留存营销人员 - 人才库
Retention Marketer - Talent Pool
关于Darkroom
Darkroom是领先的下一代增长营销公司，正在打造明天的品牌。自2017年成立以来，我们致力于重新定义现代机构的可能，通过用为速度、智能和可衡量的影响而设计的模式，取代传统广告巨头的惯性。
我们的核心是一家由Shadow驱动的人类服务公司，Shadow是一个通用的AI商务层，将高管级战略与专有的代理技术相结合。这种融合使我们的团队能够在客户旅程的每个阶段提升创意产出、运营效率和收入生成，从而实现超额回报。
我们的业绩不言自明：在电商市场、媒体网络、DTC生态系统和社会电商平台上，创造了数十亿美元的可归因收入。每一次合作都输入到我们的专有数据基础设施中，使持续的反馈循环加速增长，提高利润率，并在我们的客户组合中产生复利效应。
从一家精品设计工作室起步，我们已发展成为美国增长最快的私人公司之一（Inc. 5000），也是2020年代最有效的绩效媒体机构之一（Varos）。我们的创始人因推动技术、营销和广告的交汇而被福布斯30岁以下30人榜单收录，巩固了Darkroom在媒体创新未来中的关键角色。
关于该职位
该职位负责三个产品线上的电子邮件和生命周期营销：Shadow、Darkroom以及CEO的个人通讯。我们的营销团队在LinkedIn、X、Instagram、YouTube、播客和创作者计划上发布大量内容，但其中很少有电子邮件路径。你将建立这条路径并进行运营。
Shadow是优先事项。它需要一个直接的转化漏斗，将某人从创作者帖子或LinkedIn帖子引导至电子邮件序列，并最终完成注册，而目前这个漏斗尚不存在。Darkroom排在第二位：按服务线进行潜在客户和客户培育，加上双周通讯。第三是CEO的通讯，任务是将庞大的LinkedIn和X受众转化为自有列表。
这是一个B2B生命周期职位，这是我们最关心的部分。购买决策需要时间，周期跨越数周，且有多人参与决策。你将向营销副总裁汇报，并与一名设计师、一名视频编辑以及一名营销运营与社交媒体人员合作。
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ABOUT DARKROOM
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.
ABOUT THE ROLE
This role owns email and lifecycle marketing across three properties: Shadow, Darkroom, and our CEO's personal newsletter. Our marketing team publishes a high volume of content across LinkedIn, X, Instagram, YouTube, a podcast, and a creator program, and very little of it has an email path behind it. You build that path and then run it.
Shadow is the priority. It needs a direct funnel that takes someone from a creator post or a LinkedIn post into an email sequence and through to a signup, and that funnel does not exist today. Darkroom is second: prospect and client nurture by service line, plus the biweekly newsletter. Third is the CEO's newsletter, where the job is turning a large LinkedIn and X audience into an owned list.
This is a B2B lifecycle role and that is the part we care about most. The purchase is considered, the cycle runs over weeks, and more than one person is involved in the decision. You will report to the VP of Marketing and work alongside a designer, a video editor, and a Marketing Ops & Social Media Manager who handles publishing and deployment, plus an AI analytics layer that handles dashboards. Design and video are not your job. You own the strategy, the flows, and the copy, and you run webinars and demo follow-up end to end, briefing the designer and video editor for the assets you need. This is a fully remote role supporting a team in the EST time zone, and we are hiring for it in Brazil, Portugal, and Spain.
Please note: this is a talent pool as we are not actively hiring for this role right now. Strong fits will be contacted once the role is open.
WHAT YOU'LL DO
Shadow Lifecycle (priority)
- Build the direct funnel end to end: creator or LinkedIn post, to email capture, to nurture, to signup, instrumented so we know which content produces signups.
- Own onboarding, activation, and product education sequences for new Shadow signups.
- Run follow-up for demos, webinars, and launches, with the sequence built before the event rather than after it.
Darkroom and the CEO's Newsletter
- Build prospect and client nurture by service line, so a lead from a case study or an event lands in a sequence that matches what brought them in.
- Own the strategy behind the biweekly newsletter, working with the Marketing Ops Manager who deploys it.
- Turn the CEO's LinkedIn and X audience into an owned list: capture, welcome sequence, cadence, and a format that holds attention.
- Keep the sales team supplied with follow-up sequences they will actually use.
Lists, Copy, and Reporting
- Own segmentation, list hygiene, deliverability, and compliance across all three properties.
- Write your own copy. In this role the person who writes the email and the person who builds the flow are the same person.
- Report on what each flow produces in signups and pipeline, not only in opens and clicks.
- Document the flows so they live in a system the team can see and run.
WHAT WE'RE LOOKING FOR
- A real understanding of B2B. This is the most important thing on this list. The job is moving someone from a first touch to a signup or a sales conversation over weeks, with several people involved in the decision.
- Genuine experience building lifecycle or email programs yourself. Years matter less than whether you built the flows rather than briefing them to someone else.
- Platform-agnostic. We use Substack today and may use Mailchimp, Klaviyo, HubSpot, or beehiiv depending on the property. Knowing how lifecycle marketing works matters more than knowing one tool.
- Smart in a way that shows up in the work. You can look at a funnel, work out where people are dropping off, and write the email that fixes it.
- Strong writing. Our voice is direct and specific, and you should be able to write in it unsupervised.
- Able to work across three audiences in the same week: a software audience for Shadow, an agency buyer for Darkroom, and a personal brand audience for the newsletter.
- AI-native. Our team works alongside AI for analytics, reporting, and drafting, and you should be excited to build workflows with it.
- Comfortable owning the function from the ground up. Most of these flows do not exist yet.
BONUS POINTS
- Hands-on ESP experience: Klaviyo, HubSpot, beehiiv, Substack, Mailchimp.
- You have marketed a SaaS or software product to a business audience.
- Agency, ecommerce, or performance marketing background.
- You have built a newsletter or an owned audience of your own.
- Familiarity with Notion, our operating layer.
WORKING AT DARKROOM
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
Equal Opportunity Statement:
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.