Salesforce营销云经理 - Octopus by RTG
Salesforce Marketing Cloud Manager - Octopus by RTG
Robusta Technology Group (RTG) 通过提供一个全面的技术生态系统，成为数字化转型的关键推动者。RTG与本地和国际合作伙伴合作，帮助构建数字客户体验、建立工程中心，并在多个行业和领域打造创业项目。在此过程中，RTG通过聚焦于创造影响和增长的活动、空间和内容，成为影响和增长的催化剂。
Octopus 很荣幸成为 Robusta Technology Group (RTG) 的一部分，这是一家领先的科技咨询公司。凭借十年的经验和在欧洲、中东和北美成功交付超过 300 个项目的历史，RTG 在埃及市场已成为首选雇主。Octopus 和 Robusta 正在搭建连接欧洲和非洲的桥梁，为全球企业打造定制化的中心解决方案，以连接顶级人才。
职位概述
Salesforce Marketing Cloud 管理员负责领导以收入增长、客户终身价值和计划盈利能力为目标的 CRM 和忠诚度计划的战略、执行和优化。该职位负责整个活动的表现，利用 Salesforce Marketing Cloud 的功能，在多个渠道上实现数据驱动的个性化客户互动。
该职位在将业务目标转化为可扩展的 CRM 策略方面发挥关键领导作用，确保与燃油和非燃油业务的商业目标保持一致。
岗位职责
CRM 与忠诚度策略（领导责任）
- 领导制定并执行与业务目标一致的以收入为导向的 CRM 和忠诚度策略。
- 负责 CRM 和忠诚度路线图，确保对收入、留存率和客户终身价值产生可衡量的影响。
- 定义目标定位、细分和个性化策略，以最大化商业成果。
- 建立商业案例，预测收入影响，并跟踪 CRM 计划的 ROI。
Salesforce Marketing Cloud 管理
- 负责并优化 Salesforce Marketing Cloud 模块的使用，包括 Journey Builder、Automation Studio、Email Studio、Mobile Connect 和 CDP。
- 推动平台治理、数据完整性和所有 CRM 运营的最佳实践。
- 与 IT 和数据团队合作，提升平台功能、集成和可扩展性。
- 领导高级功能的实施，如 Einstein、Datorama 和实时个性化。
查看英文原文
Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.
Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.
Job Overview
The Salesforce Marketing Cloud Manager is responsible for leading the strategy, execution, and optimization of CRM and loyalty initiatives to drive revenue growth, customer lifetime value, and program profitability. The role owns end-to-end campaign performance, leveraging Salesforce Marketing Cloud capabilities to deliver data-driven, personalized customer engagement across multiple channels.
This role plays a key leadership function in translating business objectives into scalable CRM strategies, ensuring alignment with commercial goals across fuel and non-fuel businesses.
Role Responsibilities
CRM & Loyalty Strategy (Leadership Ownership)
- Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives.
- Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value.
- Define targeting, segmentation, and personalization strategies to maximize commercial outcomes.
- Build business cases, forecast revenue impact, and track ROI of CRM initiatives.
Salesforce Marketing Cloud Management
- Own and optimize the use of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP.
- Drive platform governance, data integrity, and best practices across all CRM operations.
- Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability.
- Lead implementation of advanced features such as Einstein, Datorama, and real-time personalization.
Campaign Strategy & Execution
- Oversee the planning and execution of multi-channel campaigns (email, SMS, push, in-app).
- Ensure campaigns are commercially driven, with clear revenue and performance KPIs.
- Guide lifecycle marketing strategies to improve acquisition, engagement, retention, and cross-sell.
- Lead A/B and multivariate testing strategies to optimize performance.
Data, Analytics & Performance Management
- Own campaign performance reporting including revenue uplift, incremental GP, and ROI.
- Develop dashboards and reporting frameworks linking CRM performance to business KPIs.
- Generate actionable insights to continuously optimize campaign effectiveness.
- Conduct post-campaign analysis and implement learnings into future planning.
Customer Segmentation & Personalization
- Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage.
- Drive advanced personalization strategies to increase conversion and basket size.
- Partner with analytics teams to leverage predictive modeling and AI-driven insights.
Stakeholder & Team Leadership
- Lead cross-functional collaboration with Marketing, Retail, Digital, and IT teams.
- Manage external agencies and technology partners to deliver high-quality CRM campaigns.
- Mentor and develop CRM team members, ensuring capability growth and best practice adoption.
- Align CRM activities with broader marketing and commercial strategies.
Requirements
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
- 7–10+ years of CRM / loyalty / marketing automation experience.
- Strong hands-on expertise in Salesforce Marketing Cloud ecosystem.
- Proven experience managing teams and large-scale CRM programs.
- Advanced knowledge of SQL, data modeling, and analytics.
- Experience in retail, loyalty, or customer-centric industries preferred.
Key Skills
- Strategic thinking with strong commercial acumen
- Leadership and stakeholder management
- Advanced CRM and marketing automation expertise
- Data-driven decision making
- Strong communication and project management skills
Originally posted on Himalayas