社交媒体经理
Social Media Manager
关于组织
一家澳大利亚非营利慈善机构,在柬埔寨开展工作,专注于教师培训和儿童教育项目。该组织希望建立一致且高质量的社交媒体存在感,以提高知名度、与捐赠者互动并推动筹款成果。策略、信息、内容资源、受众简报和活动方向均由团队提供——需要的是能够将这些输入精准地在各平台上执行的人。
职位概述
我们正在寻找一位经验丰富的社交媒体经理,负责在Facebook/Meta、Instagram和LinkedIn上管理并执行付费和有机社交媒体活动。这是一个以实施为重点的职位——组织提供策略、资源、文案和简报。合适的候选人应熟悉Meta Business Suite,了解活动设置和预算管理,并能按时且符合品牌标准地持续交付内容。
主要职责
活动设置与执行
• 在Facebook/Meta和Instagram上使用Meta Business Suite设置和管理付费广告活动。
• 根据团队提供的简报配置定位、受众、预算和时间表。
• 管理LinkedIn的内容发布和有机互动。
• 确保活动按时上线并按计划从头到尾运行。
内容排期与资源管理
• 从团队接收内容资源(图片、视频、文案)并将其整理成内容日历。
• 按照活动时间线安排平台上的帖子(例如第1周、第3周、第5周的信息节奏等)。
• 在需要时使用提供的品牌图片和指南在Canva中创建简单的图形横幅。
分析与报告
• 监控活动表现,包括覆盖范围、互动率、每结果成本和投资回报率等指标。
• 提供定期的表现总结,并标记表现不佳的内容以进行审查。
• 在批准的预算范围内做出数据驱动的优化以提高效果。
账户管理
• 管理社交媒体账户的访问和管理(目前在柬埔寨运营;需要协调)。
• 保持平台的有序、更新和符合Meta和LinkedIn的政策。
要求
必要条件
• 至少3-4年为组织或客户管理社交媒体的经验。
• 有在Meta Business Suite中实际操作运行付费活动的证明经验。
查看英文原文
About the Organisation
An Australian not-for-profit charity working in Cambodia, focused on teacher training and children's education programs. The organisation is looking to build a consistent, high-quality social media presence to raise awareness, engage donors, and drive fundraising outcomes. Strategy, messaging, content assets, audience briefs, and campaign direction are all provided — what is needed is someone who can take those inputs and execute them with precision across platforms.
Role Overview
We are looking for an experienced Social Media Manager to manage and execute paid and organic social media campaigns across Facebook/Meta, Instagram, and LinkedIn. This is an implementation-focused role — the organisation provides the strategy, assets, copy, and briefs. The right candidate will know their way around Meta Business Suite, understand campaign setup and budget management, and consistently deliver content that is on-time and on-brand.
Key Responsibilities
Campaign Setup & Execution
• Set up and manage paid ad campaigns across Facebook/Meta and Instagram using Meta Business Suite.
• Configure targeting, audiences, budgets, and scheduling based on briefs provided by the team.
• Manage LinkedIn content publishing and organic engagement.
• Ensure campaigns go live on time and run as planned from start to finish.
Content Scheduling & Asset Management
• Receive content assets (images, videos, copy) from the team and assemble them into a content calendar.
• Schedule posts across platforms in line with campaign timelines (week 1, week 3, week 5 messaging cadence, etc.).
• Create simple graphic tiles in Canva where needed, using provided brand images and guidelines.
Analytics & Reporting
• Monitor campaign performance including reach, engagement, cost-per-result, and ROI metrics.
• Provide regular performance summaries and flag underperforming content for review.
• Make data-informed optimisations to improve results within approved budget parameters.
Account Management
• Manage access and administration of social accounts (currently operated out of Cambodia; coordination required).
• Keep platforms organised, up to date, and compliant with Meta and LinkedIn policies.
Requirements
Essential
• Minimum 3-4 years of experience managing social media for organisations or clients.
• Proven hands-on experience running paid campaigns in Meta Business Suite (Facebook & Instagram ads).
• Confident reading and interpreting social media analytics — not just vanity metrics.
• Proficient in Canva for basic asset creation and resizing.
• Strong attention to detail — campaigns must go live correctly, on time, every time.
• Portfolio of past social media work required for consideration.
Advantageous (Not Required)
• Experience managing social media for charities, NGOs, or cause-based organisations.
• Familiarity with LinkedIn campaign management and organic content strategy.
• Experience working with cross-border or remote teams.
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