社交媒体与电商支持
Social Media & E-Commerce Support
公司简介
我们的客户是一家正在快速发展的电商品牌,在自有在线商店和多个主要电商平台运营。该业务正在扩大其在线影响力,并希望在经历了一段有限的活动期后,重建一致的社交媒体存在感。
职位概述
该职位将负责处理一系列基础的电商和营销任务积压,其中社交媒体是首要任务。
此前负责社交媒体的员工几个月前离职,因此Instagram、Facebook和TikTok目前处于沉寂状态,需要从零开始重建——包括持续发布内容、提高互动率和粉丝数,以及进行网红合作。
除了社交媒体,该职位还涵盖在线商店的日常维护、电商平台产品信息的维护,以及一些一次性项目。在完成初始积压任务后,该职位预计将主要专注于社交媒体管理和网红关系,根据需要提供临时的行政支持。
关键职责
- 负责Instagram、Facebook和TikTok的日常社交媒体运营——创建并安排每日帖子,跨平台重新利用内容,并提升互动率和粉丝数
- 支持TikTok的启动和增长,包括使用现有的培训材料并据此计划和执行启动
- 寻找并管理网红合作,包括产品换内容的合作,以及识别愿意建立长期合作或产品交换的网红
- 研究并扩展品牌的Reddit影响力,如需外部支持则进行相关资源获取
- 维护在线商店——保持产品信息、关键词和SEO更新,并确保关键功能和自动化流程正常运行
- 在发布前审核AI生成的SEO博客内容,确保其准确性、语气、可读性和品牌一致性
- 维护现有电商平台的产品信息,并通过重新利用现有产品信息协助设置新的电商平台产品信息
- 将社交媒体内容重新利用为其他电商平台的内容渠道
- 管理一次性项目,例如将评论迁移到网站,以及研究更具成本效益的物流替代方案
- 代表创始人对第三方供应商进行项目管理——跟进库存补货,协调样品和包装/设计更新,并跟踪外部服务提供商的进度
- 提供一般的临时行政支持,跟进任务并确保项目按计划推进
技能与工具
- 具备扎实、有成果的
查看英文原文
Company Overview
Our client is a growing e-commerce brand operating across its own online store and several major marketplaces. The business is expanding its online presence and is looking to rebuild a consistent social media presence after a period of limited activity.
Role Overview
This role is being brought on to tackle a backlog of foundational e-commerce and marketing tasks, with social media as the top priority.
A previous social media hire left several months ago, so Instagram, Facebook, and TikTok have gone quiet and need to be rebuilt from the ground up — including consistent posting, engagement, and influencer outreach.
Alongside social media, the role covers online store housekeeping, marketplace listing maintenance, and a number of one-off projects. Once the initial backlog is cleared, the role is expected to settle into primarily social media management and influencer relations, with ad hoc administrative support as needed.
Key Responsibilities
- Own day-to-day social media across Instagram, Facebook, and TikTok — create and schedule daily posts, repurpose content across platforms, and grow engagement and followers
- Support the launch and growth of TikTok, including working through existing training material and using it to plan and execute the launch
- Source and manage influencer partnerships, including product-for-content collaborations and identifying influencers open to longer-term partnerships or product exchanges
- Research and grow the brand's Reddit presence, including sourcing external support if required
- Maintain the online store — keep listings, keywords, and SEO up to date and ensure key functions and automations are working correctly
- Review AI-generated SEO blog content for accuracy, tone, readability, and brand alignment before publication
- Maintain existing marketplace listings and assist with setting up new marketplace listings by repurposing existing product information
- Repurpose social media content for additional marketplace content channels
- Manage one-off projects such as migrating reviews onto the website and researching more cost-effective shipping alternatives
- Project-manage external vendors on the founder's behalf — following up on stock reorders, coordinating samples and packaging/artwork updates, and tracking progress with external service providers
- Provide general ad hoc administrative support, chasing up tasks and keeping projects on track
Skills & Tools
- Strong, proven social media content creation and copywriting skills across Instagram, Facebook, and TikTok — comfortable creating posts and reels, not just scheduling them
- Experience with Metricool or similar social media scheduling tools
- Experience with influencer marketing/outreach platforms is a strong plus
- Shopify or similar e-commerce platform experience is a nice-to-have, not essential
- Comfortable working with AI SEO/blog tools in a review-and-refine capacity rather than writing everything from scratch
- Familiarity with major e-commerce marketplaces and seller platforms
- Beauty, skincare, lifestyle, or consumer-product industry experience, particularly within social media, is a strong plus
- Highly organised and proactive, with the ability to manage several one-off projects and vendor follow-ups simultaneously with minimal hand-holding
Why Join Assist World?
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