高级副总裁,公共关系(健康与生活方式)
Senior Vice President, Public Relations (Health & Lifestyle)
我们是谁
公关行业在过去五十年里几乎没有变化。关系、午餐、运气,以及月底的一份剪报报告。
Interdependence 正从零开始重建这个行业。我们自主研发的平台 Interviewed 每天分析网络中 250,000 名记者发布的 300,000 多篇报道。我们将获得的媒体曝光转化为可衡量、可重复且值得付费的东西,并将同样的数据和纪律应用到付费广告、社交媒体、内容和品牌营销中。由一个团队在一套系统上执行整合营销,对一个结果负责。
福布斯将我们评为美国最佳公关机构之一。我们的 100 多人团队与消费、医疗、科技、B2B、旅游和娱乐领域的品牌、首席营销官、创始人和企业家合作。
我们行动迅速。最好的论点获胜。我们寻找思维敏捷、具备真才实学并从第一天就拥有主人翁意识的人。如果你想要安逸,这里不适合你。如果你想要胜利,和我们一起创造。
职位描述
我们正在寻找一位经验丰富且具有战略眼光的领导者加入团队,担任健康与生活方式高级副总裁。该职位需要一位在医疗行业有深厚经验的专业人士,具备出色的沟通能力,以及在客户管理和团队领导方面有成功记录。作为副总裁,你将主导客户的公关工作,引领思想领导力,推动业务增长,并带来能提升客户市场声誉和知名度的显著成果。
主要职责
- 领导力:为健康与生活方式行业提供远见卓识的领导和战略方向,指导团队成员实现卓越并推动成果。
- 客户管理:培养并维护与医疗客户的牢固关系,作为主要联系人,确保提供高质量的公关服务。
- 策略制定:根据每个客户的目标和受众,制定全面的公关策略,利用行业知识和市场洞察。
- 活动执行:监督公关活动的实施,包括媒体关系、思想领导力项目、危机传播和高管曝光计划。
- 团队管理:领导、指导并赋能专注于健康与生活方式服务的公关专业团队,营造协作和支持的工作环境。
- 媒体关系:建立并维护与关键健康与生活方式联系人的关系,争取在顶级媒体上的重要报道。
查看英文原文
WHO WE ARE
The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.
Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.
Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.
We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.
THE ROLE
We are seeking an accomplished and strategic leader to join the team as a Senior Vice President, Health & Lifestyle. This role requires a seasoned professional with deep expertise in the healthcare industries, outstanding communication skills, and a proven track record in client management and team leadership. As the Vice President, you will spearhead PR initiatives for our clients, lead thought leadership, drive business growth, and deliver impactful results that enhance their reputation and visibility in the market.
KEY RESPONSIBILITIES
- Leadership: Provide visionary leadership and strategic direction for the health and lifestyle industries, guiding team members to achieve excellence and drive results.
- Client Management: Cultivate and maintain strong relationships with healthcare clients, serving as the primary point of contact and ensuring delivery of high-quality PR services.
- Strategy Development: Develop comprehensive PR strategies tailored to each client's objectives and target audience, leveraging industry knowledge and market insights.
- Campaign Execution: Oversee the implementation of PR campaigns, including media relations, thought leadership initiatives, crisis communications, and executive visibility programs.
- Team Management: Lead, mentor, and empower a team of PR professionals specializing in health and lifestyle services, fostering a collaborative and supportive work environment.
- Media Relations: Build and maintain relationships with key health and lifestyle contacts, securing impactful placements in top-tier outlets and healthcare publications.
- Thought Leadership: Position clients as industry thought leaders through strategic content development, speaking opportunities, and participation in relevant industry events and conferences.
- Crisis Communications: Develop and implement crisis communication plans to safeguard clients' reputation and mitigate reputational risks in the event of crises or negative publicity.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and continuous improvement.
WHAT YOU'LL OWN IN YEAR ONE
- Own the practice's account management rhythm with structured weekly business reviews, account health scoring, and proactive risk identification across the existing client book
- Bring practice-level retention into the top quartile of the firm through tight service delivery, fast time-to-value on new accounts, and structured save-the-account interventions where necessary
- Develop and execute 5+ recurring expansion plays within the existing client base, building toward 1.5–2% monthly MRR expansion as a sustained rate
- Lead and develop the existing healthcare team, direct senior coaching, selective recruiting, and accountability for delivery quality
- Build a productized healthcare service offering that leverages the Interviewed platform: competitive intelligence, regulatory media monitoring, KOL targeting, payer narrative tracking
- Win new healthcare clients in partnership with our new business team, with focus on biotech, pharma, medical devices, hospital and health systems, digital health, and consumer wellness
- Represent the practice externally, industry events, healthcare-specific publications, thought leadership in the healthcare communications space
QUALIFICATIONS
- Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries.
- Proven track record of successfully managing PR campaigns for healthcare clients, with measurable results in media placements and client satisfaction.
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex healthcare and lifestyle concepts effectively.
- Strategic thinker with a deep understanding of the healthcare industry.
- Extensive network of media contacts and industry connections within the healthcare and lifestyle sectors
- Results-oriented with a passion for delivering high-quality work and exceeding client expectations.
WHO YOU ARE
- 15+ years in healthcare communications or healthcare PR, with senior leadership experience leading teams and owning practice-level outcomes
- Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, healthcare policy
- A documented track record of measurable client retention and expansion you can describe in numbers
- Comfortable carrying gross revenue retention, net revenue retention, and expansion as primary KPIs, not just media impressions and placements
- Strong network of healthcare media contacts across business, trade, clinical, and consumer publications
- Strategic operator, equally fluent in client strategy, team development, and operational rigor
- Comfortable with AI-driven workflows and a data-disciplined approach to earned media
COMPENSATION & BENEFITS
- Highly competitive base salary + commission and bonus opportunities, commensurate with experience
- Variable compensation tied to practice-level retention, expansion, and new business contribution
- Equity participation considered for the right senior candidate
- Comprehensive benefits, including healthcare, retirement plan, and parental leave
- Remote-friendly, with regular travel for client and team engagement
HOW TO APPLY
Submit your resume, a brief cover letter, and one additional document we genuinely want to read: a one-page write-up of your most significant healthcare client retention or expansion outcome. Tell us what the situation was, what you did, and the numbers you moved. The write-up will be weighted more heavily than the resume.
Originally posted on Himalayas