D2C品牌经理
D2C Brand Manager
公司简介
Maison Apothecare 是一家成立于 2012 年的直接面向消费者护肤品牌，专注于使用顺势疗法和植物配方，追求肌肤的长期健康。该品牌拥有大约 25,000 名忠实客户，以及一个聚焦的 30 款产品组合。该品牌有意只做 D2C 模式——创始人之前曾打造过一个独立的零售品牌，这次希望避免零售合作带来的成本和复杂性。近年来，Maison Apothecare 一直为另一个品牌让路，现在创始人重新将重点放在这边，希望通过现有的客户基础和渠道实现显著增长。
职位简介
从一开始，创始人就是这个品牌的策略制定者、营销者和运营者，现在正在寻找一位能够真正接替这个角色的人——而不是协助。这个人将负责将品牌现有的 25,000 名客户转化为更高的收入，并有真正的决策权和对结果的责任感。这是一个高级的、创业性质的职位，不是进入 D2C 领域的入门岗位。
概览
• 策略与客户洞察 —— 负责对 Shopify 商店进行深入、持续的分析（客户、下单频率、畅销产品、季节性），并将其转化为明确的增长计划
• 团队领导 —— 指导和统一内部内容创作者、邮件订阅专家以及即将招聘的 SEO/Google Ads 专家的工作，确保三者都基于一致的战略
• 客户体验 —— 负责日常客户服务（每天约 5 封邮件）和 Judge.me 应用上的评价互动，维护一直以来推动品牌成功的人际客户关系
• 库存与预测 —— 利用 Shopify 的 AI 工具监控库存并预测 30 款产品组合的生产需求
• 报告与责任 —— 向创始人提供清晰、目标导向的更新，并对收入目标的可衡量进展负责
我们寻找的人选
• 有实际经验，通过网站、社交媒体和电子邮件/邮件订阅渠道成功增长 D2C 品牌的记录——这不是一个仅依靠可转移技能的职位
• 能够直接对收入增长负责，而不仅仅是活动量——这个职位的预算对目前的业务来说是一个真正的挑战，创始人需要相信此人能够收回这笔投入
• 具备企业家精神、独立解决问题的能力，能够独自处理大部分问题
查看英文原文
About the Company
Maison Apothecare is a direct-to-consumer skincare brand founded in 2012, built on homeopathic and botanical formulations focused on skin longevity. The brand has a loyal base of roughly 25,000 customers and a focused 30-SKU collection. It is intentionally D2C-only — the founder previously grew a separate retail brand and wants to avoid the cost and complexity of retail partnerships this time around. Maison Apothecare has taken a backseat to that other brand in recent years, and the founder is now refocused on growing it significantly using the customer base and channels already in place.
About the Role
The founder has been the strategist, marketer, and operator behind this brand from day one, and is now looking for someone who can genuinely step into that role — not assist with it. This person will be the single point of ownership for turning the brand's existing 25,000-customer base into significantly higher revenue, with real authority to set direction and real accountability for the results. It is a senior, entrepreneurial seat, not an entry point into D2C.
The Scope, at a Glance
• Strategy & Customer Insight — owning a deep, ongoing analysis of the Shopify store (customers, order frequency, top products, seasonality) and turning it into a clear growth plan
• Team Leadership — directing and unifying the work of an in-house content creator, a newsletter specialist, and a soon-to-be-hired SEO/Google Ads specialist, so all three are working from one consistent strategy
• Customer Experience — owning day-to-day customer service (~5 emails/day) and review engagement on the Judge.me app, maintaining the personal customer connection that has driven the brand's success to date
• Inventory & Forecasting — using Shopify's AI tools to monitor stock and forecast production needs across the 30-SKU collection
• Reporting & Accountability — providing clear, goal-oriented updates to the founder and owning measurable progress against revenue targets
What We're Looking For
• A proven, hands-on track record growing a D2C brand through website, social, and email/newsletter channels — this is not a role for transferable skills only
• Comfortable being directly accountable for revenue growth, not just activity — the budget for this role is a real stretch for the business today, and the founder needs confidence this person can earn it back
• An entrepreneurial, independent problem-solver who can work through most challenges before needing input
• Senior enough to direct other contributors without heavy oversight from the founder
• Genuine enthusiasm for customer connection and brand-building — not just task execution
• Clear, proactive communicator who can report on goals, progress, and results
• Comfortable balancing big-picture strategy with hands-on daily execution in the same day
Why This Role
This is a rare opportunity to take full ownership of a brand with an established, loyal customer base and clear room to grow — not a narrow lane within someone else's strategy. The founder has done this work herself and knows exactly what's needed; she's looking for a true partner with the seniority to make real decisions and the drive to be measured on real results.
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