产品市场经理
Product Marketing Manager
**职位描述：**
我们正在寻找一位具有战略眼光且注重执行的产品营销经理，能够在战略与执行的交汇点上茁壮成长。你将塑造市场对 Pluralsight 产品的体验：定义产品定位，负责端到端的上市推广，打造推动采用率和收入增长的叙事。这是一个快节奏、高度协作的角色，你将在设定定位策略和撰写销售文案之间灵活切换，与产品、销售、市场和客户成功团队紧密合作，推动实际的业务成果。
**你将致力于成为怎样的人：**
- 你作为一位真正高影响力的合作伙伴，能够有效跨团队协作，与各级同事合作，为每件事带来批判性思维和责任感
- 你有行动导向，能在模糊环境中茁壮成长；你主动制定计划而非等待计划
- 你积极主动、清晰地沟通，避免使用术语，以客户价值和引人入胜的叙述为主导
- 你是一位优秀的写作者，能够清晰而有说服力地解释复杂概念
- 你是团队至上的：你以“我们”的心态工作，假设积极意图，并在决策后全力以赴，使团队共同前进
- 你将深入的客户和竞争洞察带入工作中，基于数据、研究和赢/输分析来支撑你的工作
**你将负责：**
- **负责产品和解决方案发布的端到端上市策略和执行**，与产品、销售、市场和客户成功团队紧密合作，确保成功的采用和渠道影响。衡量结果并持续迭代以推动改进。
- **为关键受众和产品提供差异化定位、信息和价值主张**，将复杂的工程技术能力转化为清晰、有说服力的叙事，引起企业和技术买家的共鸣。确保在每个客户接触点（从销售对话到网站和活动内容）的信息一致性和影响力。
- **制定支持扩展、升级和保留策略的信息**，将我们的市场影响扩展到新客户的获取之外。与产品团队战略性合作，捕捉市场和客户洞察，以指导信息和路线图决策。参与定价和包装分析，确保我们的捆绑解决方案能实现最大的市场影响。
- **创建并维护全面的销售赋能材料**
查看英文原文
**Job Description:**
We're looking for a strategic and hands-on Product Marketing Manager who thrives at the intersection of strategy and execution. You'll shape how the market experiences Pluralsight's products: defining positioning, owning end-to-end go-to-market launches, and building the narratives that drive adoption and revenue. This is a fast-paced, highly collaborative role where you'll move fluidly between setting positioning strategy and writing sales copy, partnering closely with Product, Sales, Marketing, and Customer Success to drive real business outcomes.
**Who you’re committed to being:**
- You operate as a true high-impact partner, collaborating effectively across teams and collaborators at all levels, bringing critical thinking and accountability to everything you do
- You have a bias for action and thrive in ambiguity; you build the plan rather than waiting for one
- You communicate proactively and clearly, avoiding jargon and leading with customer value and compelling narratives
- You are an exceptional writer who can explain complex ideas with clarity and persuasion
- You are team-first: you work with a "we" mentality, assume positive intent, and commit fully once decisions are made so the team moves forward together
- You bring deep customer and competitive insight to your work, grounded in data, research, and win/loss analysis
**What you’ll do:**
- **Own end-to-end go-to-market strategy and execution** for product and solution launches, partnering closely with Product, Sales, Marketing, and Customer Success teams to ensure successful adoption and pipeline impact. Measure results and iterate to drive continuous improvement.
- **Develop differentiated positioning, messaging, and value propositions** for key audiences and product offerings, translating complex technical capabilities into clear, compelling narratives that resonate with enterprise and technical buyers. Ensure messaging consistency and impact across every customer touchpoint, from sales conversations to web and campaign content.
- **Develop messaging that supports expansion, upsell, and retention strategies**, extending our market impact beyond net-new acquisition. Partner strategically with Product to capture market and customer insights that inform messaging and roadmap decisions. Contribute to pricing and packaging analysis to ensure our bundled solutions are positioned for maximum market impact.
- **Create and maintain comprehensive sales enablement materials** such as pitch decks, battlecards, and product collateral, and lead training sessions so Sales and Customer Success teams can expertly articulate product value and close deals effectively.
- **Gather and synthesize market and competitive intelligence**, maintaining a continuous view of the competitive landscape, buyer behavior, and win/loss analysis to sharpen positioning and sales strategy. Support analyst relations by contributing to briefings and positioning for firms such as Gartner, Forrester, and IDC.
**Experience you’ll bring:**
- Proven B2B enterprise product marketing experience, working cross-functionally with Product, Sales, Marketing, and Customer Success
- Experience leading product launches, go-to-market efforts, and sales enablement with a track record of driving growth, adoption, and measurable business results in a fast-moving environment
- Organized and diligent with strong execution skills alongside strategic thinking
- Ability to build consensus and influence without authority, and to confidently present recommendations to senior executives
- Comfort operating in a fast-paced, growth-stage SaaS environment
- Experience in learning platforms, developer tools, or other technical products
- Familiarity with SaaS business models or product-led growth
- Experience supporting analyst relations or briefings with firms such as Gartner, Forrester, or IDC
**Requirements:**
- Minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree
- Open to travel up to 25% of the time
**Why you’ll love working here:**
- We work in a blended environment that supports collaboration, flexibility, and connection across teams.
- We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.
- We foster a culture of inclusion and belonging, where everyone can contribute and thrive.
- We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.
- Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.
**About us:**
Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.
_**Physical Requirements:**_
_This role is primarily performed in an office or home office setting and involves standard computer-based work._
_**EEOC & Accommodations Statement:**_
_**Bring yourself.** Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws._
_If you need an accommodation to apply, interview, or perform essential job functions, please visit the [bottom of our website](https://www.pluralsight.com/careers) to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our [DEIB Report](https://www.pluralsight.com/about/diversity-and-belonging)._
_**Pay Transparency:**_
_The annual US base salary range for this role is $91,200 - $120,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered._
_**Recruiting Scam Notice:**_
_Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page._
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