高级产品营销经理(日志)
Senior Product Marketing Manager (Logs)
我们是一个致力于塑造可观测性未来的技术创新者和先驱者团队。在New Relic,我们构建了一个智能平台,帮助企业在以人工智能为先的世界中蓬勃发展,为他们提供对复杂系统的无与伦比的洞察力。随着我们全球业务的不断扩展,我们正在寻找充满热情的人才加入我们的使命。如果您准备好帮助世界一流的公司优化他们的数字应用,欢迎您探索我们的职业机会!
**您的机会**
New Relic正在寻找一位技术流利的高级产品市场经理,负责我们可观测性中最关键的部分之一——Logs的产品营销。在这个职位上,您将定义市场对New Relic Logs的理解,从定位和信息传递到发布、赋能和竞争差异化,并且当产品讨论转向日志管理、日志分析和遥测成本时,您将是产品团队和现场团队首先想到的人。
这是一个产品营销人员的角色,他既能深入与工程师讨论数据摄入管道、解析规则、OpenTelemetry和查询性能,也能站在客户或销售启动会议面前解释为什么这些内容重要。日志是可观测性与成本、规模和AI交汇的地方,买家越来越被迫在保留所有数据和控制预算之间做出选择。如果您希望在快速发展的领域中主导这一叙事,并看到您的信息直接出现在数据管道和采用情况中,我们期待与您联系。
**您将负责**
- 负责Logs的定位和信息传递:为New Relic Logs在不同买家角色中的核心定位、信息和叙述进行定义和维护,并确保其在网站、活动、销售对话和分析师互动中一致应用。
- 领导Logs的发布:负责Logs发布的全流程,包括层级划分、信息传递、内容、赋能和发布指标,与产品管理、需求生成、企业传播和赋能团队合作。
- 构建真正被使用的销售赋能材料:创建演讲幻灯片、叙述、发现提问、异议处理、首次通话幻灯片和谈话路线,帮助销售人员和解决方案顾问开展可信的日志讨论,并推动这些内容在前线的使用。
- 协助竞争差异化:与竞争情报团队合作,开发技术准确的Logs差异化策略,对抗竞争对手
查看英文原文
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!
**Your opportunity**
New Relic is looking for a technically fluent Senior Product Marketing Manager to own product marketing for Logs, one of the most strategic parts of our observability. In this role you will define how the market understands New Relic Logs, from positioning and messaging through launches, enablement, and competitive differentiation and you will be the person marketing, Product, and the field turn to when the conversation turns to log management, log analytics, and telemetry cost.
This is a role for a product marketer who is equally comfortable going deep with engineers on ingest pipelines, parsing rules, OpenTelemetry, and query performance as standing in front of a customer or a sales kickoff audience explaining why it matters. Logs are where observability meets cost, scale, and AI, and the buyer is increasingly forced to choose between keeping all their data and keeping their budget. If you want to own that narrative in a fast-moving category and see your messaging show up directly in pipeline and adoption, we want to hear from you.
**What you'll do**
- Responsible for Logs positioning and messaging: define and maintain the core positioning, messaging, and narrative for New Relic Logs across buyer personas and ensure it is applied consistently across web, campaigns, sales conversations, and analyst interactions.
- Lead Logs launches: Own end-to-end Logs launches, including tiering, messaging, content, enablement, and launch metrics, partnering with Product Management, Demand Generation, Corporate Communications, and Enablement.
- Build sales enablement that gets used: Create the pitch decks, narratives, discovery questions, objection handling, first-call decks, and talk tracks that help sellers and solution consultants run credible logs conversations, and drive adoption of that content across the field.
- Help with competitive differentiation: Partner with Competitive Intelligence to develop technically accurate Logs differentiation against leading solutions and translate it into battlecards, and displacement plays.
- Drive pricing, packaging, and cost narrative: Serve as the product marketing voice on Logs pricing and packaging, including data ingest and retention economics, tiering and data management strategies, and the cost-control story that is central to how logs are bought today.
- Create content: produce the solution briefs, blogs, webinars, demos, customer stories, and reference architectures that make the Logs value proposition concrete and defensible, grounded in real customer outcomes and measurable results.
- Know the buyer and the market: Own the voice of the customer for Logs through customer and prospect conversations, win/loss input, market research, and usage data, and feed those insights back into roadmap, messaging, and segment priorities.
- Represent New Relic Logs externally and internally at customer briefings, executive and field readouts, analyst inquiries, and industry events
- Define and report the metrics that show Logs product marketing is working, including pipeline contribution, attach and adoption rates, ingest growth, and enablement utilization.
**This role requires**
- 4–6 years of product marketing or closely related go-to-market experience in the observability space, with a strong preference for log management, monitoring, or AIOps
- Technical foundation: Bachelor’s degree in a technical or related discipline, or equivalent hands-on technical experience, with sufficient depth in log analytics, retention and tiering and to engage directly with product and engineering teams.
- Demonstrated ownership of product launches end-to-end, from positioning and messaging through enablement and post-launch measurement, with clear results you can speak to.
- A portfolio of messaging and content you personally wrote positioning frameworks, solution briefs, pitch decks, battlecards, or technical blogs, that was adopted and used by the field.
- Excellent written and verbal communication skills, with the ability to translate complex technical capability into clear, compelling narratives for both practitioners and executives.
- Demonstrated ability to partner cross-functionally with Product Management, Sales, Demand Generation, Enablement, Competitive Intelligence, and Analyst Relations, and to operate autonomously in a fast-moving environment.
- Comfort with data: able to use product usage, pipeline, and market data to prioritize work and demonstrate impact.
**Bonus points if you have**
- Experience using AI tools or agentic workflows to accelerate research, content production, or enablement is a plus.
Please note that visa sponsorship is not available for this position.
#LI-JH1 #LI-REMOTE
The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.
New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.
Estimated Base Pay Range
$146,000—$182,000 USD
Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.
If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to [resume@newrelic.com](mailto:resume@newrelic.com).
We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.
**Our hiring process**
In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.
We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the [San Francisco Fair Chance Ordinance](https://sfgov.org/olse/sites/default/files/FCO%20poster2020.pdf).
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