高级业务战略与智能经理
Senior Manager, Business Strategy & Intelligence
## **职位名称:** 高级经理，商业策略与智能分析
**工作地点:** 远程
### **关于InMarket**
自2010年以来，InMarket一直是数千个品牌360度消费者智能和实时激活的领导者。我们的数据驱动平台帮助品牌构建受众、激活媒体并衡量绩效。我们独有的Moments产品和LCI归因平台帮助客户了解并提升营销表现。
### **职位描述**
InMarket正在寻找一位高级经理，商业策略与智能分析，帮助管理层理解业务中发生的事情、原因以及接下来应该做什么。
这是一个新设立的职位，适合那些天生好奇、高度分析和具有商业思维的人。你看到一个数字就会想知道背后的原因。当第一个答案不成立时，你会继续追问下一个问题。你能够将数据在产品、客户、市场和团队之间建立联系，发现洞察并形成清晰的观点。
直接与CFO和高级管理层合作，你将把模糊的业务问题从**问题 → 分析 → 洞察 → 建议 → 高管讨论**。你不会负责每个建议的执行，但你会负责其背后的思考质量和清晰度。
### **作为高级经理，商业策略与智能分析的日常影响**
- **理解业务:** 深入了解我们的产品、客户、收入模式和市场进入策略，并识别最重要的问题。
- **分析绩效:** 使用数据理解产品采用率、收入、客户行为、胜负模式、定价、留存率、扩展以及其他业务驱动因素。
- **解决模糊问题:** 结构化复杂问题，确定需要知道的内容，调查数据，识别根本原因，并制定可操作的建议。
- **指导策略:** 评估产品、定价、包装、客户、市场进入和投资机会，帮助管理层决定在哪里投资、改变方向或测试新事物。
- **理解客户和市场:** 识别客户行为、竞争定位、产品需求和市场动态的变化，并将其转化为业务影响。
- **建立测试计划:** 识别测试新想法的机会，并在测试开始前定义成功指标。
- **使分析可重复:** 自动化重复分析和工作流程
查看英文原文
## **Job title:** Senior Manager, Business Strategy & Intelligence
**Location:** Remote
### **About InMarket**
Since 2010, InMarket has been a leader in 360-degree consumer intelligence and real-time activation for thousands of brands. Our data-driven platform helps brands build audiences, activate media, and measure performance. Our proprietary Moments offering and LCI attribution platform help clients understand and improve marketing performance.
### **About the Role**
InMarket is looking for a Senior Manager, Business Strategy & Intelligence to help leadership understand what is happening across the business, why it is happening, and what we should do next.
This is a newly created role for someone who is naturally curious, highly analytical, and commercially minded. You see a number move and want to understand why. You ask the next question when the first answer doesn't make sense. You connect data across products, customers, markets, and teams to uncover insights and develop a clear point of view.
Working directly with the CFO and senior leaders, you will take ambiguous business questions from **question → analysis → insight → recommendation → executive conversation**. You won't own the execution of every recommendation, but you will own the quality and clarity of the thinking behind it.
### **Your daily impact as a Senior Manager, Business Strategy & Intelligence**
- **Understand the business:** Develop a deep understanding of our products, customers, revenue model, and go-to-market motion, and identify the questions that matter most.
- **Analyze performance:** Use data to understand product adoption, revenue, customer behavior, win/loss patterns, pricing, retention, expansion, and other business drivers.
- **Solve ambiguous problems:** Structure complex questions, determine what needs to be known, investigate the data, identify root causes, and develop actionable recommendations.
- **Inform strategy:** Evaluate product, pricing, packaging, customer, GTM, and investment opportunities and help leadership determine where to invest, change direction, or test something new.
- **Understand customers and the market:** Identify shifts in customer behavior, competitive positioning, product demand, and market dynamics and translate them into business implications.
- **Build a test agenda:** Identify opportunities to test new ideas and define success measures before a test begins.
- **Make analysis repeatable:** Automate recurring analysis and workflows so the organization can access important insights without starting from scratch.
- **Close data gaps:** Partner with Informatics to identify important questions we can't currently answer and determine what data or instrumentation is needed.
**The questions you'll help answer include:** What's driving growth? Why are we winning or losing business? What is driving customer behavior? What should we change about our product, pricing, or GTM approach? Where should we invest more or less? What should we test next?
### **What Success Looks Like**
**90 days:** You understand our products, customers, business model, and key performance drivers; establish a prioritized set of business questions; and deliver your first strategic recommendation.
**6 months:** Leadership relies on a repeatable analytical cadence to understand performance, identify opportunities and risks, and inform decisions.
**12 months:** Your work has influenced meaningful decisions across product, pricing, customers, GTM, or investment — and you've built repeatable processes that continue to create value.
### **Your Experience & Expertise**
- 7–10 years of experience in strategy, business operations, management consulting, product strategy, strategic analytics, or a related field, including meaningful experience inside an operating company.
- Strong understanding of how products, customers, revenue, and go-to-market connect, ideally in a data-driven B2B environment.
- Proven ability to take an ambiguous business problem, structure it, analyze the underlying data, and develop a recommendation.
- Strong SQL and analytical skills with a willingness to get into the data yourself. Experience with modern BI tools, BigQuery, and Salesforce is a plus.
- Strong product curiosity and commercial judgment. You care about why the numbers look the way they do and whether an insight should actually change a business decision.
- Excellent written and verbal communication skills, including experience presenting your own analysis and recommendations to senior executives.
- Comfortable working independently in a lean environment and owning the question, analysis, and recommendation.
- Experience using AI as part of your everyday analytical workflow.
- Experience in adtech, martech, measurement, SaaS, or another data-driven B2B business is a plus.
### **AI-Native by Design**
AI should be part of how you work every day; from research and SQL to data analysis, synthesis, and workflow automation. The goal isn't simply to work faster; it's to create more capacity for the judgment-intensive work of asking better questions, connecting information, identifying patterns, and determining what they mean for the business. We expect rigor: executive-facing analysis must be traceable to its source, and AI-generated work must be validated before it informs a recommendation.
### **How This Role Works**
You will report directly to the **CFO** and work across Product, Sales, Marketing, Informatics, Finance, and other functional leaders.
You will have significant autonomy in determining which questions are worth pursuing and how to approach them. You are responsible for the insight and recommendation, while the relevant functional teams own execution.
This is not FP&A, a reporting role, a pure data analytics role, or a program management role. The focus is business strategy; using data and product knowledge to understand what is happening, determine why, and recommend what should happen next.
### **Benefits & Compensation**
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, and Massachusetts, the Targeted Base Salary Range for this role is $125,000 -$150,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.