高级品牌策略总监
Senior Director of Brand Strategy
### 概述
Seismic 正在寻找一位经验丰富的高级品牌战略总监，负责定义、发展并扩大我们的品牌如何为全球最重要的企业创造价值。这位领导者将帮助塑造客户对我们公司解决其最复杂商业挑战的角色的理解——将我们的技术能力、行业专长和创新议程整合成一个清晰且有差异化的市场定位。
该职位需要罕见的品牌战略、企业叙事、系统思维以及深厚的客户领域专业知识的结合。理想的候选人了解大型组织如何做出技术决策，并能将复杂的平台、产品和创新转化为能够引起商业领袖、销售团队、IT高管和客户支持团队共鸣的引人入胜的故事。
高级总监将与高管团队、产品、销售、客户成功、营销和创意团队密切合作，加强我们与现有客户的信任关系，深化高管关系，并扩大品牌在新受众和采购中心的相关性。
**个人贡献者角色**
### 你是什么样的人：
- 在品牌战略、战略传播、客户战略、企业营销或相关领域拥有15年以上经验。
- 在为复杂业务、技术和行业制定品牌战略方面有显著的成功经验。
- 能够将复杂的系统、产品和理念简化为清晰且有影响力的故事。
- 有与高管群体互动并支持企业销售团队的经验。
- 对B2B客户旅程、企业采购流程和多利益相关方决策有深刻理解。
- 在大型矩阵式组织中通过影响力进行领导的能力。
- 出色的书面、口头和高管沟通技巧。
**优先资格**
- 在企业软件、云技术、AI、数据平台或其他复杂技术环境中工作的经验。
- 在金融服务领域有专业背景，包括对行业转型、监管环境、客户优先事项和技术采用的理解。
- 在围绕新兴AI技术及其对企业转型影响方面开发故事的经验。
- 有与服务财富500强或大型企业客户的全球品牌合作的背景。
**理想候选人画像**
成功的候选人是一位战略思考者、讲故事的人，
查看英文原文
### Overview
Seismic is seeking an experienced Senior Director of Brand Strategy to define, evolve, and scale how our brand creates value with the world’s most important enterprises. This leader will help shape how customers understand our company’s role in solving their most complex business challenges — connecting our technology capabilities, industry expertise, and innovation agenda into a clear, differentiated market position.
This role requires a rare combination of brand strategy, enterprise storytelling, systems thinking, and deep customer domain expertise. The ideal candidate understands how large organizations make technology decisions and can translate complex platforms, products, and innovations into compelling narratives that resonate across business leaders, sales organizations, IT executives, and customer-facing teams.
The Senior Director will work closely with executive leadership, product, sales, customer success, marketing and creative teams to strengthen our position of trust with existing customers, deepen executive relationships, and expand brand relevance across new audiences and buying centers.
**Individual Contributor role
### Who you are:
- 15 + years of experience in brand strategy, strategic communications, customer strategy, enterprise marketing, or related fields.
- Proven success developing brand strategies for complex businesses, technologies, or industries.
- Exceptional ability to simplify sophisticated systems, products, and ideas into clear and influential narratives.
- Experience engaging executive audiences and supporting enterprise sales organizations.
- Strong understanding of B2B customer journeys, enterprise buying processes, and multi-stakeholder decision making.
- Demonstrated ability to lead through influence across large, matrixed organizations.
- Outstanding written, verbal, and executive communication skills.
**Preferred Qualifications**
- Experience in enterprise software, cloud technology, AI, data platforms, or other complex technology environments.
- Domain expertise in financial services, including understanding of industry transformation, regulatory environments, customer priorities, and technology adoption.
- Experience developing narratives around emerging AI technologies and their impact on business transformation.
- Background working with global brands serving Fortune 500 or large enterprise customers.
**Ideal Candidate Profile**
The successful candidate is a strategic thinker, storyteller, and translator — someone who can connect technology capabilities to human and business outcomes. They are equally comfortable working with engineers, sales leaders, executives, and customers, and they understand that the strongest enterprise brands are built not only through awareness, but through trust, clarity, and measurable customer value.
### What you'll be doing:
**Enterprise Brand Strategy & Positioning**
- Develop and evolve brand strategies that increase customer trust, engagement, loyalty, and advocacy.
- Translate complex enterprise software capabilities into simple, compelling narratives that connect technology investments to measurable business outcomes.
- Build messaging frameworks that scale across industries, customer segments, sales motions, and executive audiences.
- Strengthen brand differentiation in highly competitive and rapidly changing technology markets.
**Customer-Centric Storytelling**
- Deepen the company’s relevance with core customers by understanding their strategic priorities, operational challenges, and transformation goals.
- Expand brand connection beyond traditional buyers into IT, operations, customer experience, and other enterprise functions.
- Develop executive-level communication strategies that help customers understand the long-term value of the company’s platform and innovation roadmap.
- Partner with sales and customer teams to create narratives that improve engagement with senior decision makers.
**Complex Systems Communication**
- Simplify highly technical and interconnected solutions into clear value propositions.
- Build frameworks that explain enterprise transformation, emerging technologies, AI adoption, and business impact.
- Partner with product and technical experts to turn innovation into market understanding and customer confidence.
- Create repeatable communication models that help global teams tell a consistent story.
**Strategic Leadership & Cross-Functional Influence**
- Partner across marketing, sales, product, customer success, and creative teams to align brand strategy with business priorities.
- Influence senior executives and stakeholders through data, customer insight, and strategic thinking.
- Identify opportunities to strengthen customer relationships through thought leadership, content, experiences, and executive engagement programs.
- Serve as a strategic advisor on how brand drives growth, customer expansion, and market leadership.
### What we have for you:
At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
We are committed to fair and equitable compensation practices.Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. _The range listed below is the minimum to the maximum of our target hiring range._ Seismic's salary range for this position is: USD $187,000.00/Yr. - USD $253,000.00/Yr.This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.