付费营销经理
Paid Marketing Manager
Anrok 是领先的税务自动化平台，帮助企业在全球范围内拓展业务，而无需面对复杂的合规问题。
随着数字经济在过去十年增长了六倍，软件企业从不再担心销售税，到现在需要监控风险、计算税率并跨 50 多个美国司法管辖区和许多国家提交税务申报。这给本应能够与全球客户交易的公司造成了关键瓶颈。
Anrok 通过连接计费和支付系统，端到端自动化税务监控、计算和申报，从而消除这种复杂性。我们的统一平台处理不断变化的城市、州和联邦层面的税务法规，让企业专注于增长，而不是合规。
我们的客户包括：
- 40% 的福布斯 Top 50 AI 公司
- 20% 的福布斯 Top 100 云公司
- 像 Notion、Anthropic 和 Cursor 这样的顶级公司
我们正在为大小公司实现合规的数字商务，获得来自 Sequoia、Index、Spark Capital 和 Khosla Ventures 等领先投资机构超过 1 亿美元的支持。
我们正在寻找一位付费营销经理，负责付费获取作为业务的核心增长杠杆。你将全程管理我们在 Google、LinkedIn、Meta 和 TikTok 上的付费搜索和付费社交项目。这是一个需要亲力亲为的角色，有关键支持团队。你将管理我们的付费广告代理，提供专门的活动管理、分析和创意支持。
在该职位中，你将：
- 全程负责付费搜索，包括代理管理、账户结构、关键词策略、竞价、广告文案和落地页测试。
- 以 LinkedIn 为核心渠道，负责付费社交，构建并优化 LinkedIn、Meta 和 TikTok 上的活动。
- 管理各渠道的付费媒体预算和节奏，根据 CAC 和线索贡献进行每周分配决策。
- 在创意、文案、受众和竞价方面保持一致的测试频率，并为每个测试设定明确的假设。
- 与营销运营、生命周期、销售和分析团队合作，将广告支出与线索和成交收入联系起来。
- 负责付费营销表现的报告，向管理层清晰展示哪些有效，下一步该做什么。
- 负责付费品牌投入。这包括行业出版物、播客和户外广告。
- 建立系统和流程，使付费营销随着预算增长而可扩展。
让我们兴奋的是：
- 4-6 年以上 B2B SaaS 营销经验，具有
查看英文原文
Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.
As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 50+ US jurisdictions and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.
Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.
Our customers include:
- 40% of Forbes Top 50 AI companies
- 20% of Forbes Top 100 Cloud companies
- Top companies like Notion, Anthropic, and Cursor
We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, Spark Capital, and Khosla Ventures.
We are looking for a Paid Marketing Manager to own paid acquisition as a core growth lever for the business. You'll run our paid search and paid social programs end to end across Google, LinkedIn, Meta, and TikTok. This is a hands-on role with key support in place. You will manage our paid agency with dedicated campaign management, analytics, and creative support.
IN THIS ROLE, YOU WILL
- Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests.
- Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok.
- Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution.
- Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test.
- Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue.
- Own reporting on paid performance, giving leadership a clear read on what's working and what to do next.
- Own paid brand investments. This includes industry publications, podcasts, and out-of-home.
- Build the systems and processes that let paid marketing scale as budget grows.
WHAT EXCITES US
- 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
- Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies.
- Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences.
- Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
- Strong analytical rigor—fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data.
- Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization.
- Experience managing paid marketing agencies
- Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus.
- Experience scaling a paid acquisition program at a high-growth startup is a plus.
WHAT WE OFFER
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home internet reimbursement stipend.
- Wellness reimbursement program.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs—San Francisco, New York City, and Salt Lake City—where we collaborate in-person 3 days per week.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.