高级产品经理，SMB 平台
Senior Product Manager, SMB Platform
职位描述
这是一家处于B轮/C轮阶段的金融科技公司提供的高级增长产品领导职位，专注于为小型和独立企业提供企业银行服务。你将负责并扩展完整的增长漏斗，从获取客户到留存客户，在一个需要严格实验和单位经济纪律的监管环境中运作。该职位位于产品、工程、增长营销和数据的交汇点。
你将负责
- 制定并执行与公司目标和单位经济相一致的增长产品策略。
- 负责整个增长漏斗，包括获取客户、激活、转化、变现和留存。
- 将公司目标转化为优先级明确的增长路线图，将实验与长期战略联系起来。
- 设计、运行并扩展跨落地页、信息传递、注册流程、定价和个人化功能的严格A/B测试和实验计划。
- 与产品、工程、设计和增长营销团队合作，将成功的实验转化为可扩展的功能。
- 通过明确价值主张和减少摩擦来提高注册流程和网站转化率。
- 通过SEO、AEO/LLM驱动的发现、有机渠道、联盟和教育内容提升漏斗前端表现。
- 通过提高留存率和产品深度来增加用户参与度和重复价值。
- 与数据、风险、合规和法务团队合作，利用AI加速实验、发现、分析和个人化。
- 建立和维护分析、仪器仪表和工具，以端到端地衡量和归因漏斗表现。
- 领导、指导和培养一支高绩效的增长团队，并建立可扩展的实验和运营系统。
我们寻找的人选
- 在增长、产品或增长营销领域有10年以上逐步晋升的经验，至少3至5年在高级增长或产品领导岗位的工作经验。
- 有金融科技、金融服务或订阅/消费者业务背景者优先考虑。
- 有可证明的构建和扩展增长及实验功能的记录，并在转化率、留存率和单位经济方面有可衡量的改进。
- 在A/B测试、实验工具、个性化和基于群体的分析方面有深入的实战经验。
- 对完整漏斗增长基础有深刻理解，并了解其与LTV、CAC和回本周期的关系。
- 有将AI应用于实验、内容和分析的经验
查看英文原文
ABOUT THE ROLE
This is a senior growth product leadership role at a Series B/C fintech company focused on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data.
WHAT YOU'LL DO
- Develop and execute a growth product strategy aligned with company objectives and unit economics.
- Own the full growth funnel across acquisition, activation, conversion, monetization, and retention.
- Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy.
- Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
- Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.
- Improve onboarding and site conversion by clarifying value propositions and reducing friction.
- Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
- Drive retention and product depth to increase engagement and repeat value.
- Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal.
- Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end.
- Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.
WHAT WE'RE LOOKING FOR
- 10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role.
- Background in fintech, financial services, or subscription/consumer businesses strongly preferred.
- Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
- Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.
- Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.
- Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.
- Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product.
- Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders.
- Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus.
- Bachelor's degree required; advanced degree a plus.
COMPENSATION & BENEFITS
Base salary range: $160,000 to $180,000 USD annually. Visa sponsorship is not available for this role.
LOCATION
This role is on-site in Miami, FL, United States.