高级Salesforce营销云（Next）- 远程- Octopus by RTG
Senior Salesforce Marketing Cloud (Next) - Remote - Octopus by RTG
Robusta Technology Group (RTG) 通过提供一个全面的技术生态系统，是数字化转型的关键推动者。RTG与本地和国际合作伙伴合作，帮助构建数字客户体验、建立工程中心，并在多个行业和领域打造创业项目。在此过程中，RTG通过聚焦于创造影响和增长的活动、空间和内容，成为影响和增长的催化剂。
Octopus 很荣幸成为 Robusta Technology Group (RTG) 的一部分，这是一家领先的科技咨询公司。拥有十年的经验和在欧洲、中东和北美成功交付超过300个项目的记录，RTG已在埃及市场确立了首选雇主的地位。Octopus 和 RTG 正在搭建连接欧洲与非洲的桥梁，打造定制化的中心解决方案，将企业与全球顶尖人才联系起来。
职位概述
我们正在寻找一位技术娴熟且经验丰富的 Salesforce Marketing Cloud Senior（Next）专业人士，负责使用 Salesforce Marketing Cloud 和 Marketing Cloud Next 功能，领导客户参与和营销自动化解决方案的设计、实施、优化和管理。
理想的候选人应具备全渠道活动执行、客户旅程编排、数据驱动的营销策略以及高级 Salesforce 生态系统集成方面的深厚专业知识。该职位需要兼具战略思维和实际技术执行能力，以实现可扩展且个性化的客户体验。
岗位职责
平台管理与解决方案设计
- 领导 Salesforce Marketing Cloud 解决方案的实施和优化，包括 Marketing Cloud Next 功能。
- 设计符合业务和客户参与目标的可扩展营销自动化架构。
- 配置和管理核心 SFMC 模块，包括：
- Journey Builder
- Email Studio
- Automation Studio
- Mobile Studio
- Advertising Studio
- Data Cloud 集成
- 个性化和人工智能驱动的功能
活动管理
- 在电子邮件、短信、推送通知和数字渠道上开发、执行和优化多渠道营销活动。
- 构建并维护具有高级细分和个性化策略的客户旅程。
- 确保活动交付的准确性、质量保证和性能跟踪。
数据与集成
- 将 Salesforce Marketing Cloud 与其他系统集成，确保数据一致性和流程自动化。
查看英文原文
Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.
Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.
Job Overview
We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.
The ideal candidate will have deep expertise in omnichannel campaign execution, customer journey orchestration, data-driven marketing strategies, and advanced Salesforce ecosystem integrations. This role requires both strategic thinking and hands-on technical execution to deliver scalable and personalized customer experiences.
Role Responsibilities
Platform Management & Solution Design
- Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities.
- Design scalable marketing automation architectures aligned with business and customer engagement goals.
- Configure and manage core SFMC modules such as:
- Journey Builder
- Email Studio
- Automation Studio
- Mobile Studio
- Advertising Studio
- Data Cloud integrations
- Personalization and AI-driven capabilities
Campaign Management
- Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels.
- Build and maintain customer journeys with advanced segmentation and personalization strategies.
- Ensure campaign delivery accuracy, quality assurance, and performance tracking.
Data & Integration
- Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms.
- Manage data extensions, SQL queries, automations, and audience segmentation.
- Support real-time data synchronization and customer lifecycle management.
Technical Development
- Develop dynamic and personalized content using:
- AMPscript
- SSJS
- HTML/CSS
- SQL
- Build reusable templates, automation workflows, and scalable campaign frameworks.
- Troubleshoot platform issues and optimize system performance.
Analytics & Optimization
- Monitor campaign KPIs and customer engagement metrics.
- Generate insights and recommendations to improve conversion, retention, and customer experience.
- Support A/B testing, reporting dashboards, and marketing performance analysis.
Leadership & Collaboration
- Collaborate with marketing, CRM, sales, analytics, and technology teams.
- Mentor junior team members and provide SFMC best practice guidance.
- Participate in solution architecture discussions and stakeholder workshops.
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud.
- Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms.
- Proven expertise in:
Journey Builder
Automation Studio
Email Studio
SQL
AMPscript
API integrations
- Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions.
- Strong understanding of customer lifecycle marketing and omnichannel strategies.
- Excellent analytical, troubleshooting, and communication skills.
Originally posted on Himalayas