高级Salesforce营销云（技术功能/ExactTarget）- Octopus by RTG
Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget) - Octopus by RTG
Robusta Technology Group (RTG) 通过提供一个全面的技术生态系统，是数字化转型的关键推动者。RTG与本地和国际合作伙伴合作，帮助构建数字客户体验、建立工程中心，并在多个行业和领域打造创业项目。在此过程中，RTG通过聚焦于创造影响和增长的活动、空间和内容，成为影响和增长的催化剂。
Octopus 很荣幸成为 Robusta Technology Group (RTG) 的一部分，这是一家领先的科技咨询公司。拥有十年经验，并在欧洲、中东和北美成功交付了超过300个项目，RTG已在埃及市场成为首选雇主。Octopus 和 Robusta 正在搭建欧洲与非洲之间的桥梁，打造定制化的中心解决方案，将公司与全球顶尖人才连接起来。
职位概述
我们正在寻找一位经验丰富的 Salesforce Marketing Cloud 高级（技术功能 – ExactTarget）专业人员，负责 Salesforce Marketing Cloud 解决方案的端到端交付、管理和优化，具备对旧版 ExactTarget 平台和现代 SFMC 功能的深入理解。
理想的候选人兼具强大的技术开发能力和功能营销自动化专业知识，能够促进业务利益相关者和技术团队之间的无缝协作。该职位涉及设计个性化的客户参与旅程，管理平台集成，并交付可扩展的全渠道营销解决方案。
岗位职责
功能职责
- 收集并分析营销自动化和客户参与计划的业务需求。
- 将业务需求转化为可扩展的 Salesforce Marketing Cloud 解决方案。
- 领导活动策划、客户旅程设计、细分和个性化策略。
- 与营销、CRM、分析和业务团队合作，优化客户沟通。
- 支持用户培训、文档编写和平台最佳实践。
技术职责
- 配置和管理 Salesforce Marketing Cloud / ExactTarget 模块，包括：
- Email Studio
- Automation Studio
- Journey Builder
- Contact Builder
- Mobile Studio
- Triggered Sends
- 使用以下技术开发动态和个性化的通信：
- AMPscript
- SSJS
- HTML/CSS
- SQL
- 构建和维护自动化流程
查看英文原文
Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.
Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.
Job Overview
We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional – ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities.
The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions.
Role Responsibilities
Functional Responsibilities
- Gather and analyze business requirements for marketing automation and customer engagement initiatives.
- Translate business needs into scalable Salesforce Marketing Cloud solutions.
- Lead campaign planning, customer journey design, segmentation, and personalization strategies.
- Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications.
- Support user training, documentation, and platform best practices.
Technical Responsibilities
- Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including:
- Email Studio
- Automation Studio
- Journey Builder
- Contact Builder
- Mobile Studio
- Triggered Sends
- Develop dynamic and personalized communications using:
- AMPscript
- SSJS
- HTML/CSS
- SQL
- Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
- Troubleshoot technical issues and optimize campaign performance.
Data & Integration
- Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
- Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
- Support data migration, synchronization, and ETL processes.
- Ensure data quality, governance, and compliance with marketing standards.
Campaign Execution & Optimization
- Execute and monitor email and multi-channel marketing campaigns.
- Perform QA testing and validate campaign accuracy before deployment.
- Analyze campaign performance metrics and recommend optimization strategies.
- Support A/B testing and reporting activities.
Leadership & Stakeholder Management
- Serve as the bridge between technical and business teams.
- Mentor junior team members and support knowledge sharing.
- Participate in architecture discussions and solution recommendations.
- Ensure adherence to Salesforce Marketing Cloud best practices and governance standards.
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
- Strong techno-functional expertise in marketing automation platforms.
- Proven experience with:
- Journey Builder
- Automation Studio
- Contact Builder
- Email Studio
- SQL
- AMPscript
- API integrations
- Experience with Salesforce CRM integrations and customer data management.
- Strong understanding of customer lifecycle marketing and campaign execution.
- Excellent problem-solving and stakeholder communication skills.
Originally posted on Himalayas