付费搜索增长营销人员 - 顾问
Paid Search Growth Marketer - Consultant
关于 Right Side Up
请注意，此职位发布是为了突出加入 Right Side Up 的人才集体，而不是代表内部全职岗位，也不是与客户当前的某个机会有关。
Right Side Up 是一个由高端营销人才组成的集体——拥有全部的营销实力，没有任何代理机构的浮夸。我们受到最受尊敬的早期创业公司、增长最快的科技公司以及知名财富 500 强团队的信任，专注于一件事：增长。我们有超过 250+ 客户，包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash、Calm 等。
关于该职位
我们正在寻找自由职业的付费搜索增长营销顾问加入我们的人才集体，为跨行业的客户提供支持。这个职位适合那些有经验通过付费搜索项目实现增长，并在早期创业公司和成熟企业中推动高效、可衡量增长的营销人员。
项目可能包括从零开始构建付费搜索项目、扩展现有活动、优化表现，并在搜索渠道中发现新的增长机会。合同工作通常每周 10-40 小时。
职责
- 在 Google Ads、Microsoft Ads 和 YouTube 等平台上为客户构建、管理并扩展付费搜索活动，客户涵盖 B2C、B2B 或 D2C 行业
- 制定并执行策略以推动高效的客户获取和收入增长
- 进行关键词研究、活动结构设计和受众定位
- 优化以 CPA、ROAS 和 LTV 等性能指标为目标的活动
- 持续测试和迭代出价策略、广告文案和落地页
- 与创意、CRO 和分析团队合作，提高转化率和整体表现
- 分析绩效数据并提供可操作的见解和建议
- 发现拓展新渠道、格式或市场的机遇
要求
- 在管理和扩展付费搜索活动方面有丰富经验
- 有在早期创业环境和/或成熟公司工作的经验
- 有证明能实现可衡量的增长并扩大效率的能力
- 对付费搜索平台（Google Ads、Microsoft Ads）和最佳实践有深入了解
- 能够兼具战略思维和实际操作能力
- 强大的分析能力，能够熟练处理绩效数据
- 有跨职能团队协作的经验，包括市场营销、产品等
查看英文原文
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We’re seeking freelance Paid Search Growth Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who have experience scaling paid search programs and driving efficient, measurable growth in both early-stage startups and established companies.
Projects may include building paid search programs from the ground up, scaling existing campaigns, optimizing performance, and identifying new growth opportunities across search channels. Contract engagements typically range from 10–40 hours per week.
Responsibilities
- Build, manage, and scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and YouTube for clients across either B2C, B2B, or D2C industries
- Develop and execute strategies to drive efficient customer acquisition and revenue growth
- Conduct keyword research, campaign structuring, and audience targeting
- Optimize campaigns for performance metrics including CPA, ROAS, and LTV
- Continuously test and iterate on bidding strategies, ad copy, and landing pages
- Partner with creative, CRO, and analytics teams to improve conversion rates and overall performance
- Analyze performance data and provide actionable insights and recommendations
- Identify opportunities to expand into new channels, formats, or markets
Requirements
- Strong experience managing and scaling paid search campaigns
- Experience working in early-stage startup environments and/or established companies
- Proven ability to drive measurable growth and improve efficiency at scale
- Deep understanding of paid search platforms (Google Ads, Microsoft Ads) and best practices
- Ability to operate both strategically and hands-on
- Strong analytical skills and comfort working with performance data
- Experience collaborating cross-functionally with marketing, product, and analytics teams
- Comfort working across different industries and business models
Nice to Have
- Experience with Performance Max, Shopping, or YouTube campaigns
- Familiarity with attribution models and incrementality testing
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Originally posted on Himalayas