创意策略师
Creative Strategist
**关于 Rocket Money 🔮**
Rocket Money 的使命是赋能人们过上最好的财务生活。Rocket Money 为会员提供对自身财务状况的独特理解，以及一系列有价值的的服务，帮助他们节省时间和金钱——最终让他们在财务旅程中获得优势。
**关于该职位** 🤹♀️
向创意总监汇报，你将帮助制定并执行创意实验路线图，以提升 Rocket Money 数字获取渠道的性能。你将负责付费渠道中的创意测试执行与分析。作为增长团队的关键成员，你将参与策略制定、发现创意洞察，并推动创意表现的边界。这是一个高影响力的角色，在快速扩展的环境中，适合希望通过数据驱动的创意创新来加速增长的人。
具体来说，你将：
- **协助制定和执行 Rocket Money 的创意测试路线图**，在数字和线下渠道中推动规模和效率。
- **与创意团队紧密合作**，设计、实施和优化创意实验。你将推荐测试方法，监控表现，分析结果，并将洞察转化为清晰的创意方向，持续提升团队的产出质量。
- **进行深入的创意表现分析**，将数据转化为明确、可操作的建议，用于提升未来活动。
- 在应用和网页用户获取领域成为创意实验方面的专家。你将关注行业趋势和新兴机会，确保我们在创意创新方面走在前列。你对**理解和利用数据源**的能力对于评估和优化创意测试结果至关重要。
- 通过**研究最新的算法洞察、创意趋势（付费和自然）**，并与渠道代表（Meta、TikTok、YouTube 和其他关键平台）建立牢固的合作关系，来把握**创意测试机会**，推动规模和增长。
- 通过**定期分享数据驱动的趋势和创意实验的结果**，在团队中培养创新和持续改进的文化。
**关于你** 🦄
- 2-4 年在高增长初创公司/公司或媒体代理机构的用户获取或数据驱动营销经验。
- 出色的项目管理能力
查看英文原文
**ABOUT ROCKET MONEY 🔮**
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
**ABOUT THE ROLE** 🤹♀️
Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.
Specifically, you will:
- **Help the development and execution of Rocket Money’s creative testing roadmap**, driving scale and efficiency across both digital and offline channels.
- **Collaborate closely with the creative team** to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
- **Conduct in-depth creative performance analyses**, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
- Establish yourself as an expert **in creative experimentation** within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to **understand and leverage** data sources will be essential in evaluating and refining creative test outcomes.
- Stay ahead of industry trends by **researching the latest algorithmic insights, creative trends (paid and organic)**, and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on **creative testing opportunities** that drive scale and growth.
- Cultivate a culture of innovation and continuous improvement within the team by **regularly sharing data-driven trends and the outcomes of creative experiments**.
**ABOUT YOU** 🦄
- 2-4 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
- Excellent project management skills, balancing multiple creative projects and experiments.
- Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
- Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
- Expertise in mobile app user acquisition; web acquisition experience is a plus.
- Familiar with creative testing platforms and optimization across paid social channels.
- A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
- Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.
**WE OFFER 💫**
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily _(in-office only)_
- Snacks & Coffee _(in-office only)_
- Commuter benefits _(in-office only)_
Salary range: $95,000 – $125,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
_This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws._
_The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring._