文案编辑,信用卡
Copywriter, Credit Card
职责
为邮件、社交媒体、付费广告、网站和其他数字渠道的推广活动撰写原创且吸引人的文案。
制定清晰传达信用卡权益、奖励、费用、条款和限制的产品信息。
创建面向客户的教育性、账户管理和生命周期沟通内容,支持客户在整个产品使用过程中。
根据特定受众、平台、活动目标和客户旅程阶段,制作短篇和长篇文案。
与设计师和产品相关方合作,确保信息和创意方向有效结合。
在客户接触点保持一致且可识别的品牌语气,同时根据渠道适当调整信息。
确保营销和客户沟通符合相关的金融法规和合规要求。
与法务和合规团队合作,识别监管事项,并在内容发布前处理必要的披露。
在具有说服力的营销语言与准确呈现利率、费用、条款、条件和产品限制之间取得平衡。
高效专业地整合来自市场、产品、法务和其他相关方的反馈。
同时管理多个项目和推广时间表,同时满足质量和截止日期标准。
要求
5年以上在信用卡、金融服务、金融科技或相关受监管行业的专业文案写作经验。
在邮件、付费媒体、社交媒体、网页和其他数字渠道上创作有效文案的能力。
对信用卡产品、权益、奖励计划、费用和消费者决策有深入了解。
出色的编辑能力,包括语法、清晰度、语气、结构、校对和品牌一致性。
了解金融广告合规性和监管考虑因素。
能够将复杂的金融产品和要求转化为易于理解的客户友好型信息。
拥有展示相关信用卡或金融服务文案写作经验的优秀作品集。
出色的协作和沟通能力,能够建设性地回应跨职能相关方的反馈。
能够在快节奏的环境中独立工作,并在重叠的活动和紧迫的截止日期下管理多个项目。
有奖励计划相关经验
查看英文原文
Accountabilities
Write original, engaging copy for promotional campaigns across email, social media, paid advertising, websites, and other digital channels.
Develop product messaging that clearly communicates credit card benefits, rewards, fees, terms, and limitations.
Create customer-facing educational, account management, and lifecycle communications that support customers throughout their relationship with the product.
Produce both short-form and long-form copy tailored to specific audiences, platforms, campaign objectives, and stages of the customer journey.
Collaborate with designers and product stakeholders to ensure messaging and creative direction work together effectively.
Maintain a consistent, recognizable brand voice across customer touchpoints while adapting messaging appropriately by channel.
Ensure marketing and customer communications meet applicable financial regulations and compliance requirements.
Partner with Legal and Compliance teams to identify regulatory considerations and address required disclosures before content launches.
Balance persuasive marketing language with accurate presentation of rates, fees, terms, conditions, and product limitations.
Incorporate feedback from Marketing, Product, Legal, and other stakeholders efficiently and professionally.
Manage several concurrent projects and promotional timelines while meeting quality standards and deadlines.
Requirements
5+ years of professional copywriting experience specifically within credit cards, financial services, fintech, or a closely related regulated industry.
Demonstrated ability to create effective copy across email, paid media, social media, web, and other digital channels.
Strong knowledge of credit card products, benefits, rewards programs, fees, and consumer decision-making.
Excellent editorial skills, including grammar, clarity, tone, structure, proofreading, and brand consistency.
Working knowledge of financial advertising compliance and regulatory considerations.
Ability to translate complex financial products and requirements into accessible, customer-friendly messaging.
Strong portfolio demonstrating relevant credit card or financial services copywriting experience.
Excellent collaboration and communication skills, with the ability to respond constructively to feedback from cross-functional stakeholders.
Ability to work independently and manage multiple projects in a fast-paced environment with overlapping campaigns and tight deadlines.
Experience with rewards-program messaging, benefits positioning, fintech or direct-to-consumer credit card brands, AI-assisted copywriting, SEO, or content optimization is a plus.
Benefits
Part-time, ongoing contract engagement of approximately 10–15 hours per week.
Remote work arrangement.
Opportunity to contribute to high-impact credit card marketing and customer communications.
Collaboration with Marketing, Creative, Product, Legal, and Compliance professionals.
Exposure to a regulated financial services environment and consumer-focused digital marketing.
Additional employee benefits offered by the broader organization may include paid time off, medical, dental, and vision coverage, a 401(k) with company match, company-paid life insurance, and short- and long-term disability coverage, where applicable.
Access to mental health and wellness resources.
Company-supported volunteer time and community engagement opportunities.
Legal coverage and other supplemental benefit options, where eligible.
A values-driven environment with opportunities for professional growth and development.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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