产品营销副总裁
Vice President, Product Marketing
### 概述
Seismic 是市场进入表现公司，帮助组织将战略转化为收入。在与 Highspot 合并后，我们整合了两个行业领先的平台，并在赋能、内容、AI、买家参与、学习、辅导、分析和收入执行方面实现了深度创新。
我们正在寻找一位产品营销副总裁，定义这一扩展产品组合在市场上的呈现方式，并帮助塑造其未来方向。
这位领导者将负责 Seismic 的产品和平台叙事、定位、信息传递、发布、竞争策略、市场优先级、定价、包装和行业产品营销。他们将与产品、营销、销售、客户成功和战略团队合作，将广泛且快速发展的产品组合转化为客户能够理解、我们的前线团队可以赢得的简单而差异化的故事。
该职责的关键部分是拓展 Seismic 在监管行业的领导地位，在这些行业中，可信内容、治理、合规、安全、数据控制和负责任的 AI 不是次要要求——而是客户运营的基础。
### 你是谁：
- 15 年以上 B2B 企业技术经验，包括显著的产品营销领导经验。
- 有为规模化的企业软件、SaaS、AI、CRM、收入技术、内容、工作流或相关平台公司进行产品营销的经验。
- 有将复杂、多产品技术转化为简单、差异化平台故事的能力。
- 对企业 AI 有深入了解，包括代理、生成式 AI、数据、上下文、治理和工作流自动化。
- 有在收购、合并或重大产品组合扩展后整合或重新定位产品的经验者优先。
- 能够与产品和工程团队可信地协作，同时创造能引起首席执行官、首席营收官、首席营销官、首席信息官和一线市场进入领导者共鸣的叙事。
- 有构建和领导高效全球产品营销团队的经验。
最优秀的候选人应具有金融服务业和/或医疗健康和生命科学领域的丰富经验，最好是在多个监管领域都有经验。他们了解治理、审批、权限、可审计性、安全、数据血缘、合规性和风险管理如何影响产品需求、购买流程、部署模型和 AI 采用。候选人应同样熟悉讨论 AI 代理和产品架构。
查看英文原文
### Overview
Seismic is the Go-to-Market Performance company, helping organizations turn strategy into revenue. Following our combination with Highspot, we bring together two category-leading platforms and deep innovation across enablement, content, AI, buyer engagement, learning, coaching, analytics, and revenue execution.
We are looking for a Vice President of Product Marketing to define how this expanded portfolio comes together in the market — and help shape where it goes next.
This leader will own Seismic’s product and platform narrative, positioning, messaging, launches, competitive strategy, market prioritization, pricing, packaging, and industry product marketing. Working across Product, Marketing, Sales, Customer Success, and Strategy, they will turn a broad and rapidly evolving portfolio into a simple, differentiated story customers understand and our field can win with.
A critical part of the mandate is extending Seismic’s leadership in regulated industries, where trusted content, governance, compliance, security, data controls, and responsible AI aren't secondary requirements — they're fundamental to how customers operate.
### Who you are:
- 15+ years of B2B enterprise technology experience, including significant product marketing leadership.
- Experience leading product marketing for a scaled enterprise software, SaaS, AI, CRM, revenue technology, content, workflow, or adjacent platform company.
- Demonstrated ability to turn complex, multi-product technology into a simple, differentiated platform story.
- Strong understanding of enterprise AI, including agents, generative AI, data, context, governance, and workflow automation.
- Experience integrating or repositioning products following an acquisition, merger, or major portfolio expansion is beneficial.
- Ability to operate credibly with Product and Engineering while creating narratives that resonate with CEOs, CROs, CMOs, CIOs, and frontline GTM leaders.
- Experience building and leading high-performing global product marketing teams.
The strongest candidates will have substantial experience in financial services and/or healthcare and life sciences, ideally across multiple regulated sectors. They will understand how governance, approvals, permissions, auditability, security, data lineage, compliance, and risk management shape product requirements, buying processes, deployment models, and AI adoption.
Candidates should be equally comfortable discussing AI agents and product architecture with a technology leader, revenue outcomes with a GTM executive, and governance and risk with the stakeholders responsible for protecting the enterprise.
### What you'll be doing:
**Define the Product and Platform Story**
- Establish the positioning, messaging, and value proposition for Seismic's combined portfolio, bringing together the strongest capabilities and innovation from Seismic and Highspot.
- Translate a growing portfolio of AI agents, content and knowledge management, enablement, engagement, learning, coaching, analytics, and workflows into a compelling, performance-driven platform narrative.
- Make GTM Performance and AI-powered revenue execution tangible: articulate the problems Seismic solves, our differentiation, and the business outcomes customers should expect.
- Partner with Product to connect strategy and roadmap to customer needs, competitive dynamics, and market opportunity.
- Lead product architecture, naming, packaging, and pricing programs that make Seismic easier to understand and buy while improving customer value and long-term economics.
**Lead Product Marketing**
- Build and lead a world-class global product marketing organization spanning platform, products, AI, solutions, competitive intelligence, and industries.
- Own go-to-market strategy and execution for major product launches and releases.
- Equip the field with differentiated messaging, sales plays, proof points, demos, and competitive intelligence that translate product capabilities into customer value.
- Establish rigorous competitive intelligence across direct competitors, adjacent platforms, emerging AI companies, and evolving build-versus-buy alternatives.
- Bring market and customer insight into Product, influencing priorities and investment decisions — not simply marketing what has already been built.
- Partner across Marketing to turn product innovation into sustained market impact.
**Make Regulated Industries a Strategic Advantage**
Seismic has a significant opportunity to differentiate through the combination of AI innovation and enterprise trust. This leader will make regulated-industry expertise central to that strategy.
- Develop deep understanding of the workflows, buyers, regulatory environments, data requirements, governance models, and risk considerations unique to regulated markets.
- Translate permissions, governance, auditability, security, compliant personalization, and responsible AI into differentiated customer value.
- Partner with Product and industry leaders to identify requirements and investments that make Seismic uniquely valuable in regulated environments.
- Ensure our AI strategy answers the questions sophisticated enterprises increasingly ask: Can I trust it? Govern it? Explain it? Control the data it uses? Deploy it within the requirements of my industry?
- Build differentiated industry narratives without fragmenting Seismic into a collection of vertical products.
### What we have for you:
At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please click here.
Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
We are committed to fair and equitable compensation practices.Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. _The range listed below is the minimum to the maximum of our target hiring range._ Seismic's salary range for this position is: USD $215,200.00/Yr. - USD $300,000.00/Yr.This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.