付费媒体经理
Senior Manager, Paid Media
关于 Sanity
在 Sanity.io http://Sanity.io，我们正在构建 AI 驱动的内容运营的未来。我们的 AI 内容操作系统让团队可以按照业务需求建模、创建和自动化内容，加速数字发展并提升内容运营效率。SKIMS、Figma、Riot Games、Anthropic、COMPLEX、Nordstrom 和 Morningbrew 等公司正在使用 Sanity 来驱动和自动化他们的内容运营。
我们正在寻找一位高级经理，负责 Sanity 的付费媒体计划：策略、衡量和测试议程，并建立和领导相关团队。你将管理每年超过 500 万美元的预算，与代理机构和承包商合作执行，同时与内部的需求生成、ABX 和 RevOps 密切协作。这是首次专门的付费媒体招聘，从第一天起就是一个人事管理岗位：你将立即监督两名承包商，计划在 1 月前将其转为全职员工，并在第一年内将团队扩展到 2-3 人。你将从零开始塑造这个职能的运作方式，包括你所雇佣、指导和带领的团队。
你将负责以下工作
- 组建并领导团队：从第一天起管理两名付费媒体承包商，计划在 1 月前将其转为全职员工，并在第一年内的 12 个月内将团队扩展到 2-3 人。你将负责招聘、入职、指导和发展直属下属。这是一个人事管理岗位，而不是独立工作的角色。
- 负责付费媒体策略和预算：在 LinkedIn、Meta、YouTube、Google、Reddit、TikTok、DSP 和 DOOH 上规划、分配和管理超过 500 万美元的年度预算。每一美元都要有明确的责任。
- 管理代理机构和承包商：提供简报、引导并确保外部合作伙伴负责。你设定策略和测试议程；他们负责执行。你了解好的代理机构产出是什么样的，因为你曾站在那张桌子的另一侧。
- 将付费社交媒体作为主要渠道：LinkedIn、Meta、YouTube、Reddit 和 TikTok 是我们的买家花时间的地方。你将制定受众策略、创意测试框架和广告架构，将付费社交媒体转化为销售线索驱动器。
- 建立基础设施：搭建衡量框架、归因模型、标签系统和报告仪表盘。如果这些基础不存在，你就去搭建。与 RevOps 和营销运营合作，闭合广告支出与销售线索之间的闭环。
- 大规模运行结构化实验：设计并执行测试项目
查看英文原文
ABOUT SANITY
At Sanity.io http://Sanity.io we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.
We're looking for a Senior Manager, Paid Media to own Sanity's paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You'll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it's a people-manager role from day one: you'll oversee two contractors immediately, with a plan to convert them to full-time hires by January, and grow the team to 2–3 people within your first year. You'll shape how this function works from the ground up, including the team you hire, coach, and lead to run it.
WHAT YOU'LL DO
- Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You’ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function.
- Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable.
- Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you’ve been on that side of the table.
- Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You’ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver.
- Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn’t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline.
- Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of “trying things.” Document what works, kill what doesn’t, share findings across the org.
- Use AI to sharpen performance: You’re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn’t a nice-to-have; it’s how modern paid media operates.
- Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales.
- Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue.
ABOUT YOU
- 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team
- Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH
- Experience managing agencies and contractors. You write sharp briefs, set KPIs, and course-correct when performance drifts. Bonus if you’ve worked agency-side.
- Built and run structured experimentation programs across creative, audiences, and channel mix at scale
- Built paid media infrastructure: attribution, naming conventions, tagging, reporting
- Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation. You can walk us through specific examples of how AI has improved your results.
- Strong communicator who can present to leadership and align cross-functional partners. This matters as much as your platform skills.
- Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees
WHAT SETS YOU APART
- Paid media experience in developer tools, content platforms, or technical infrastructure
- Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions
- Scaled a paid program from early stage to mature, multi-channel operation
- Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation)
- Experience with Salesforce or HubSpot for closed-loop reporting
WHAT WE CAN OFFER
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Location-based salary and competitive stock options program
WHO WE ARE
Sanity.io http://Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are helved, and we love type two fun! Read more about our values here!
Sanity.io http://Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.