Senior Paid Social Media Buyer
我们正在寻找一个经验丰富的付费社交媒体买家来支持与多个行业中的成长阶段品牌合作的绩效驱动数字营销团队。这个角色结合了实践活动管理，创意测试，全道策略和性能分析。你将管理付费社会运动，与创意和战略团队协作，并将竞选数据转化为可行的推，以支持增长和扩展性。执行任务/任务 ·计划，启动，管理和优化 Meta,TikTok,Pinterest 和 Reddit 的付费社交活动，主要平台是 Meta. · 管理预算，观众，道细分化，媒体计划和与领先生成，销售和注册目标一致的测试策略。· 开发创意测试框架并将竞选需求转换为 TOF,MOF 和 BOF 阶段内的静态，视频，UGC 和运动内容简介。· 设置和验证包括像素，CAPI 和平台事件在内的转换跟踪，并使用归因工具来评估竞选绩效。·分析广告和 CRM 数据以确定创造性胜利，道差距，领导质量趋势和扩展机会。· 准备绩效报告，向内部和外部利益相关者传达见解，KPI 结果和优化建议。· 与创意，CRO,SEO 和战略团队合作，保持一致的高性能竞选活动。· 在需要时支持 Google 广告竞选策划，跟踪，QA 和优化。要求 · 47年的付费社交竞选管理经验。· Meta Ads Manager 的深入经验，包括竞选构建，测试，预算节奏和观众管理。·至少使用一个额外平台：TikTok,Pinterest 或 Reddit 的经验。• 证明能够简要，测试،优化和扩展创造性内容以达到表现。· 熟悉全面道规划，包括 TOF,MOF 和 BOF 战略。·掌握 CPA,ROAS,MER 等绩效指标以及道健康指标。·使用 HubSpot,Zoho 或 GoHighLevel 等 CRM 平台进行交叉引用广告和领先数据的经验。·强大的分析，报告和沟通技能。·与三方归属平台如 Triple Whale,Northbeam 或 Wicked Reports 的经验是优势。·在搜索，性能 Max,需求体验 Gen 和/或购物中获得 Google Ads 经验是一个强大优势。
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We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.
You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.
Duties / Task to perform
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
- Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
- Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
- Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
- Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
- Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
- Support Google Ads campaign setup, tracking, QA, and optimization when needed.
Requirements
- 4–7 years of hands-on paid social campaign management experience.
- Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
- Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
- Demonstrated ability to brief, test, optimize, and scale creative content for performance.
- Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
- Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
- Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
- Strong analytical, reporting, and communication skills.
- Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
- Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
- Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus.
- Previous agency experience managing multiple accounts is preferred.
- Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
- Interest in using AI tools to support media planning and buying workflows is a plus.
Schedule & availability: Remote, Monday through Friday: 9:00 AM–1:00 PM Eastern Time (EST)
Benefits
- Fully remote work environment
- Stable, long-term collaboration
- Clear scope of responsibilities and structured workflows
- Training and onboarding support
- Opportunity to work with international teams
- Exposure to modern tools and professional processes
- Supportive and collaborative work culture
- Opportunity for skill development and career growth
📌 Before You Apply, Please Read:
At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:
⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.
🤝 You will be part of the client’s team.
You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.
📈 KPIs and goals matter.
Your performance will be measured to ensure alignment with client expectations and project objectives.
🧑🏫 Training may be required.
You might need to complete training to fully understand your role, tools, and client processes.
🎯 Commitment and responsibility are essential.
We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.
🚀 Ready to grow your career with us?
Apply only if you are ready to commit, learn, and take ownership of your role.
Originally posted on Himalayas