营销运营与数字平台副总裁
VP, Marketing Operations & Digital Platform
**职位描述：**
营销发展迅速——需要一位能够跟上节奏的运营者。作为市场营销运营与数字平台副总裁，你将负责每一个营销计划背后的基础设施：技术、自动化、数据和项目管理，这些将战略转化为执行。你将负责我们的GTM系统、营销技术栈以及pluralsight.com本身——紧密与首席营销官、首席执行官、首席财务官以及销售、产品、IT和数据部门的领导者合作，使营销更快、更精准、更具问责性。
**你将致力于成为怎样的人：**
- 一名系统思考者：你能看到战略、技术和成果之间的联系，并构建使这些联系可靠的基础设施。
- 在复杂环境中保持稳定：面对优先级冲突、高管期望和模糊的问题——你在最关键的时候带来清晰和冷静的决策。
- 一位值得信赖的运营者：首席执行官和首席财务官会向你提出关于投资和风险的难题。你用数据支持的直率回答来应对。
- 一名团队建设者：你培养高级领导者，强化组织，并知道何时在内部建立能力，何时引入合作伙伴。
**你将负责的工作：**
- 规划：主导年度和季度营销规划——优先事项、资源、运营节奏，确保所有人保持一致并持续前进。
- 运营：负责线索评分、归因、活动跟踪，以及推动我们GTM引擎的Marketo-Salesforce集成。
- 构建：制定营销技术路线图，领导营销自动化——Marketo、Iterable、送达率和平台健康度——同时评估人工智能和自动化如何创造真正的杠杆效应。
- 成长：全面负责pluralsight.com：B2B和B2C旅程、转化优化、SEO/AEO/GEO策略以及平台性能。
- 实现：领导营销项目管理，重建我们的Asana基础设施，并对跨职能项目的结果负责。
- 投资：负责数字平台、营销技术及营销运营预算——供应商策略、谈判以及你向首席营销官和首席财务官展示的ROI故事。
**你带来的经验：**
- 15年以上在营销运营、数字平台、营销技术、营收运营或项目管理方面的经验——在B2B SaaS或复杂技术环境中具备真正的深度。
- 有构建或转型营销运营职能的记录，而不仅仅是运行一个职能。
- 熟悉漏斗架构、归因、活动跟踪、CRM集成和营销。
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**Job Description:**
Marketing moves fast — and it needs an operator who can keep pace with it. As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself — partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable.
**Who You're Committed to Being:**
- A systems thinker: You see the connections between strategy, technology, and outcomes — and you build the infrastructure that makes those connections reliable.
- A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems — you bring clarity and calm decision-making when it matters most.
- A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data.
- A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.
**What You'll Do:**
- Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.
- Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine.
- Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage.
- Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
- Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.
- Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.
**Experience You'll Bring:**
- 15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management — with real depth in a B2B SaaS or complex tech environment.
- A track record of building or transforming a Marketing Operations function, not just running one.
- Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance.
- Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale.
- Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership.
- A history of leading blended teams — employees, agencies, contractors, and technology partners — through real change.
**Requirements:**
- 15+ years in Marketing Ops, digital platforms, martech, or program management
- Experience leading leaders and multidisciplinary teams
- Ownership of technology and operations budgets, vendor strategy, and contracts
- Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
- Bachelor's degree or equivalent experience
- This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.
**Nice to Have:**
- Experience across both B2B enterprise and B2C / self-service models
- Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana
- SEO, AEO, and GEO strategy development
- Ecommerce, checkout, trials, or product-led growth experience
- Led a major GTM systems or digital platform transformation
**Why you’ll love working here:**
- We work in a blended environment that supports collaboration, flexibility, and connection across teams.
- We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.
- We foster a culture of inclusion and belonging, where everyone can contribute and thrive.
- We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.
- Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.
_**About us:**_
_Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster._
_This role is primarily performed in an office or home office setting and involves standard computer-based work._
_**Bring yourself.** Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws._
_If you need an accommodation to apply, interview, or perform essential job functions, please visit the [bottom of our website](https://www.pluralsight.com/careers) to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our [DEIB Report](https://www.pluralsight.com/about/diversity-and-belonging)._
_The annual US base salary range for this role is $227,000-$270,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply._
_Applications must be submitted within 90 days after the initial posting date to be considered._
_Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page._