高级专员-产品与渠道营销（远程）
Senior Associate- Product & Channel Marketing (Remote)
我们的工作影响数百万人的生活，你可以成为其中一员。我们帮助客户抵御生活中的不确定性。无论你在公司哪个部门工作，你都将帮助客户在最需要的时候获得保障和安心。
职位目的
高级产品经理与渠道营销专员在制定和监控与业务部门目标一致的营销策略和市场进入计划中发挥关键作用。作为指定业务利益相关者的战略营销合作伙伴，利用数据驱动、客户管理的方法，出色组织能力以及对客户导向营销策略的热情。与销售、产品和营销共享服务团队合作，该职位将定义目标受众，制定并阐述产品价值主张，并建立信息策略以支持产品销售、品牌认知和业务增长。
#LI-VD1
IND123
员工福利：
我们旨在通过广泛的福利计划保护员工及其家庭的健康。除了提供全面的医疗、牙科和视力保险外，我们还通过心理健康福利和员工援助计划支持情绪健康。工作与生活的平衡很重要，Protective 提供多种带薪休假福利（例如带薪假期、带薪育儿假、短期残疾和文化纪念日）。员工的财务健康与身体和情绪健康同样重要。一些财务健康福利包括医疗账户的贡献、养老金计划和带有公司匹配的 401(k) 计划。所有员工都被鼓励通过参与 ProHealth Rewards——Protective 的平台，在改善健康的同时赚取现金奖励，以保护整体健康。
某些福利的资格可能根据职位不同而有所差异，具体以公司福利计划条款为准。
残疾人申请者便利措施：
如果您因残疾需要在申请和招聘过程中获得便利，请发送邮件至 eric.hess@protective.com。此信息将被保密，并仅用于确定适合申请和招聘过程的便利措施。
请注意，上述邮箱仅适用于有残疾的申请人请求便利措施。一般性的就业问题请不要通过此途径发送。
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The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Role Purpose
The Senior Associate, Product and Channel Marketing plays a key role in developing and monitoring marketing strategies and go-to-market plans that align with Line of Business goals. Serves as a strategic marketing partner to assigned business stakeholders, utilizing a data-driven, account management approach, excellent organizational skills, and a passion for delivering customer-centric marketing strategy. Partnering with Sales, Product and Marketing shared service teams, this role will define target audiences, develop and articulate offering value propositions, and establish messaging strategies to support product sales, brand awareness, and business growth.
#LI-VD1
IND123
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
Key Responsibilities
Strategic Marketing Planning:
• Collaborate with the Line-of-Business (LOB) team to define business objectives, customer segments, and product offerings.
• Develop marketing plans that support sales and growth goals, leveraging market insights, competitor analysis, and customer behavior trends.
• Play key role in developing strategic briefs to guide marketing plans and go-to-market strategy.
• Engage research, stakeholders, and LOB teams to develop strategic messaging platforms to guide development of campaigns, content, and creative design.
Plan Monitoring:
• Ensure all campaigns are aligned with marketing plans, LOB objectives, and messaging platforms.
• Review and communicate campaign performance, identifying improvement and optimization opportunities.
• Works within project management system to track progress of marketing projects and serves as the subject matter expert for all channel marketing projects.
• Monitor LOB budgets ensuring alignment with annual plans and GTM activities.
Stakeholder Collaboration:
• Act as a liaison between the LOB team, marketing teams, and external partners to ensure alignment on goals and deliverables.
• Support internal communication efforts to keep stakeholders informed about marketing initiatives and results.
KNOWLEDGE, SKILLS, ATTRIBUTES
Industry Expertise:
• Solid understanding of the Insurance and Retirement lines of business and their market environments.
• Familiarity with customer demographics, behavior, and key competitors.
Marketing Concepts:
• Proficiency in marketing strategy development, campaign planning, and execution.
• Knowledge of customer lifecycle marketing, segmentation, and targeting.
• Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing.
• Expertise in leveraging paid, earned, and owned media for brand growth.
Data, Analytics, and Legal Standards:
• Strong understanding of metrics, including ROI, CAC, LTV, and engagement rates.
• Knowledge of A/B testing, audience segmentation, and personalization techniques.
• Awareness of data privacy regulations (e.g., GDPR, CCPA) and marketing compliance rules.
• Familiarity with ad and content guidelines for different platforms.
Strategic Planning:
• Ability to contribute to long-term marketing strategies that align with business objectives.
• Skills in prioritizing projects to achieve maximum impact within budget constraints.
Project Management:
• Expertise in managing cross-functional campaigns with multiple deliverables and deadlines.
• Strong organizational skills to oversee project timelines, budgets, and resources.
• Excellent written and verbal communication skills for creating compelling content and presentations.
• Ability to adapt messaging for different channels and audiences.
Collaboration and Analytical Thinking:
• Demonstrated ability to influence stakeholders, build alignment, and gain support for marketing strategies and priorities across Lines of Business and cross-functional teams.
• Experience mentoring junior associates or collaborating with teams across functions.
• Strong interpersonal skills to manage relationships with internal stakeholders and external partners.
Qualifications & Experience
• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment.
• Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives.
• Financial services, insurance, retirement, or other regulated industry experience preferred.
• Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions.
• Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority.
• Experience using marketing analytics and performance metrics to measure results and optimize outcomes.
• Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans.
• Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment.
• Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite.
• Excellent verbal, written, presentation, and interpersonal communication skills.