数字营销与社交媒体经理
Digital Marketing & Social Media Manager
公司简介
FairPlay Global 是一家提供人工智能驱动工具、教育资源和数据分析的技术公司，旗下还有一家法律事务所 FairPlay Law, PLLC。FairPlay 活动在专业且复杂的领域——雇佣法和法律科技中，并正在通过 LinkedIn、其网站以及（长期来看）一家配套的法律事务所网站扩展其营销影响力。
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职位概述
FairPlay 寻找一位全面的营销人员，而不仅仅是一个内容创作者。撰写并发布一篇帖子只是第一步——该职位负责之后的所有工作：扩大影响力（组织互动、评论和交叉推广）、跟踪表现，并汇报哪些内容有效及原因。虽然对 HubSpot 的深入经验不是硬性要求——HubSpot 是一个跟踪和分发工具，优秀的营销人员可以在工作中学习——但此人必须已经了解 LinkedIn（以及理想情况下其他平台）上的有机增长和分发机制，并在工具到位后能够独立完成报告工作。此人将与创始人密切合作，内容创作本身可能得到轻微支持或由其他人单独处理，因此优先考虑能够跨整个销售漏斗工作的人员，而不是只专注于单一职能的人。
主要职责
• 独立负责 LinkedIn 的策略与执行：发布、互动和有机受众增长作为主要平台
• 推动帖子的传播——协调团队网络中的评论/互动，而不仅仅是发布后等待
• 跟踪并报告活动和内容的表现，将结果与 HubSpot 等工具联系起来
• 为专业、白领受众提供内容创作和文案支持（工作量较轻——如果内容创作由他人处理，则不需要完全负责）
• 在影响力扩展时管理其他社交媒体渠道（如 Instagram）
• 支持基本的网站内容更新，并监控网站/LinkedIn 生态系统中的缺口或机会
• 主动沟通——分享工作进展，尽早标记障碍，并定期进行状态更新，而不是保持沉默
技能与工具
• 有证明的广泛营销经验——能够在多个职能（内容、分发、分析）中自如操作，不限于单一技能
• 对 LinkedIn 和其他平台的有机增长和分发机制有深入了解
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Company Overview
FairPlay Global is a technology company providing AI-powered tools, educational resources, and data analytics, with an affiliated law firm, FairPlay Law, PLLC. FairPlay operates in a sophisticated, professional space — employment law and legal tech — and is building out its marketing presence across LinkedIn, its website, and (longer-term) a companion site for the law firm.
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Role Overview
FairPlay is looking for a broad-based marketer, not just a content creator. Getting a post written and published is only the first step — this role owns everything that happens after: amplifying reach (organizing engagement, comments, and cross-promotion), tracking performance, and reporting back on what's working and why. Deep, pre-existing HubSpot expertise is not a gating requirement — HubSpot is a tracking and distribution tool that a strong marketer can learn on the job — but the person must already understand the mechanics of organic growth and distribution on LinkedIn (and ideally other platforms) and be comfortable owning reporting once tools are in place. This person will work closely with the founders, and content creation itself may be lightly supported or handled separately, so the priority is someone who can operate across the full funnel rather than one narrow function.
Key Responsibilities
• Own LinkedIn strategy and execution: posting, engagement, and organic audience growth as the primary platform
• Drive amplification of posts — coordinating comments/engagement from the team's networks, not just publishing and waiting
• Track and report on campaign and content performance, tying results back to tools like HubSpot as they come online
• Support content creation and copywriting for a professional, white-collar audience (light lift — full ownership not required if creation is handled separately)
• Manage additional social channels (e.g. Instagram) as the presence expands
• Support basic website content updates and monitor the site/LinkedIn ecosystem for gaps or opportunities
• Communicate proactively — share work in progress, flag blockers early, and give regular status updates rather than going quiet
Skills & Tools
• Proven, broad-based marketing experience — comfortable across multiple functions (content, distribution, analytics), not limited to one narrow skill
• Strong working knowledge of LinkedIn distribution mechanics: how to amplify a post, drive engagement, and grow followers organically
• Willing and able to learn HubSpot as a working tool — prior deep HubSpot implementation experience is a plus, not a requirement
• Excellent English writing skills for a corporate/professional audience
• Microsoft 365 proficient (Outlook, Word, Excel, PowerPoint)
• Comfortable using AI tools as a support layer, not a replacement for original thinking
• Confident, proactive communicator who will speak up early if something is unclear or not going to plan
• B2B or professional services industry background preferred
Contract & Logistics
• Full-time, EST-aligned hours
• Candidates complete a short Loom walkthrough of fairplayglobal.ai, fairplay.law, and the FairPlay Global LinkedIn page as part of screening