relying on one more training session.
- Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning.
- Define the audiences and customer behaviors that matter most for priority capabilities, then build GTM programs that move those behaviors.
- Partner with Product early to clarify the customer problem, sharpen the value proposition, and make the eventual GTM motion stronger before development is complete.
- Use launches, customer communications, in-product moments, and other channels selectively when they drive a measurable customer or commercial outcome.
- Use AI to increase the speed and quality of research, content creation, analysis, and enablement while maintaining a high bar for accuracy.
**Who you'll work with**
- The VP of Marketing and Product Marketing team.
- Product and EPD partners, from early discovery through rollout.
- Enablement, Sales, Customer Success, and Support.
- Customer Marketing, Growth Marketing, Community, and Brand/Events.
**What we're looking for**
- 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology.
- A track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness.
- Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams.
- Strong customer and market judgment. You can connect objections, competitive dynamics, customer needs, and churn or adoption signals to what the business should do next.
- A systems mindset. You build repeatable workflows that scale with product velocity and make it easier for teams to do the right thing.
- Excellent writing and presentation skills. You can make a value proposition compelling and a frontline asset immediately useful.
- Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing.
- An AI-forward approach to your work. You actively use AI to move faster without sacrificing accuracy, judgment, or customer empathy.
**How we'll evaluate your work**
As part of the process, you will work through a practical scenario involving a priority product capability with an adoption or competitive win-rate challenge. We will ask you to diagnose the problem, identify the target audience, develop the positioning and frontline plays, propose a focused rollout, and define how you would measure impact.
**Pay and benefits**
The estimated base salary range for this role is $155,000 - $165,000 USD, plus a generous pre-IPO equity package.
Other benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks.
**Notice - Employment Scams**
Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.
We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.
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