高级保留专员，文案与内容
Senior Retention Specialist, Copy & Content
关于Darkroom
Darkroom是领先的下一代增长营销公司，正在打造明天的品牌。自2017年成立以来，我们致力于重新定义现代机构的可能，用一种注重速度、智能和可衡量影响的模式，取代传统广告巨头的惯性。
我们的核心是一家由Shadow驱动的人类服务公司，Shadow是一个通用的AI商务层，将高管级战略与专有的代理技术相结合。这种融合使我们的团队能够在客户旅程的每个阶段提升创意产出、运营效率和收入创造，从而实现超额回报。
我们的业绩不言自明：在电商市场、媒体网络、DTC生态系统和社会电商平台上，推动了数十亿美元的可归因收入。每一次合作都输入到我们的专有数据基础设施中，形成持续的反馈循环，加速增长，提高利润率，并在我们的客户组合中不断放大结果。
从一家精品设计工作室起步，我们已发展成为美国增长最快的私人公司之一（Inc. 5000），也是2020年代最有效的绩效媒体机构之一（Varos）。我们的创始人因在科技、营销和广告交汇处的推进而被福布斯30岁以下精英榜收录，巩固了Darkroom在媒体创新未来中的关键角色。
地点：仅限巴西、葡萄牙、西班牙、墨西哥、阿根廷和哥伦比亚的远程办公 - 支持东部时间区的团队。
关于该职位
我们正在寻找一位敏锐、高效、热衷品牌的留存专家，负责一个高增长消费科技客户的品牌声音。你将撰写该计划的邮件和短信内容，指导配套的创意，并在输出规模扩大时保持营销日历的推进。
你是在将一个计划变为现实，而不是维护它。列表初始接近20,000，并在大量收购投资后迅速增长，每月发送量达到40-60封邮件，而更深入的细分则使每封邮件背后版本数量倍增。你所撰写的大部分内容是自动化的——线索获取、欢迎系列、首次转化和激活流程——然后在此基础上进行忠诚度和重复购买的编程。该计划使用Braze、Salesforce Marketing Cloud、Iterable或Customer.io等企业工具运行。http://Customer.io
这是一个以文案为主导的职位。你将
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ABOUT DARKROOM
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.
Location: Fully remote from Brazil, Portugal, Spain, Mexico, Argentina and Colombia only - supporting a team in the EST time zone.
ABOUT THE ROLE
We are looking for a sharp, fast, brand-obsessed Retention Specialist to own the voice of a high-growth consumer technology client. You will write the email and SMS copy that carries the program, direct the creative that goes with it, and keep the marketing calendar moving as output scales.
You are writing a program into existence rather than maintaining one. The list starts near 20,000 and grows fast behind a significant acquisition investment, volume ramps to 40–60 emails a month, and deepening segmentation multiplies the number of versions behind every send. Most of what you write is automated — lead capture, welcome series, first-conversion and activation sequences — and then loyalty and repeat purchase programming on top of it. The program runs on enterprise tooling such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io http://Customer.io.
This is a copy-led role. You will write more than you manage, and the quality of your writing is the primary thing we are hiring for. The ability to hold a consistent voice across a lot of output is essential.
YOU SHOULD APPLY IF THIS SOUNDS LIKE YOU
You are a copywriter who happens to work in lifecycle marketing. You can explain a technical product simply, write a subject line that earns the open, and make a subscription upgrade feel like a good idea rather than a sales pitch.
- 3–5+ years of experience writing marketing copy, with meaningful time in email, SMS, or lifecycle marketing. A strong portfolio matters as much as the years.
- You write excellent short-form copy — subject lines, preheaders, body, CTAs, SMS — and you can show work where your copy moved a number.
- You can make consumer technology, software, or a digital subscription feel clear and desirable without jargon. Experience writing for a SaaS, app, or connected-device brand is a strong plus.
- You have written the funnel: lead capture and opt-in copy, welcome series, first-conversion and onboarding sequences, and subscription activation messaging.
- You have written loyalty, rewards, and win-back programming, and you understand that driving repeat purchase and long-term value is a core outcome of this role.
- You are comfortable working from a segmentation strategy, writing distinct copy for distinct audiences rather than one message for everyone.
- You can direct design. You write clear creative briefs, give specific and useful feedback on layout, hierarchy, and imagery, and you know when a design is not serving the copy.
- You are fluent in Figma — you review and approve designs there, leave actionable comments, and keep versions straight.
- You own a marketing calendar with confidence: you can hold a high-volume calendar, flag conflicts early, and keep a lot of moving pieces on schedule.
- You are detail-obsessed about proofing, links, personalization tokens, and brand consistency. Typos in a send genuinely bother you.
- You take feedback well and iterate quickly, and you are comfortable presenting and defending your creative choices to a client.
- Working knowledge of an enterprise ESP (Braze, Salesforce Marketing Cloud, Iterable, Customer.io http://Customer.io, or comparable) is a plus; you do not need to be the one building, but you should understand what is possible.
A DAY IN THE LIFE
- Write the email and SMS copy for campaigns, flows, and automations across your client's program, from lead capture through activation, loyalty, and repeat purchase.
- Develop and maintain the client's marketing calendar, sequencing campaigns against the strategy your Associate Director sets and flagging capacity risks before they become problems.
- Write creative briefs for the design team and give clear, specific direction on what each asset needs to do.
- Review and approve designs in Figma, leaving actionable feedback and shepherding assets to final.
- Own the brand voice and the copy guidelines for your client, keeping tone consistent as output scales and segmentation multiplies the number of versions.
- Partner with the CRM Specialist to make sure copy, segmentation logic, and dynamic content line up in the build.
- Proof every send before it goes out — copy, links, personalization, rendering.
- Review performance with your Associate Director and translate what you learn into your next round of copy tests.
WHAT IT'S LIKE TO WORK AT DARKROOM
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.