产品营销负责人
Product Marketing Lead
Anrok 是领先的税务自动化平台，使企业能够在全球范围内扩展而无需担心合规复杂性。
随着数字经济在过去十年增长了六倍，软件公司从不再担心销售税，到现在需要监控风险、计算税率并跨 20 多个美国州和许多国家提交税务申报。这给本应能与全球客户交易的公司造成了关键瓶颈。
Anrok 通过连接计费和支付系统，端到端自动化税务监控、计算和申报，消除了这种复杂性。我们的统一平台处理不断变化的城市、州和联邦层面的税务法规，让公司可以专注于增长，而不是合规。
我们的客户包括：
- 福布斯 Top 50 AI 公司中的 40%
- 福布斯 Top 100 云公司的 20%
- 像 Notion、Anthropic 和 Cursor 这样的顶级公司
我们正在为大大小小的公司实现合规的数字商业，获得来自 Spark Capital、Sequoia、Index 和 Khosla Ventures 等领先投资机构超过 1 亿美元的资金支持。
Anrok 正在招聘一名产品市场负责人，将我们的产品推向市场，并为销售团队提供获胜工具。你将负责一组功能和产品领域，从定位和发布到帮助销售人员讲述故事的赋能内容。
这个职位位于产品和销售的核心位置。你将与产品经理紧密合作，塑造我们要交付的内容以及如何呈现，同时与销售团队合作，将这些呈现转化为销售线索和成交收入。
在这一职位中，你将：
- 负责 Anrok 一组产品和功能的端到端上市策略，从定位和发布到采用和收入影响，跨产品、销售和营销团队协作。
- 制定并持续优化定位、信息传递和价值主张，使 Anrok 在商业、中型企业及企业客户群体中脱颖而出，让复杂的税务基础设施变得清晰、可信且难以忽视。
- 维护信息传递框架和定位文档，作为整个组织的单一真实来源，确保所有渠道、活动和客户接触点保持一致。
- 负责销售赋能的一部分：构建销售人员实际使用的资料（演示文稿、简介、对战卡、演示脚本、异议处理指南）以及让他们掌握的培训内容，所有内容都基于买家真实的评估方式，使销售人员能够有效应对异议。
查看英文原文
Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.
As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.
Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.
Our customers include:
- 40% of Forbes Top 50 AI companies
- 20% of Forbes Top 100 Cloud companies
- Top companies like Notion, Anthropic, and Cursor
We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Spark Capital, Sequoia, Index, and Khosla Ventures.
Anrok is hiring a Product Marketing Lead to bring our products to market and arm our sales team to win. You will own a set of features and product areas end to end, from positioning and launch to the enablement that helps sellers tell the story.
This role sits at the center of product and sales. You will work shoulder to shoulder with product managers to shape what we ship and how we frame it, and with sales to turn that framing into pipeline and closed revenue.
IN THIS ROLE, YOU WILL
- Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact, working across product, sales, and marketing.
- Develop and evolve the positioning, messaging, and value propositions that set Anrok apart, making complex tax infrastructure clear, credible, and hard to ignore for buyer personas across the commercial, mid-market, and enterprise segments.
- Maintain the messaging frameworks and positioning documents that serve as the single source of truth, so the whole organization stays consistent across every channel, campaign, and customer touchpoint.
- Own a segment of sales enablement: build the assets sellers actually use (decks, one-pagers, battle cards, demo scripts, objection-handling guides) and the training that makes them stick, all grounded in how buyers really evaluate, so sellers handle objections, beat competitors, and move deals.
- Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel.
- Serve as the internal voice of the market, translating customer feedback, competitive analysis, and market trends into clear recommendations, and partnering with product managers to shape roadmap priorities.
- Define and track the metrics that prove product marketing's impact, including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value, and use them to guide strategy.
WHAT EXCITES US
- 6-10 years of product marketing experience ideally in SaaS, fintech, or infrastructure with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments
- Expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories
- Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size
- Project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding
- Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft
- Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes
- Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact
- Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process
WHAT WE OFFER
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home internet reimbursement stipend.
- Wellness reimbursement program.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.