远程SEO策略师- 南非
Remote SEO Strategist - South Africa
Brafton 是全球领先的的内容营销公司，总部位于波士顿、伦敦、多伦多和悉尼。我们致力于不断提升人们对于“营销内容”的认知标准。我们为客户提供以结果为导向的策略和内容，以提升搜索引擎优化（SEO）、社交媒体互动和潜在客户数量。我们的团队持续在各种新媒体形式上积累专业知识，包括视频、博客、信息图表和网页设计。
这是一个远程的全职合同职位，面向南非任何地区的候选人。
Brafton 正在寻找一名 SEO 策略师加入我们的咨询团队。
理想的候选人具备以往的机构经验，对数字营销充满热情，拥有出色的问题解决能力，极其注重细节，并且对不断变化的搜索环境充满好奇心。
SEO 永远在变化——比成为当前专家更重要的是成为一名终身学习者。合适的人选应该是一个非常好奇的人，既能够自学，也能够从他人身上学习。
这是一个面向客户的职位，需要与众多内部利益相关者进行沟通，并持续产出富有思考的工作成果。为了成功，SEO 策略师必须具备良好的人际交往能力（沟通、解决问题、建立关系），同时具备极强的分析能力和技术背景，还必须是一位非常出色的写作者。该人员需要将复杂的搜索概念和技术内容变得易于理解并引人入胜。
职责与任务：
• 制定具有竞争力和说服力的审计报告、提案和报告
• 精通使用我们的软件工具（如 MarketMuse、SEMrush 和 Hrefs）
• 评估客户网站的健康状况
• 列出错误和机会
• 执行与网站优化或其他特定于技术 SEO 的任务相关的计划范围。
• 为包括但不限于以下项目开展特定于 SEO 的研究或优化工作：用户体验/网站重新设计；大规模有机 SEO 工作（包括但不限于关键词研究）；以及以反向链接为重点的项目。
• 充分利用对 Google Analytics 的深入理解
• 制定并执行策略，以提高品牌在 Google AI 概览（AIO）和生成式搜索引擎中的可见性。
• 优化网站架构和内容，使其易于被 LLM 爬虫解析，重点在于语义密度和清晰的实体关系。
• AI 性能追踪：利用新兴工具和方法来监控品牌提及和 ci
查看英文原文
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time contract position and is open to candidates anywhere in South Africa.
Brafton is looking for an SEO strategist to join our consulting team.
The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape.
SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.
This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.
Responsibilities & Tasks:
• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to
• Assess the health of our clients' websites
• Itemize errors and opportunities
• Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
• Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects.
• Leverage a strong understanding of Google Analytics
• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications:
• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
• Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
• Strong understanding of cross-channel marketing principles
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
• Strong project management and organization skills, ability to prioritize and manage multiple projects
• Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
• Understand recent developments in SEO
• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
• Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance
• Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
• The ability to meet scheduled and proposed deadlines.
• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
• Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Contractors must provide their own industry hardware and a stable internet connection.