远程数字体验专家 - 加拿大
Remote Digital Experience Specialist - Canada
Brafton 是全球领先的营销内容公司，总部位于波士顿、伦敦、多伦多和悉尼。我们致力于不断突破人们对于“营销内容”的认知边界。我们为客户提供以结果为导向的策略和内容，帮助客户提升 SEO、社交互动和潜在客户数量。我们的团队持续在各种新媒体形式上积累专业知识，包括视频、博客、信息图表和网页设计。
这是一个远程全职职位，面向加拿大所有地区的候选人开放。
我们正在寻找一位注重细节、具有战略思维和创造力的数字体验专家加入我们的 UX 与品牌体验团队。这是一项核心岗位，专注于帮助客户打造目标驱动、以用户为中心的网站，同时符合品牌定位并实现可衡量的结果。
你将主导网站改版项目——从研究和分析到内容结构、页面构建和测试。你还将参与更广泛的 UX、市场调研和品牌咨询项目，在交付高质量、高影响力的客户工作方面发挥关键作用。
准备好塑造未来的数字体验吗？立即申请，加入一个战略与故事讲述相结合的团队。
福利包括：薪资之外的提成、健康储蓄账户、养老金、带薪假期、灵活的远程工作时间等！
主要职责 - 网站改版与优化：
- 分析网站性能指标以提供战略建议
- 主导内容审计并创建保留-更新-删除报告
- 设计直观的导航结构和信息架构
- 使用 WordPress（Elementor）、HubSpot、Webflow 等平台进行网站内容设计和构建
- 对线框图和视觉设计提供 UX 和 CRO 方向的反馈
- 确保与客户品牌信息和视觉识别一致
- 与项目经理共同领导项目交付流程
- 参与用户旅程地图和文档编写
- 对已构建页面进行质量保证（QA）审查，确保内容准确性、设计一致性以及跨设备和浏览器的功能完整性
- 提出并实施 A/B 测试和多变量测试，以支持持续改进
主要职责 - 品牌与 UX 咨询：
- 进行定性研究，包括利益相关者访谈和人物画像开发
- 进行信息架构（IA）和 UX 审计，包括启发式评估和差距分析
- 支持品牌建设
查看英文原文
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time position, and is open to candidates across Canada.
We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.
You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.
Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.
Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
Key Responsibilities - Website Redesign & Optimization:
- Analyze website performance metrics to inform strategic recommendations
- Lead content audits and create Keep-Update-Delete reports
- Develop intuitive navigation structures and information architecture
- Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
- Provide UX and CRO-focused feedback on wireframes and visual designs
- Ensure alignment with client brand messaging and visual identity
- Co-lead the project delivery process alongside a Project Manager
- Contribute to user journey mapping and documentation
- Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
- Propose and implement A/B and multivariate tests to support continuous improvement
Key Responsibilities - Brand and UX Consultancy:
- Conduct qualitative research, including stakeholder interviews and persona development
- Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
- Support brand messaging strategy and product positioning
- Collaborate on naming, copy tone, and style guidance deliverables
- Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities
Essential Functions & Success Factors:
- Deliver high-quality, on-spec work within established deadlines
- Communicate clearly and confidently with internal teams and client stakeholders
- Collaborate across departments including design, development, content, and SEO
- Track project progress in internal project management tools
- Review and edit deliverables from colleagues as part of peer-review workflows
- Maintain alignment with client goals and internal quality standards
- Assist with formatting, information synthesis, and reporting as needed
Additionally, this role may work toward:
- Exploring and developing new service offerings, with the support of managers and senior colleagues.
- Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
- Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
- Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
Growth & Development Opportunities:
- Contribute to the evolution of service offerings and internal processes
- Stay current with industry trends in UX, data analysis, and content strategy
- Help build knowledge libraries, templates, and best practice documentation
Required Skills & Experience:
- Bachelor’s degree preferred
- Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
- Excellent communication skills—written, verbal, and visual
- Proficiency with spreadsheets (e.g., Google Sheets, Excel)
- Working knowledge of UX, CRO, and content best practices
- Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
- Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
- Fluency in CSS is highly desirable
- Understanding of the modern digital marketing landscape
Time Allocation:
- 70% Independent Contributor Work
- 20% Internal or Client Communications
- 10% Miscellaneous Tasks
Additional Requirements:
- Access to reliable, professional-grade hardware and a stable internet connection
- Comfort working in a fully remote, deadline-driven environment
- Willingness to collaborate across time zones when needed