生命周期营销经理 - 顾问
Lifecycle Marketing Manager - Consultant
关于 Right Side Up
请注意，此职位发布是为了突出加入 Right Side Up 的人才集体，而不是代表内部全职岗位或与客户当前的职位机会。
Right Side Up 是一个由高端营销人才组成的集体——拥有全部的营销实力，没有任何代理机构的浮夸。我们被最受尊敬的早期创业公司、增长最快的科技公司以及知名财富 500 强团队所信赖，专注于一件事：增长。我们的 250 多家客户包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash、Calm 等知名品牌。
关于该职位
我们正在寻找自由职业的生命周期营销顾问加入我们的人才集体，为跨行业的客户提供支持。这个职位适合能够设计和执行推动客户旅程中参与度、留存率和收入的生命周期策略的营销人员。
项目可能包括从零开始构建生命周期计划，优化现有的电子邮件和 CRM 策略，或扩大跨渠道的客户参与努力。合同工作通常每周 10-40 小时。
职责
- 在整个客户旅程（获取、上手、参与、留存、重新激活）中制定和执行生命周期营销策略
- 构建和优化电子邮件、短信和应用内消息计划
- 设计并实施自动化流程、触发器和分群策略
- 与产品、增长和数据团队协作，对齐生命周期目标和举措
- 分析活动表现，并根据参与度和收入指标持续优化
- 创建和管理活动日历和测试路线图
- 确保生命周期渠道中的数据完整性和正确跟踪
- 将洞察转化为可操作的建议以提高客户终身价值
要求
- 在生命周期营销、CRM 或留存营销方面有丰富经验，适用于 B2C、B2B 或 D2C 领域
- 有在多个渠道构建和扩展生命周期计划的经验
- 熟悉电子邮件服务提供商和营销自动化工具（例如 Customer.io、Braze、Klaviyo、HubSpot、Marketo、Iterable、SendGrid 或类似工具）
- 了解分群、个性化和自动化最佳实践
- 能够分析绩效数据并将洞察转化为行动
- 强大的协作和沟通能力
- 适应在不同行业工作
查看英文原文
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About The Role
We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.
Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.
Responsibilities
- Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
- Build and optimize email, SMS, and in-app messaging programs
- Design and implement automated journeys, triggers, and segmentation strategies
- Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
- Analyze campaign performance and continuously optimize based on engagement and revenue metrics
- Create and manage campaign calendars and testing roadmaps
- Ensure data integrity and proper tracking across lifecycle channels
- Translate insights into actionable recommendations to improve customer lifetime value
Requirements
- Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
- Experience building and scaling lifecycle programs across multiple channels
- Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
- Experience with segmentation, personalization, and automation best practices
- Ability to analyze performance data and translate insights into action
- Strong collaboration and communication skills
- Comfort working across different industries, products, and customer journeys
Nice to Have
- Experience with SMS or push notification channels
- Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Originally posted on Himalayas