客户生命周期营销经理
Customer Lifecycle Marketing Manager
关于团队/职位
该职位负责为北美移动客户群（包括小型企业、中型企业及战略客户）制定并执行全生命周期营销计划。
您将制定并实施生命周期和留存营销策略：促进更深入的客户参与，提高账户采用率，推动产品使用率，并增强客户留存，以最大化客户终身价值（LTV）。
主要职责与工作内容：
理想的候选人应具备金融科技、支付或金融服务领域的生命周期营销经验，包括留存/采用策略，能够制定并执行全渠道策略，同时满足营收和留存目标以及活动上线时间表。他们应热衷于赋能我们的客户，并有动力帮助他们取得成功。
该职位需要具备领导并与其他核心业务和营销利益相关者协作的能力，具有强烈的行动导向。此职位的成功需要具备出色的营销效果评估、受众细分、客户沟通和项目管理能力。理想的候选人应具有B2B支付或金融科技领域的经验，有增长成果的记录，并热衷于利用数据优化表现和投资。
您将产生的影响：
- 制定并实施持续的项目和活动，提升客户参与度、采用率和留存率，从而带来营收和利润的可衡量增长。
- 构建并执行多渠道的以客户为中心的活动，以提高采用率、持续使用率以及客户留存和满意度。
- 与客户互动，了解痛点，改善客户体验，并据此定制采用策略。
- 跟踪关键指标（如产品使用率、流失率、留存率），评估生命周期项目的成效并优化投资。
跨职能影响：
- 与业务部门和数字营销团队合作，对齐策略并执行客户参与计划。
- 管理风险并有效解决影响交付或目标的问题。
- 按时按预算完成活动，确保资源高效管理。
- 主导活动结果的持续报告和评估，以推动数据驱动的决策。
您带来的经验
- 商业、市场营销等相关专业的学士学位
查看英文原文
About the Team/Role
This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers.
You’ll create and implement strategies for lifecycle and retention marketing: fostering deeper customer engagement, increasing account adoption, driving product usage, and enhancing customer retention to maximize lifetime value (LTV).
Essential Duties & Responsibilities:
The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines. They will be passionate about empowering our customers and driven to help them thrive and succeed.
This position requires a proven ability to lead and collaborate with core business and marketing
Stakeholders and have a strong action-bias. Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management. Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment.
How you'll make an impact:
- Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth.
- Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction.
- Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly.
- Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.
Cross-Functional Impact:
- Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement.
- Manage risks and resolve issues impacting deliverables or objectives effectively.
- Deliver campaigns on time and on budget, ensuring efficient resource management.
- Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.
Experience you'll bring
- Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech.
- Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies.
- Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights.
- Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.
- Preferred Qualifications: Master's Degree
- AI Tool -- Gemini or Marketing Related software
- User AI – Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $85,600.00 - $98,600.00Originally posted on Himalayas