数字营销负责人 - 6个月 - 远程 - Octopus by RTG
Digital Marketing Lead - 6 Months - Remote - Octopus by RTG
Octopus by RTG 是 Robusta Technology Group 的技术招聘与外包部门，致力于将优秀的技术人才与中东、海湾国家、欧洲、美国和加拿大的顶级组织相连接。我们专注于在有技能的专业人士与创新公司之间建立牢固的长期合作关系。我们的使命是通过将合适的人才与合适的机会匹配，推动增长、创新和卓越。
职位概述
数字营销、客户关系管理与忠诚度负责人将负责推动应用营销计划、客户关系管理及生命周期营销项目、忠诚度运营、数据分析与报告，并管理与关键供应商和利益相关者的合作关系。
主要职责
应用营销与活动管理（40%）
- 在移动应用程序上执行活动。
- 管理优惠构建、推送通知、应用内内容和交付渠道激活。
客户关系管理与生命周期营销（25%）
- 在注册、参与、留存和重新激活方面开发自动化客户关系管理计划。
- 从简报到执行和绩效评估，管理客户关系管理代理机构的关系。
忠诚度计划管理（20%）
- 负责忠诚度计划的运营，包括积分获取/消耗机制、奖励目录、积分阈值和过期政策。
- 规划并执行促销活动，包括消耗侧（折扣兑换）和获取侧（积分倍增），以提高参与度和兑换率。
数据与报告（15%）
- 编写并维护 BigQuery SQL，涵盖交易型应用数据、GA4 事件数据和 CRM 平台导出数据。
- 使用 Python、Looker Studio 和内部网络工具为利益相关者和高级管理层构建仪表盘。
- 准备月度管理层报告，必要时使用 Excel 报告。
- 对优惠和活动进行增量销售分析，包括方法论设计、对照组选择、基线构建以及考虑光环效应。
供应商与利益相关者管理
- 作为忠诚度平台供应商、客户关系管理代理、应用开发合作伙伴、MMP 和分析提供商的主要联系人。
- 与市场、运营、财务、法律和技术团队协调跨职能协作。
- 要求
- 在数字营销、客户关系管理、忠诚度计划或客户参与领域有经验。
- 有执行应用营销活动的实际经验，包括推送通知、应用内内容、优惠和渠道激活。
- 有开发和实施忠诚度计划的经验。
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About Octopus by RTG
Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.
Job Overview
The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.
Key Responsibilities
App Marketing & Campaign Management (40%)
- Execute campaigns across the mobile application.
- Manage offer builds, push notifications, in-app content, and delivery channel activations.
CRM & Lifecycle Marketing (25%)
- Develop automated CRM programs across onboarding, engagement, retention, and reactivation.
- Manage CRM agency relationships from briefing through execution and performance review.
Loyalty Program Management (20%)
- Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies.
- Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates.
Data & Reporting (15%)
- Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports.
- Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling.
- Prepare monthly leadership reports, including Excel-based reporting where required.
- Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects.
Vendor & Stakeholder Management
- Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers.
- Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams.
Requirements
· Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
- Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
- Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
- Experience working with CRM agencies and managing campaign execution and performance reviews.
- Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
- Experience planning and executing customer engagement and loyalty initiatives.
- Strong SQL skills with experience working on large datasets (BigQuery preferred).
- Experience analyzing transactional, CRM, and customer behavior data.
- Experience with Google Analytics 4 (GA4).
- Experience building dashboards and reports using tools such as Looker Studio and Python.
- Ability to perform campaign performance analysis and measure incremental sales impact.
- Experience working with control groups, baseline analysis, and campaign measurement methodologies.
- Experience managing external vendors and agency partners.
- Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.
Originally posted on Himalayas