高级网络营销经理
Senior Web Marketing Manager
职位描述
Jane 是一个致力于促进成长、传播快乐并服务医疗社区的团队。我们正在寻找愿意加入我们、每天简化医疗从业者和患者生活的伙伴。
网页团队负责网站的端到端工作：工程、设计、内容和连接它们的战略。这个职位负责最后一部分。作为高级网页营销经理，你将决定网站的发展方向和原因：信息架构、导航、页面策略以及将网站转化为连贯且高性能体验的主线。这意味着将战略与实际增长目标联系起来，使网站更容易被发现并实现转化。你将与我们的产品营销团队（包括高级产品营销经理、平台）紧密合作，确保 Jane 在网上的呈现方式符合我们作为多产品、人工智能驱动平台的定位，但网页战略本身由你来主导。
这是一个具有真正影响力的高级个人贡献者角色。在这里，战略、设计、工程和内容从一开始就协同工作；没有交接环节，你通过清晰的判断来领导这些工作。
我们希望你带来的影响
- 主导 Jane 营销网站的战略。将 Jane 的业务目标转化为具体的路线图，借助框架和共同语言，使网页团队能够明确地决定构建什么和舍弃什么。在首页等关键页面上，你需要协调品牌、内容、设计和产品，确保讲述的故事与医疗从业者所签约的产品一致。你是网站结构及其原因的决策者。
- 将战略与客户和性能联系起来。综合定性和定量信号，形成关于诊所和临床医生需要什么的明确观点。确保网站发挥其作用，将战略决策建立在发布后的网站表现基础上。
- 管理我们的自然流量和搜索引擎存在感。确保医疗从业者在寻找解决方案时能找到 Jane，无论搜索是在 Google 上还是通过 AI 助手进行。制定战略，有效地向领域专家提出需求，并判断工作是否推动了进展。
- 带来实验性思维。在做战略决策时，以假设和证据为出发点——什么会告诉你这个页面是否有效？
查看英文原文
ABOUT THE ROLE
Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.
The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Sr. Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.
This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you’re leading that work through clarity and judgement.
What impact we're looking for you to make
- Own the strategy for the Jane marketing website. Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind. On flagship pages like the homepage, you’ll pull in Brand, Content, Design and Product to ensure the story we tell matches the product practitioners are signing up for. You are the decision-maker on how the website is structured and why.
- Connect strategy to the customer and to performance. Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane. Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.
- Direct our organic and answer engine presence. Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant. Set the strategy, brief subject matter experts effectively and judge whether the work is moving the needle.
- Bring an experimentation mindset. Think in terms of hypotheses and evidence when you’re making a strategic call - what would tell you this page structure or narrative is working versus not.
- Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.
What experience we need
- Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property. Experience with technology-forward or platform products is a strong asset.
- Experience treating a website as a genuine growth channel
- Deep fluency in information architecture and navigation - you can look at a growing, multi-product site and know how it should be structured, and defend why.
- Strong analytical instincts. You're comfortable with analytics data to inform and validate strategic decisions, and you know the difference between a signal and noise.
- Real experience running A/B tests and CRO growth experimentation at scale
- SEO/AEO fluency- close enough to the work to know what’s actually moving the needle
- Comfort working in a modern CMS (we use WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow, etc.) is a nice-to-have.
- Understanding of responsive design, accessibility and testing across devices.
- Excellent communication and storytelling. You can articulate a strategy to various stakeholders and make a case for a strategy as clearly as you can read a dashboard.
- Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.
If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.
MORE ABOUT JANE
Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We're all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We're proud of what we've built and quick to admit what we don't know yet. We listen, learn, and adjust as we go. More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate.
Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together. If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.
COMPENSATION & BENEFITS
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. You'll see that our salary ranges are quite large - this is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
- 🇺🇸 For candidates based in the United States, the annual salary range is $139,600 - $226,900, with the accomplished stage at $165,800 USD.
- 🇨🇦 For candidates based in Canada, the annual salary range is $148,000 – $240,500 CAD, with the accomplished stage at $175,800 CAD.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this https://vimeo.com/880258361 short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here https://jane.app/documents/hiring/jane_benefits_overview.pdf!
Jane takes job scams and candidate fraud seriously. Jane will only contact you from an @jane.app http://jane.app email address. We'll never contact you from a personal email, ask for payment, or request purchases during the hiring process. If something doesn't seem right, please reach out to us at hiring@jane.app before sharing any personal information.