产品营销顾问
Product Marketing Consultant
关于 Right Side Up
请注意，此职位是为了突出加入 Right Side Up 的人才集体，而不是代表内部全职岗位或与客户当前的职位机会。
Right Side Up 是一个由优质营销人才组成的集体——拥有全部的营销实力，没有传统机构的冗余。我们被最受尊敬的早期创业公司、增长最快的科技公司以及知名财富 500 强团队所信赖，专注于一件事：增长。我们有超过 250 家客户，包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash、Robinhood 等。
关于该职位
我们正在寻找自由职业的产品营销顾问加入我们的人才集体，为一系列高增长客户提供建议。该职位适合那些在产品、营销和销售交汇点上茁壮成长的营销人员——为定位带来清晰度，推动上市策略，并帮助团队成功推出和扩展产品。
项目根据客户需求而变化，可能包括早期产品发布、优化成熟产品的信息，或建立持续增长的可扩展系统。合同工作通常每周为 10-40 小时。
职责
- 制定并优化产品定位、信息传递和价值主张
- 领导或支持新产品的上市（GTM）策略和执行
- 与产品、增长和销售团队合作，对齐策略和优先事项
- 创建具有吸引力的营销素材，如落地页、销售演示文稿、简介文档和案例研究
- 构建并执行销售赋能材料以支持营收团队
- 规划和支持网络研讨会、产品发布和其他需求生成活动
- 进行市场、客户和竞争研究以指导策略
- 识别提升转化率、采用率和整体产品市场契合度的机会
要求
- 在 B2B、B2C 或两者都有扎实的产品营销基础
- 有负责或参与 GTM 策略和执行的经验
- 能够将复杂的产品概念转化为清晰且有说服力的信息
- 擅长与产品、销售和营销相关方跨职能协作
- 有至少一个领域的经验，如销售赋能、生命周期营销、网络研讨会/活动或内容策略
- 分析型思维，能够用洞察力来指导决策
- 适应性强，能够在不同环境中工作
查看英文原文
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.
About the Role
We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.
Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.
Responsibilities
- Develop and refine product positioning, messaging, and value propositions
- Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
- Partner with product, growth, and sales teams to align on strategy and priorities
- Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
- Build and execute sales enablement materials to support revenue teams
- Plan and support webinars, product launches, and other demand generation initiatives
- Conduct market, customer, and competitive research to inform strategy
- Identify opportunities to improve conversion, adoption, and overall product-market fit
Requirements
- Strong foundation in product marketing across B2B, B2C, or both
- Experience owning or contributing to GTM strategy and execution
- Ability to translate complex product concepts into clear, compelling messaging
- Comfort working cross-functionally with product, sales, and marketing stakeholders
- Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
- Analytical mindset with the ability to use insights to inform decisions
- Adaptability and comfort working across different industries, products, and team structures
- Strong communication and storytelling skills
Nice to Have
- Experience working with early-stage startups or high-growth tech companies
- Familiarity with PLG (product-led growth) or sales-led motions
- Experience supporting both strategic planning and hands-on execution
Originally posted on Himalayas