食品杂货产品负责人
Product Lead, Grocery
ABOUT PROPEL
Propel致力于打造能够加强社会安全网的技术。我们是一支约100人的热情团队，设想一个未来，每个美国人都能拥有让他们蓬勃发展的工具和资源。
ABOUT THE ROLE
我们推出了Propel Marketplace，将我们的约500万月活跃用户与来自杂货和零售、医疗保健、电信、金融服务和汽车领域的领先品牌的产品、服务和专属优惠连接起来。它已发展成为合作伙伴强大的行业领先性能工具，也是Propel的关键收入驱动因素。我们有很强的产品市场契合度，用户喜欢我们的应用，而我们的客户也喜欢我们能与用户建立广泛的触达和互动。
我们正在招聘一名产品负责人（高级或资深产品经理），负责我们更广泛市场产品生态系统中的杂货产品垂直领域。你将继承并推动一个大型跨职能团队（工程师、设计师和数据科学家），该团队有明确的问题空间和势头。除了管理一个跨职能的产品小组外，你还将与我们的业务团队在业务拓展和客户成功方面密切合作。你将直接向产品副总裁汇报。
我们寻找一位优秀的执行者，对推动用户和商业战略充满热情。你将快速、高质量地交付成果，跨职能小组紧密协作——同时你也将制定关键决策：我们为哪些用户群体开发产品，如何将零售商和快消品需求转化为用户喜爱的产品，以及持久价值（和收入）真正来自哪里。我们寻找一位对平衡商业策略与低收入用户体验的机会感到兴奋和充满动力的人。
WHAT YOU'LL DO
- 负责杂货产品的端到端产品愿景和策略——包括我们如何帮助用户节省杂货开支，以及如何为商业合作伙伴创造价值
- 深入了解SNAP受益人的杂货购物习惯和需求，并能够识别与零售商和快消品公司的机会和重叠点
- 平衡一系列小型实验和大型从0到1的项目，这些项目定义了我们在该领域的路线图——这包括明确的假设定义、快速迭代以及与工程、设计和销售的紧密合作
- 定义并跟踪将用户价值与商业表现联系起来的成功指标
- 向领导层、跨职能团队和商业合作伙伴清晰传达产品策略
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ABOUT PROPEL
Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.
ABOUT THE ROLE
We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users.
We're hiring a Product Lead (Senior or Staff Product Manager) to own the Grocery product vertical that sits within our broader Marketplace product ecosystem. You'll inherit and drive a large cross-functional team (engineers, designers, and data scientists) with a clear problem space and momentum. In addition to running a cross-functional product squad, you'll partner closely with our business team across business development and customer success. You’ll report directly to the VP of Product.
We’re looking for someone who is an excellent executor and is excited to drive user and commercial strategy. You'll ship — fast, with quality, across a tight cross functional pod — and you'll also shape the bets: which user segments we build for, how we translate retailer and CPG demand into a product users love, and where the durable value (and revenue) actually comes from. We’re looking for someone who is excited and energized by the opportunity to balance commercial strategy with low income user experiences.
WHAT YOU'LL DO
- Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners
- Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs
- Balance a portfolio of smaller experiments and larger 0 →1 efforts that define our roadmap in the space – this looks like sharp hypothesis definition, fast iteration and close collaboration with engineering, design & sales
- Define & track the success metrics that tie user value to commercial performance
- Communicate product strategy clearly to leadership, cross-functional teams and commercial partners
- Uses AI tools (we use Claude) fluently to move faster - turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement
WHAT WE’RE LOOKING FOR
- 5+ years of product management experience with direct experience shipping large-scale consumer products
- Commercial fluency & partnership experience. You’ve had to work with commercial partners before (ideally in the retail space), and gone through the exercise of identifying areas of overlap in user and partner needs. You can sit across the table from a retailer or CPG, understand what they need, and translate requirements into the product — without losing sight of user value.
- Demonstrated 0→1 product experience. You’ve taken a product from an idea or early concept to a shipped, scaled solution.
- AI fluency. You use AI tools fluently as part of daily work - prompting effectively, evaluating outputs critically, and applying them where they genuinely accelerate the work, whether that's synthesizing research, structuring docs, or turning ambiguous asks into scoped problem statements.
- Data-driven. You reach for the data yourself (we run on Amplitude, Metabase/Snowflake), frame the right metrics, and can tell the difference between a real signal and a vanity one.
- Mission-aligned. You care about building for low-income and underserved users, and you bring both empathy and rigor to it. You hold a high bar that behavior change has to be worth it for the user, even when there's no revenue upside.
- Startup experience. You’re comfortable with ambiguity, move fast, and know how to make smart tradeoffs with limited resources.
- Exceptional communication skills. you can present a product vision to a C-suite buyer and write a clear PRD with equal confidence.
- Strong collaboration skills with both technical and non-technical stakeholders
At Propel, you'll enjoy
- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. The expected base salary for the role is $190,000 - $250,000. Equity and excellent benefits come with this position as well!
Additional Considerations:
- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).
More About Propel
Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org http://Vote.org, GoFundMe, and GiveDirectly.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
Learn more about our impact from the press
- Fintech Company Propel Announces $10 Million Fund For Food Stamp https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
- Late Show With Stephen Colbert http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU
- How to Propel the Fight Against Poverty in America https://www.youtube.com/watch?v=VJpjAwxAciA
- How Tech is Helping Poor People Get Government Aid https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share
- Propel Routes Money to those Who Need it Most https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93
- How one tech startup is giving cash to SNAP recipients https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations
- Recipients Affected By Government Shutdown https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
- How hunger relief groups say you can help feed your neighbors during the shutdown and beyond https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99
- Helping our Users Navigate this Crisis https://www.joinpropel.com/covid-19
Join us, and let's build something amazing together!