市场营销副总裁- Maaco
VP, Marketing- Maaco
公司：Driven Brands
Driven Brands 是北美最大的汽车服务公司，旗下拥有众多知名品牌，包括 Take 5 Oil Change®、Meineke Car Care Centers®、Maaco®、1-800-Radiator & A/C®、Auto Glass Now® 和 CARSTAR®。我们的愿景是为客户提供最简单、最便捷、最可靠的汽车养护体验。
总部位于北卡罗来纳州夏洛特市，Driven Brands 不仅仅是一个工作场所。我们是一个起点——为职业、梦想和那些有抱负的人而存在。
每天，我们都在推动前进——为追逐生活重要时刻的客户，为打造持久遗产的加盟商，以及为我们彼此在共同成长、领导和成功中。
表现至关重要。我们为此自豪。我们对此负责。我们互相支持，也支持我们的社区。
因为在 Driven Brands，我们不仅仅是修理汽车。我们是在创造未来，释放潜力，并共同实现可能。
职位描述：
Maaco 品牌正在寻找一位积极进取、经验丰富的领导者，担任 Maaco 北美车身维修店的营销副总裁。该营销负责人将负责所有零售营销计划、创意执行和发布的策划与实施。您将作为项目经理和负责人，从概念到完成全程主导——确保每一步都具备充分的领导力和沟通。与 Maaco 所有部门及共享服务部门合作，制定推动业务发展的计划和解决方案，是成功胜任此职位的重要部分。
您将负责：
- 多渠道营销策略和执行能力
- 管理和发展营销团队成员，以支持加盟商关系，并协助执行不仅限于营销的业务计划
- 负责营销活动的策划和实施；包括季度促销、跨部门和营销项目
- 领导营销团队、跨部门团队和供应商，明确业务和项目目标、范围、资源需求和时间表
- 与代理合作伙伴合作，创建并部署有效的促销活动和创意，涵盖数字和直接响应策略，包括付费搜索、付费社交、程序化展示、程序化音频/视频、直邮、电台、电视和户外广告
- 理解每周/每月销售数据，以指导本地营销/广告计划
查看英文原文
Company:Driven BrandsDriven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
The Maaco brand is looking for a motivated, experienced leader who is data-driven and team-focused for a role as Vice President of Marketing for Maaco, North America’s Bodyshop. This Marketing leader will be responsible for the planning, creative execution and launch of all retail marketing programs, campaigns and promotions. You will act as project manager and owner from concept to completion – ensuring thorough leadership and communication with all team members every step of the way. Working across all Maaco departments and shared service departments to develop plans and solutions that drive business, will be an important part to succeed in this role.
How you will Own It:
- Strength in multi-channel marketing strategy and execution
- Manage and develop marketing team members to support franchisee relations, as well as support the execution of programs not only for marketing but the business
- Responsible for planning and implementation of marketing campaigns; including quarterly promotions, cross department and marketing projects
- Lead marketing team, cross departmental teams, and vendors to outline business and project goals, scope, resource needs and timelines
- Work with agency partners to create and deploy effective promotional campaigns and creative across digital and direct response tactics inclusive of paid search, paid social, programmatic display, programmatic audio/video, direct mail, radio, TV, and out-of-home
- Understand weekly/monthly sales data to inform local marketing/advertising plans and provide recommendations/adjustments to maintain strong sales growth opportunities
- Ability to customize and tailor the strategy around proper segmentations, consumer testing, business performance, as well as communicate changes and pivots in a simple manner.
- Be influential in presenting and gaining support for plans across multiple constituents such as operations and executive leadership.
- Highly articulate in both oral and written communications, with the interpretive/analytical skills to convert charts, graphs and research findings into a story appropriate for leadership level audiences, as well as, franchise owner and employee audiences.
What you’ll Bring:
- Bachelor's degree in marketing or related field; Preferred MBA or commensurate experience
- 10+ years of relevant Marketing and Team Leadership experience; Strong marketing background with proven results
- Strong leadership qualities to motivate talented team of marketing professionals
- Experience managing and directing marketing agencies
- Proficient and passionate problem-solver
- Ability to translate data into actionable marketing plans
- Strong written and verbal communication skills
- Strong project and time management skills and the ability to manage multiple projects at one time
- Conceptualization and implementation skills relating to new strategies
- Self-starter that excels in a performance driven environment is detailed oriented and has the ability to thrive in a fast paced, ever-changing environment
- Ability to create and deliver presentations to senior management/leaders
- Knowledge of franchise operations a plus
- Strong understanding of digital media across paid search, paid social, and programmatic buying
#DBCORP
Position Location:
North CarolinaCompensation Range:
$7.25 - $360,600.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Originally posted on Himalayas