高级经理，价值策略与营销
Sr Manager, Value Strategy & Marketing
### **职业类别**
市场
### **职位描述**
**高级经理，价值策略与营销 - UPLIZNA 与肿瘤学**
高级经理，价值策略与营销将负责领导美国支付方价值策略的开发与执行，针对UPLIZNA和优先肿瘤学资产，包括LUMAKRAS、IMDELLTRA、xaluritamig以及未来的肿瘤学生物仿制药资产。该职位位于支付方洞察、证据、报销和客户策略的交汇点，并将复杂的临床和经济信息转化为差异化策略和资源，以支持覆盖范围和患者获取。
鉴于产品组合，该职位特别关注美国医疗福利支付方动态和医生给药疗法。高级经理将与品牌、覆盖与定价、市场准入、医学价值与人群健康（MVPH）、HEOR、观察性研究中心（CfOR）、美国医学、患者获取、洞察、贸易和全球价值与获取团队紧密合作。
**主要职责还包括：**
- 为UPLIZNA和指定的肿瘤学资产制定并执行支付方价值策略，整合品牌策略、支付方需求、竞争动态、报销考虑因素和不断变化的覆盖政策。
- 深入了解医疗政策、事先授权、使用管理、买断和开票、专业药房和分销、治疗地点以及影响医生给药疗法的报销动态。
- 与HEOR、CfOR、医学、品牌和洞察团队合作，领导与美国支付方相关的真实世界证据（RWE）工作流；为研究设计和目标提供支付方视角，以捍卫覆盖范围，提高覆盖质量，并支持适当的患者识别和治疗。
- 将临床、药物经济学、真实世界和群体水平的证据转化为差异化的支付方价值叙述和客户接触的可操作含义。
- 识别支付方证据缺口和新兴客户需求，并在跨职能证据生成和品牌规划讨论中提出明确建议。
- 与市场准入和MVPH同事合作，为优先支付方和医疗系统参与做准备，包括客户特定的政策分析、价值信息、异议处理和战略讨论支持。
- 开发并执行面向支付方的资源，包括支付方核心视觉辅助工具（CVAs）、经济工具、RWE沟通材料、医疗经济信息等
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### **Career Category**
Marketing
### **Job Description**
**Senior Manager, Value Strategy & Marketing - UPLIZNA & Oncology**
The Senior Manager, Value Strategy & Marketing will lead development and execution of U.S. payer value strategy for UPLIZNA and priority Oncology assets, including LUMAKRAS, IMDELLTRA, xaluritamig, and future oncology biosimilar assets. The role sits at the intersection of payer insight, evidence, reimbursement, and customer strategy and will translate complex clinical and economic information into differentiated strategies and resources that support coverage and patient access.
Given the portfolio, this role has a particular emphasis on U.S. medical-benefit payer dynamics and physician-administered therapies. The Senior Manager will partner closely with Brand, Coverage & Pricing, Market Access, Medical Value & Population Health (MVPH), HEOR, Center for Observational Research (CfOR), U.S. Medical, Patient Access, Insights, Trade, and Global Value & Access.
**Key responsibilities also include:**
- **Develop and execute payer value strategies** for UPLIZNA and assigned Oncology assets, integrating brand strategy, payer needs, competitive dynamics, reimbursement considerations, and evolving coverage policy.
- **Build and maintain a deep understanding** of medical policy, prior authorization, utilization management, buy-and-bill, specialty pharmacy and distribution, site-of-care, and reimbursement dynamics affecting physician-administered therapies.
- **Lead U.S. payer-relevant RWE workstreams** with HEOR, CfOR, Medical, Brand, and Insights; contribute payer perspective to study design and objectives to defend coverage, improve quality of coverage, and support appropriate patient identification and treatment.
- **Translate clinical, pharmacoeconomic, real-world, and population-level evidence** into differentiated payer value narratives and actionable implications for customer engagement.
- **Identify payer evidence gaps and emerging customer needs** and bring clear recommendations into cross-functional evidence-generation and brand-planning discussions.
- **Partner with Market Access and MVPH colleagues** to prepare for priority payer and health-system engagements, including customer-specific policy analysis, value messaging, objection handling, and strategic discussion support.
- **Develop and execute payer-facing resources**, including payer core visual aids (CVAs), economic tools, RWE communications, health care economic information (HCEI) and pre-approval information exchange (PIE) resources where appropriate, payer FAQs, training guides, burden-of-disease resources, and customer-specific materials.
- **Lead materials through the Materials Approval and Compliance process** and effectively train and support customer-facing teams on approved value resources.
- **Leverage approved AI tools** to accelerate payer policy review, insight synthesis, evidence assessment, strategic development, content creation, and project execution while maintaining appropriate human judgment and quality control.
- **Identify and share new AI-enabled use cases** that improve the efficiency or quality of Value Strategy & Marketing work, while adhering to company policies, data privacy, compliance, and review requirements.
- **Manage agency partners, project timelines, and assigned budgets** and ensure work is prioritized against the highest-value payer and access opportunities.
- 5-10% travel may be required.
**Basic Qualifications**
- Master’s degree & 6 years of directly related experience OR
- Bachelor’s degree & 8 years of directly related experience OR
- Associate’s degree & 10 years of directly related experience OR
- High school diploma / GED & 12 years of directly related experience
**Preferred Qualifications**
- Direct experience working within or closely with a U.S. health plan, payer organization, medical-benefit manager, or payer-focused healthcare organization strongly preferred.
- Strong knowledge of U.S. medical-benefit reimbursement, medical policy, utilization management, and coverage decision making for physician-administered, infused, biologic, specialty, rare-disease, and/or oncology therapies.
- Experience with buy-and-bill, site-of-care dynamics, reimbursement pathways, and payer management of high-cost specialty therapies.
- Pharmaceutical/biotechnology market access, payer marketing, value strategy, or reimbursement experience valued but not required when accompanied by strong direct payer or medical-benefit expertise.
- Demonstrated ability to synthesize complex clinical, economic, real-world, and payer information into differentiated value strategies and clear customer communications.
- Experience interpreting payer coverage policies, claims or reimbursement data, utilization-management trends, or patient-access data to identify barriers and opportunities.
- Strong business acumen, analytical skills, strategic thinking, and ability to influence cross-functional partners in a matrixed environment.
- Demonstrated curiosity and aptitude for generative AI and emerging technologies, including the ability to rapidly learn and apply approved tools to solve business problems and improve the quality and speed of work.
- Strong written, verbal, and presentation skills; advanced degree such as PharmD, MBA, or another relevant healthcare or business degree preferred.
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**Salary Range**
168,043.30USD -227,352.70 USD