高级产品营销经理, Atlas
Principal Product Marketing Manager, Atlas
_**我们正在打造客户成功领域的AI驱动未来，从留存到增长！**_
我们正在打造客户成功领域的AI驱动未来，从留存到增长！Gainsight 是全球最具客户导向公司的 AI 驱动留存引擎。Gainsight CustomerOS 平台协调客户旅程，从入职到成果再到推荐。超过 2,000 家公司信任 Gainsight 的应用和 AI 代理，以推动学习、采用、社区连接和客户成功。要了解我们的解决方案套件如何塑造客户成功的未来，请查看 [链接](https://www.gainsight.com)。
_**关于这个职位：**_
我们正在寻找一名全职高级产品营销经理，负责 Atlas 项目，加入我们的市场营销团队，向产品营销总监汇报。该职位是远程岗位，位于美国。
在这个职位上，你将成为 Atlas —— 我们新的 AI 原生服务产品 —— 的创始产品营销人员。这是一项软件加服务的业务，负责客户的成果，并代表客户全程管理续约动作。Atlas 具有初创企业的速度，同时拥有 Gainsight 的支持、分发和投资，没有任何现成的指南可参考：没有已建立的分析师类别，没有竞争对手可以交流，也没有 SaaS 内部的先例可以借鉴。你将编写指南，不仅包括如何推广这个产品，还包括整个运作方式的构建 —— 定价、包装、交付叙事和上市策略同步进行。这是一个高级个人贡献者职位：你将作为 Gainsight 首席执行官和高管领导在所有 Atlas 相关事务上的可信代表，你将亲自撰写叙事、制作演示文稿并撰写定位文档。你对 AI 有强烈的见解，不仅在于如何将代理创新推向市场，还在于如何执行产品营销，你喜欢建立系统和流程来打造一个 AI 原生的产品营销团队。理想的候选人具备出色的商业写作能力，对 AI 产品和 AI 买家有深入的理解，并有将新产品从零到一推出的经验，在模糊环境中表现出色。
_**你会做什么：**_
- 全面负责 Atlas 的定位、信息传递和类别叙事 —— 包括关于 AI 原生服务的思考领导力 —— 并随着市场变化不断演进这一叙事。
- 成为 Atlas 买家的权威专家：开展原始研究、客户和潜在客户访谈，分析客户需求和痛点，制定有效的营销策略。
查看英文原文
_**We’re building the AI-driven future of customer success, from retention to growth!**_
We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the [link](https://www.gainsight.com).
_**About This Role:**_
We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.
In this role, you'll be the founding product marketer for Atlas, our new AI-native services offering — a software-plus-services business that owns the outcome and manages renewal motions end-to-end on behalf of customers. Atlas has the velocity of a startup with the backing, distribution, and investment of Gainsight, and there is no existing playbook to work from: no established analyst category, no competitor to compare notes with, no precedent inside SaaS to borrow from. You'll be writing the playbook, not just for how we market this, but for how the entire motion gets built — pricing, packaging, delivery narrative, and go-to-market all at once. This is a senior individual contributor role: you'll act as a trusted delegate to our GM and executive leaders on all things Atlas, and you will personally write the narratives, build the decks, and author the positioning documents. You’ll bring a strong point of view on AI, not just in how we take agentic innovation to market but in how we execute product marketing, and you enjoy building the systems and processes to build an AI-native PMM team. The ideal candidate brings exceptional commercial writing, deep fluency in AI products and the AI buyer, and a demonstrated track record of taking a new product from zero to one, thriving in ambiguity.
_**What You'll Do:**_
- Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.
- Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.
- Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.
- Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about.
- Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into.
- Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them.
_This role may require occasional travel (up to 10%) for team meetings, training, or company events._
_This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business._
_**What We're Looking For:**_
- 10+ years of product marketing experience in B2B tech (SaaS preferred)
- Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners
- Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong.
- Deep, hands-on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them.
- Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction.
- Experience influencing product direction and executive decision-making as a peer, including with founders, GMs, or C-level stakeholders.
- High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.
- Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook.
_**Nice-to-have skills or experience:**_
- A knack for design and the ability to work fluently in Figma and Canva.
- Startup experience, particularly at seed through Series B stage.
- Experience in a product line or business unit operating semi-independently inside a larger company.
- Experience vibe coding prototypes, landing pages, and product imagery.
_**Why You’ll Love It Here:**_
Gainsight is a place where innovation is shaped through collaboration, curiosity, and a shared focus on solving real-world problems. With a growing suite of products across customer success, product experience, community, education, and AI-powered relationship intelligence, we continue to evolve with the needs of our customers. When people with diverse strengths, a strong sense of community, and true passion for our mission come together, they drive greater impact and create lasting value. What underpins it all is a culture that offers the stability, trust, and support that people need - not just to do the job, but to show up as themselves and feel connected to the work they do. Gainsters love working here for several reasons. Here are a few:
**Our Compensation and Benefits:** At Gainsight, we believe great work happens when teammates feel fully supported.
- The starting base salary range for this role is $180,000– $210,000 USD annually. This role is also eligible for commission based on performance and participation in Gainsight’s equity program. Actual compensation may vary based on factors such as skills, experience, and location.
- We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options. Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe. You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.
**Our Core Values**: We are guided by our values and our mission to be living proof you can win in business while being **Human-First**. Learn more [here](https://www.gainsight.com/company/).
**Our Growth Opportunities**: From mentoring to career development opportunities, we’re passionate about helping our teammates learn, grow, and thrive.
**Our Parody Videos**: No explanation needed. Just watch them [here!](https://www.youtube.com/playlist?list=PLB2Z_xLbXPiAcvQr28ggP2CndoSu29zq_)
**If this sounds like the right role for you, we’d love to hear from you.**
_Additional Information:_
_We’re committed to creating an inclusive, fair, and transparent hiring process. As an equal opportunity employer, we celebrate diversity and are committed to creating a welcoming experience for all candidates._
_If you require accommodations or have questions about how your personal data will be used during the hiring process, please contact askTS@gainsight.com._
_If you are based in San Francisco, we will consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance._