市场与电商虚拟助理
Marketing & E-commerce Virtual Assistant
关于公司
我们的客户经营一家特色肉类商店，以定制加工和高端特色产品著称。他们在TikTok、Instagram和Facebook上拥有忠实的粉丝群体，现在正通过新的Shopify店铺扩展电商业务和小众配送（非大宗配送）。除了产品销售，他们还在发展教育板块——教观众如何在家制作自己的特色产品，并计划将来推出付费教育内容。
关于职位
这是一个战略性的市场营销和电商职位，不是传统的以行政为主的助理岗位。客户的内部团队负责内容创作（拍摄和基础剪辑），因此该职位的重点是将这些内容和受众转化为实际成果：运行广告、构建转化漏斗并扩大客户群。随着关系的发展，有成长为全职职位的潜力。
主要职责
• 制定、启动并管理Meta和TikTok上的付费广告活动，以推动潜在客户获取和受众增长
• 优化从社交媒体→Linktree→Shopify店铺的客户旅程，在每一步都减少摩擦
• 支持电子邮件/SMS营销的搭建——包括设置系统来收集和整理客户数据用于后续活动
• 帮助在TikTok（主要关注点）、Instagram和Facebook上扩大品牌受众
• 在需要时提供内容日历、排期和发布的轻量支持（创意执行由内部团队完成）
• 支持产品销售和品牌教育/教程内容的转化漏斗建设
• 标记并协助探索新兴渠道的增长机会（例如YouTube）
• 随着职位向全职发展，承担一些传统的助理支持工作，如收件箱和日程管理
• 监控网站和电商表现，及时标记并协助解决出现的问题
• 协助创建和维护标准操作流程（SOP）和内部流程，以确保随着配送和电商业务扩展，工作流程顺畅
附加要求：
- 有益但非必需：有ShipStation或其他物流/履约软件经验——不要求，愿意培训合适的人选
我们寻找的人选
• 有在Meta和/或TikTok上运行以潜在客户获取和增长为导向的广告活动的实操经验
• 有电商业务经验，最好是Shopify
• 对转化漏斗和链接到生物工具（如Linktree）有深入了解
• 熟悉Canva和Cap
查看英文原文
About the Company
Our client runs a specialty meat shop known for custom processing and high-end specialty products. They've built a loyal following on TikTok, Instagram, and Facebook, and are now expanding into e-commerce and niche shipping (not bulk) through a new Shopify store. Alongside product sales, they're growing an educational arm — teaching their audience how to make their own specialty products at home with plans to explore paid educational content down the line.
About the Role
This is a strategic marketing and e-commerce role, not a traditional admin-focused VA position. The client's in-house team handles content creation (filming and basic editing), so this role is about turning that content and audience into results: running ads, building out funnels, and growing the customer base. There's strong potential to grow into a full-time role as the relationship develops.
Key Responsibilities
• Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
• Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
• Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
• Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
• Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
• Support funnel-building for both product sales and the brand's educational/how-to content
• Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
• As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management
• Monitor website and e-commerce performance, flagging and helping resolve issues as they come up
• Help create and maintain SOPs and internal processes to keep workflows smooth as the shipping and e-commerce side scales up
Added to What We're Looking For:
- Nice-to-have: ShipStation or other shipping/fulfillment software experience — not required, happy to train the right person
What We're Looking For
• Proven experience running Meta and/or TikTok ad campaigns focused on lead generation and growth
• E-commerce experience, ideally with Shopify
• Strong understanding of funnel-building and link-in-bio tools (e.g. Linktree)
• Comfortable with Canva and CapCut for light editing/posting support
• Familiarity with Trello, Outlook, and Google Drive
• A self-starter who's comfortable with flexible, async communication and non-traditional working hours
• Bonus: experience setting up email/SMS marketing tools (e.g. Klaviyo)
• Nice-to-have: iPhone user (for seamless iMessage/photo/video sharing)
Why This Role
This is a great fit for someone who wants real ownership over growth strategy rather than just execution — the client is hands-on with content but is looking for a partner who can take the lead on ads, funnels, and turning an already-engaged audience into consistent sales. There's clear room to grow into a full-time position as the partnership proves out.