高级经理, 基于客户体验（ABX）
Senior Manager, Account-Based Experience (ABX)
高级经理，基于账户的体验（ABX）
Sanity 正在寻找一位有战略眼光、数据驱动的 ABX 高级经理，负责设计和领导我们的企业级基于账户的体验项目。您将协调个性化的跨渠道项目，在企业目标客户中从首次接触至成交的整个过程中生成并加速销售线索，同时在营销和销售之间建立紧密的反馈循环。
在 Sanity.io http://Sanity.io，我们正在构建人工智能驱动的内容运营的未来。我们的 AI 内容操作系统使团队能够以符合其业务方式的方式建模、创建和自动化内容，加快数字开发并提升内容运营效率。SKIMS、Figma、Riot Games、Anthropic、COMPLEX、Nordstrom 和 Morningbrew 等公司使用 Sanity 来为其内容运营提供支持和自动化。
您将负责：
- 执行和扩展企业 ABX 项目：与营销和销售领导合作，执行和扩展 Sanity 的企业 ABX 项目，将 GTM 优先事项转化为个性化账户体验，从而生成销售线索并加速收入。
- 推动协调的账户参与：每周与 AE 和 SDR 举行账户小组会议，对优先账户、参与洞察、活动和下一步行动达成一致，确保在整个购买旅程中实现协调和个性化的体验。
- 开发和优化多渠道活动：在活动、数字、直邮、电子邮件、付费渠道和赠品等渠道上构建、启动和优化 1:few 和 1:many ABX 项目，持续测试和优化表现。
- 建立可扩展的个性化项目：开发账户分组、垂直领域特定的活动、个性化落地页和购买委员会参与策略，以规模化提供相关体验并提高账户转化率。
- 测量和优化表现：跟踪 ABX 在账户参与、销售线索影响、机会进展和收入影响方面的效果。利用数据和洞察持续改进定位、个性化和项目表现。
关于您：
- 地点：美国
- 经验：6 年以上 B2B 营销经验，包括至少 3 年在开发者工具、SaaS 或技术平台公司中构建和执行针对企业客户的 ABM 或 ABX 项目的经验。
- 已经证明的销售线索影响：有成功生成销售线索并影响销售进程的实际成果。
查看英文原文
SENIOR MANAGER, ACCOUNT-BASED EXPERIENCE (ABX)
Sanity is looking for a strategic, data-driven Sr Manager of ABX to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales.
At Sanity.io http://Sanity.io, we're building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew use Sanity to power and automate their content operations.
WHAT YOU WOULD DO:
- Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
- Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey.
- Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
- Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates.
- Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.
ABOUT YOU:
- Location: US-based
- Experience building and executing ABX programs: 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
- Proven pipeline impact: Demonstrated success generating pipeline and influencing revenue through account-based programs. You can point to specific metrics that improved because of work you led.
- Enterprise account engagement expertise: Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression.
- ABX technology fluency: Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
- Personalization and segmentation experience: Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts.
- Data-driven mindset: Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results.
- Strong execution and project management skills: Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution.
What sets you apart:
- Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
- Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
- Experience executing and optimizing ABX programs in a high-growth B2B environment, with a track record of improving engagement, pipeline, and conversion rates.
- Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays.
- Experience creating personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys.
- Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events.
Not sure you’re exactly what we’re looking for in this role? Apply anyway!
Apply to the position here! [LINK TO ASHBY]
WHAT WE CAN OFFER:
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
WHO WE ARE:
Sanity.io http://Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! https://www.sanity.io/blog/our-sanity-values
Sanity.io http://Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.