高级社交媒体经理
Sr. Social Media Manager
Luxury Presence 正在打造房地产行业的 AI 增长平台。公司获得 Bessemer Venture Partners 和其他顶级投资机构的支持,是一家 C 轮融资公司,已实现年收入 1 亿美元。超过 90,000 名房地产专业人士使用我们的产品来运营和拓展他们的业务,其中包括美国《华尔街日报》Real Trends 排名前 100 的经纪人中超过 30% 的人士。
职位简介
社交是 LP 品牌最显眼的展示界面之一,现在需要一位战略负责人。你将决定 LP 在每个平台(从 LinkedIn 到 Reddit)上的呈现方式,并将这种存在转化为真正的增长渠道,而不是一个独立运行的内容日历。
这是一个构建型岗位。你将定义策略,证明社交能带来潜在客户,并使该职能成为营销其他部门的可靠合作伙伴。你将与我们的 CEO 密切合作,打造他的思想领导力影响力,并与内容、获客和销售团队合作,推动需要社交支持的活动。
你将负责的工作
- 在入职的前 90 天内,制定并发布一份文档化的社交策略:包括渠道优先级、内容支柱、发布频率和语气指南,并每季度根据绩效数据进行审查。
- 与销售和 RevOps 共同设定季度社交带来的潜在客户目标,并建立报告机制,清晰展示社交活动与业务成果之间的关系。
- 通过粉丝增长、覆盖范围和旗舰内容的曝光量,提升 LP 核心叙事的声量,包括我们 CEO 的思想领导力内容和我们在 Reddit 上的影响力。
- 全面管理社区健康状况:参与率、响应时间和情绪,从入职第一天起就建立明确的前后对比基准。
- 在第一年内,使社交成为至少一个其他职能目标的可靠贡献者,例如新闻通讯的社交板块、视频系列分发或网络研讨会推广,并建立文档化的交接流程。
- 负责实时判断决策。Reddit 线程和评论区变化迅速,没有适用于所有情况的剧本。你需要决定何时参与、何时升级以及如何在不等待指示的情况下保护品牌。
我们寻找的人选
技能与经验
- 4-6 年社交媒体或社区管理经验,其中至少 2 年负责制定策略而非执行他人的日历。
- 对各平台实际运作方式有深入了解,而不是对 LinkedIn、Instagram、Reddit、YouTube 和 TikTok 采用一刀切的方法。
查看英文原文
Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we're a Series C company that has hit $100M in annual recurring revenue. More than 90,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.
About the Role
Social is one of the most visible surfaces of the LP brand, and it's ready for a strategic owner. You'll set the direction for how LP shows up across every platform, from LinkedIn to Reddit, and turn that presence into a real growth channel rather than a content calendar that runs on its own.
This is a build role. You'll define the strategy, prove that social drives pipeline, and make the function a reliable partner to the rest of marketing. You'll work closely with our CEO on his thought leadership presence and with content, demand gen, and sales on campaigns that need social to land.
What You'll Do
- Build and publish a documented social strategy within your first 90 days: channel priorities, content pillars, posting cadence, and voice guidelines, reviewed quarterly against performance data.
- Own a quarterly social-sourced pipeline target, set jointly with sales and RevOps, and build the reporting that shows a clear line between social activity and business results.
- Grow share of voice for LP's core narrative through follower growth, reach, and impressions on flagship content, including our CEO's thought leadership and our Reddit presence.
- Manage community health end to end: engagement rate, response time, and sentiment, with a clear before-and-after benchmark from your first day.
- Make social a dependable contributor to at least one other function's goals within your first year, such as the newsletter's social section, video series distribution, or webinar promotion, with a documented handoff process.
- Own real-time judgment calls. Reddit threads and comment sections move fast, and there's no playbook for every scenario. You'll decide when to engage, when to escalate, and how to protect the brand without waiting for direction.
What We're Looking For
Skills and Experience
- 4-6 years in social media or community management, with at least 2 years owning strategy rather than executing someone else's calendar.
- Deep working knowledge of how platforms actually behave, not a one-size-fits-all approach to LinkedIn, Instagram, Reddit, YouTube, and TikTok.
- Comfortable pulling and interpreting engagement, reach, and conversion data, and adjusting strategy based on what the numbers say.
- Strong brand voice discipline. You can make LP sound like LP everywhere, including in fast-moving, informal spaces like Reddit.
- Hands-on content creation or art direction skill, whether that's producing content yourself or briefing designers and videographers effectively.
Attributes
- You operate as a strategic owner of the function, not an execution arm. You spot opportunities and act on them rather than waiting to be asked.
- You have strong judgment under ambiguity. When something goes sideways in public, you own it end to end.
- You hold a high quality bar even at volume. Social is often a prospect's first touchpoint with LP, and you know sloppy content undercuts the brand.
- You work fluidly across functions. Social touches nearly everything else in marketing, and you're comfortable coordinating with content, demand gen, sales, and leadership.
- You stay ahead of platform shifts and cultural moments instead of catching up to them weeks later.
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We're a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We're backed by world-class investors, including Bessemer Venture Partners, NextEquity Partners, Toba Capital, and Switch Ventures, and have raised $89 million to date.
More than 18,000 real estate businesses rely on our platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Additionally, many of the industry's most powerful brokerages rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn's Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we've received several Tech100 Awards, and we just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.