高级付费社交媒体账户经理
Senior Paid Social Media Account Manager
职位描述:你是一位天生的顾问,热爱通过数据解决大规模问题。你对付费社交媒体了如指掌,从Meta和LinkedIn到TikTok、Pinterest以及未来可能出现的任何渠道,你都能运用这些专业知识构建完整的销售漏斗策略,让客户兴奋地进行投资。你将客户的成功视为己任,像保护自己的预算一样保护客户的预算。你善于发现付费社交媒体的最新趋势,并乐于带来新鲜、基于数据的想法。
准备申请吗?请不要附上求职信,我们不需要。我们更想看到你的AI能力。使用我们的营销职业AI自我评估GPT,了解你在AI营销成熟度曲线上的位置,并与我们分享你的结果。我们的团队期待阅读你的申请回复,并会用这些信息来决定谁是我们希望见面的人!
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作为一家B-Corp认证的组织,我们致力于创造一个包容的环境,并自豪地成为平等机会雇主。所有符合条件的申请人将在不考虑种族、肤色、宗教、性别、性别认同或表达、性取向、国籍、基因、残疾、年龄或退伍军人身份的情况下获得就业考虑。
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我们可能会使用人工智能(AI)工具来支持招聘过程的某些部分,例如审核申请、分析简历或评估回复。这些工具协助我们的招聘团队,但不会取代人类的判断。最终的招聘决定仍由人类做出。如果你希望了解更多关于你的数据如何被处理的信息,请联系我们。
职位亮点
- 你会通过整合的方法执行并衡量付费社交媒体策略的有效性,利用在Meta、LinkedIn、Pinterest和TikTok等渠道的深厚专业知识,同时与SEO和创意团队紧密合作,提升客户的业绩
- 你会运用你在付费媒体方面的专业知识,拓展到其他付费渠道(搜索、展示、程序化)以推动业务增长
查看英文原文
The Role: You're a natural-born consultant who loves solving problems at scale, rooted in data. You know Paid Social inside and out, from Meta and LinkedIn to TikTok, Pinterest, and whatever channel comes next, and you use that expertise to build full-funnel strategies that get clients excited to invest. You take your client's success personally, protecting their budget like it's your own. You're quick to spot what's next in Paid Social and eager to bring fresh, data-backed ideas to the table.
Ready to apply? Ditch the cover letter, we don't need it. We'd rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we'd like to meet with!
Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.
As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Highlights
- You'll execute and measure the effectiveness of Paid Social strategies through an integrated approach, leveraging deep expertise across channels like Meta, LinkedIn, Pinterest, and TikTok while collaborating closely with SEO and Creative to grow your clients' bottom line
- You'll leverage your Paid Media expertise across other paid channels (Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy
- You'll oversee day-to-day campaign strategy and management for your book of business, implementing industry best practices and making recommendations at scale
- You'll build strong, lasting client relationships using Seer's values as your compass, positioning yourself as an extension of your client's team
- You'll play a role in growing divisional revenue by identifying cross-sell and up-sell opportunities, working closely with our business development team to qualify and close projects
- You'll contribute regularly to the Seer blog, industry forums, and grow your thought leadership skills, leading one training session each quarter around new process releases
- You'll maintain excellence in quality of work through our Quality Assurance system and coach Associates to the same level of excellence
- You'll work to understand how social strategy impacts LLM search, and help experiment on how to increase LLM visibility
Essential Skills
- You have managed Paid Social campaigns across a range of industries, engines, and management platforms, and are comfortable using automation and machine learning to get time back
- You have experience with emerging channels like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement
- You are all about channel integration, leveraging data from Creative, SEO, and Analytics to build smarter Paid strategies
- You are skilled at developing and recognizing talent, whether that's coaching an Associate through a campaign build or providing recognition for a job well done
- You are comfortable rolling up your sleeves to take risks with innovation and testing
- You are all over emerging trends, tools, tech, and data sets, and you see the future of Machine Learning and AI in Paid Social
- You have experience elevating your team, clients, and industry peers through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements
- You have proficiency with Excel, Google Suite, and data viz tools, along with a solid grasp of data literacy, including the basics of SQL
30/60/90
- First 30 Days — Learn
- You've completed division training and begun supporting clients
- You've met the cross-divisional stakeholders relevant to your accounts
- 60 Days — Build
- You've supported at least 2 impactful client initiatives
- You've identified at least one opportunity to bring automation or AI into your workflow
- 90 Days — Lead
- You're up and running at full capacity, supporting a full book of business independently
- You've contributed a piece of thought leadership (blog, training session, or case study)
This might not be the right role for you if...
- Time-management, context-switching, and juggling multiple projects is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes