高级直编编辑与广告设计师
Senior Direct Editor & Ad Designer
创建能停止滑动并带来效果的广告
你是一位资深视频剪辑师,明白优秀的广告不仅仅是让内容看起来好看吗?
你知道如何打造强有力的开头、保持观众留存,并将原始素材转化为能带来转化的创意吗?
我们正在寻找一位具有直接响应营销、DTC和效果营销经验的高级视频剪辑师兼广告设计师。
这不是一份传统的视频剪辑工作。你将负责创作、分析并持续优化高表现力的广告创意。你无需花费时间在重复性的行政任务上,而是可以自由专注于创意制作、测试、研究和表现。
你将做的事情
创作高表现力的广告
- 为Meta和其他付费社交平台制作大量视频和静态广告。
- 将UGC、原始素材、产品B-roll、AI生成的素材和创意简报转化为引人入胜的广告。
- 开发多种创意变体,测试不同的开头、角度、信息、视觉效果和格式。
- 创作符合平台风格但保持高质量制作标准的广告。
打造强有力的开头和留存
广告的前几秒至关重要。你将创作吸引注意力的开头,以阻止用户滑动并保持观众参与。
你的工作包括:
- 强有力的视觉和音频开头
- 模式中断
- 快速、适合信息流的节奏
- 突然切入和动态剪辑
- 战略性B-roll
- 以留存为目标的转场
- 维持注意力的视觉和音频技巧
视觉与声音设计
你将运用你的剪辑和动态设计技能来提升每项创意的表现力。
职责包括:
- 动态字幕和标题
- 动态图形
- VFX和合成
- 动态跟踪
- 遮罩和键控
- 产品抠图和屏幕替换
- 战略性视觉特效
- 音效、音乐、上升音效、冲击音效和转场音效
- AI生成的语音和音频
每个创意决策都应服务于一个目的:吸引注意、保持留存或促成转化。
像效果营销人员一样思考
这个职位需要的不仅仅是强大的剪辑技能。你应该能够使用效果数据来理解创意成功或失败的原因。
你将分析以下指标:
- 开头率
- 留存率
- 外链点击率
- 成本每获取(CPA)
- 留存率
- 转化表现
当广告表现不佳时,你应该能够分析原因并进行优化。
查看英文原文
Create Ads That Stop the Scroll and Drive Results
Are you a senior video editor who understands that great advertising is about more than making content look good?
Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions?
We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.
This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.
What You'll Do
Create High-Performing Ads
- Produce high-volume video and static ads for Meta and other paid social platforms.
- Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.
- Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.
- Create ads that feel native to the platform while maintaining a high standard of production quality.
Build Strong Hooks and Retention
The first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.
Your work will include:
- Strong visual and audio hooks
- Pattern interrupts
- Fast, feed-native pacing
- Punch-ins and dynamic cuts
- Strategic B-roll
- Retention-focused transitions
- Visual and audio techniques that maintain attention
Visual and Sound Design
You will use your editing and motion design skills to strengthen the performance of every creative.
Responsibilities include:
- Dynamic typography and captions
- Motion graphics
- VFX and compositing
- Motion tracking
- Masking and keying
- Product cutouts and screen replacements
- Strategic visual effects
- Sound effects, music, risers, impacts, and transitions
- AI-generated voiceovers and audio
Every creative decision should serve a purpose: attention, retention, or conversion.
Think Like a Performance Marketer
This role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.
You will analyse metrics such as:
- Hook Rate
- Hold Rate
- Outbound CTR
- CPA
- Retention
- Conversion performance
When an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.
For example:
- Is the hook too weak?
- Is the pacing too slow?
- Is the message unclear?
- Is the visual failing to capture attention?
- Is the CTA getting lost?
You will use these insights to create stronger iterations and improve performance.
Creative Research and Competitive Analysis
You will regularly research successful advertising creative across:
- Meta Ad Library
- TikTok Creative Center
- YouTube Shorts
- Competitor advertising
- Emerging creative formats and trends
You should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.
AI-Powered Creative
AI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.
Experience with AI tools for the following is highly valued:
- Video generation
- Image generation
- Voiceovers
- Audio
- Creative research
- Asset creation
- Creative testing
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
NO TRACKER. NO PROBLEM
What We're Looking For
Experience
- 5–10+ years of professional video editing or creative experience.
- Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing.
- Agency or DTC experience is highly preferred.
Direct-Response Expertise
You understand:
- Consumer psychology
- Hooks and pattern interrupts
- Retention
- Creative angles
- Calls to action
- Conversion-focused storytelling
More importantly, you understand why an advertisement works, not simply how to make it look good.
Technical Skills
- Expert-level Adobe Premiere Pro
- Expert-level Adobe After Effects
- Strong proficiency in CapCut Desktop
- Experience with AI video, image, audio, and voice-generation tools
- Comfortable working with creative analytics and performance data
Work Style
We are looking for someone who is:
- Fast and efficient
- Creative and highly detail-oriented
- Data-driven
- Comfortable working independently
- Proactive in identifying opportunities
- Able to manage a high volume of creative production
- Focused on performance as well as visual quality
Portfolio Required
A strong portfolio demonstrating Direct Response and DTC advertising experience is required.
Your portfolio should include examples of:
- Direct-response video ads
- Static advertisements
- UGC-based creative
- AI-integrated creative
- Strong hooks
- Motion graphics and VFX
- Dynamic typography and captions
- Transitions and pacing
- Sound design and SFX
- Creative iterations and testing
Please note: Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.
The Opportunity
This is an opportunity for a senior creative who wants to do more than simply edit videos.
You will have the opportunity to research, create, analyse, test, and improve advertising creative based on real performance data.
If you are a senior editor who understands both creative production and performance marketing, and you want your work to be measured by results, we want to hear from you.
Apply with your portfolio and showcase your best Direct Response work.