CRM manager
我们的客户是一个国际在线游戏公司，专注于提供吸引人的和创新的游戏体验，利用现代技术为全球观众提供高质量的产品和服务。完美适合那些旨在：· 为场和体育投注品牌开发和执行 CRM 战略，管理整个客户生命周期；· 领导规划和分析旨在获取玩家，激活，保留和重新激活的促销活动；· 建立和维护基于行为和交易数据的先进客户分类策略；· 设计，执行和评估 A/B 和多变量测试来优化 CRM 性能；·监督多道活动执行 （电子邮件，短信，推通知，自动通话）; ·与设计，内容和产品团队合作提供高质量的品牌宣传材料；·开发和完善自动化玩家旅程和客户保留道；·计划月度宣传日历，包括游戏机制和奖金运动；·每天，周刊和月度追踪和分析关键 CRMKPI; ·根据数据见解改善客户参与和沟通指标。你需要带来的经验：· 3年以上在娱乐场和体育投注行业的 CRM 经验；· 经验证明的分类策略和个性化沟通；· 手动使用电子邮件，SMS,推和其他 CRM 道的经验；· 对奖金机制，玩家旅程道和参与战术的强有力的理解；· 高级分析技能；从大数据集中获取可操作见解的能力；· 与 CRM 平台熟悉；·与游戏平台或参与工具 （例如任务，挑战）的经验是优势；· 上层中等或更高水平的英语 （书面和口头）. 如果你拥有这些个人特征：· 注意细节和组织技巧；· 创造性，战略性的思考能力，识别和解决问题；·良好的沟通和合作技能；· 自主管理和优化竞选绩效的积极态度和所有权思维。我们的客户提供支持你专业和个人成长的竞争好处，包括：· 健康与健康重点；· 全球医疗覆盖范围；·增长机会；·福利计划 （健身房/牙科/心理服务补偿 · 性能驱动的回报）
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Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
Perfect for those who aim to:
- Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
- Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
- Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
- Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
- Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);
- Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
- Develop and refine automated player journeys and customer retention funnels;
- Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
- Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
- Improve customer engagement and communication metrics based on data insights.
Experience you’ll need to bring:
- 3+ years of CRM experience in the casino and sports betting industry;
- Proven expertise in developing segmentation strategies and personalized communication;
- Hands-on experience with email, SMS, push, and other CRM channels;
- Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;
- Advanced analytical skills; ability to draw actionable insights from large data sets;
- Familiarity with CRM platforms;
- Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;
- Upper-intermediate or higher level of English (both written and verbal).
It's a perfect match if you have those personal features:
- Attention to detail and organizational skills;
- Ability to think creatively, strategically, identify and resolve problems;
- Good communication and collaboration skills;
- Proactive attitude and ownership mindset to independently manage and optimize campaign performance.
Our clients offer competitive benefits to support your professional and personal growth, including:
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service
- Performance-Driven Rewards;
- Dynamic Work Environment.
Apply, and let your growth journey begin.
Originally posted on Himalayas