增长营销策略师
Growth Marketing Strategist
关于 Right Side Up
Right Side Up 是一个由优质营销人才组成的团队——拥有全部的营销实力，却没有机构的浮夸。我们被最受尊敬的早期创业公司、增长最快的科技公司以及知名的财富 500 强团队所信赖，专注于一件事：增长。我们有超过 250+ 客户，包括 Stitch Fix、Sephora、Yelp、Sun Basket、Crunchbase、DoorDash、Calm 等。
职位描述
增长营销策略师将加入项目策略团队，为客户提供增长营销策略方面的建议（你可以在我们的网站上看到一些客户，包括 DoorDash、Stitch Fix、Uber、Tabasco 和 Stripe），识别他们团队中的资源缺口，并共同确定 Right Side Up 是否可以部署合适的营销人才来帮助实现他们的目标。有时客户清楚自己需要什么，有时他们则希望我们告诉他们该怎么做。
职责
- 与客户合作，制定全漏斗增长营销策略并明确工作范围
- 组建 Right Side Up 的个人或团队，帮助客户实现目标
- 从最初的探索性对话到新项目的启动，全程跟进机会
- 亲历并作为关键成员参与一些最出色的营销计划的内部运作，涵盖多种行业、商业模式和成熟度阶段
- 建立与其它营销领导者的强大人脉，并在不同领域中提升你的人才面试与评估能力
要求
- 7-10 年在企业内部营销岗位和/或机构的工作经验，专注于增长。有成功扩展活动和管理复杂增长组织的记录。
- 我们在这个角色中最成功的员工具备 T 字型背景——在效果营销方面有深度，同时在付费社交和搜索等渠道有扎实的营销技能，并且在其他功能领域如电子邮件营销或 SEO 有广度。拥有额外的管理经验，或对较新兴的功能领域（如营销分析、线下活动、电商市场）有接触，是很大的加分项。
- 具备强大的项目管理能力，能够处理多个不断变化的优先事项
- 有管理团队的证明经验
- 能够有效地与客户沟通并建立联系
- 具有灵活的思维，愿意跨多个垂直领域和行业工作——我们的客户涵盖 SaaS 到 CPG
查看英文原文
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
The Growth Marketing Strategist works on the Project Strategy team where we advise clients (you can see some of our clients on our website, including DoorDash, Stitch Fix, Uber, Tabasco and Stripe) on growth marketing strategy, identify resource gaps on their teams and determine together if Right Side Up can deploy the right marketing talent to help achieve their goals. Sometimes clients know exactly what they need, and sometimes they look to us to tell them what to do.
Responsibilities
- Strategize with clients to develop full-funnel growth marketing strategies and scope out the work
- Assemble individuals or teams of folks from Right Side Up to help the client achieve their objectives
- Shepherd opportunities from initial exploratory conversation through to the kick-off of new engagements
- Have a front row seat (and be a key contributor to) the inner-workings of some of the most impressive marketing programs across a range of industries, business models and stages of maturity
- Build an incredible network with other marketing leaders, and hone your talent interviewing/evaluating skills across disciplines
Qualifications
- 7-10 years of experience in in-house marketing roles, and/or agency experience, focusing on growth. A proven track record of scaling campaigns and managing complex growth organizations.
- Our greatest successes in this role have t-shaped backgrounds -- depth in performance marketing with strong marketing chops in channels like paid social and search, and breadth across other functional areas such as e-mail marketing or SEO. Additional management experience, or exposure to, more nascent functional areas is a big plus - marketing analytics, offline campaigns, ecommerce marketplaces.
- Strong project management skills with an ability to juggle many constantly-shifting priorities
- Proven experience managing a team.
- Ability to communicate effectively with and relate to clients
- A flexible mindset and are willing to work across multiple verticals and industries- our clients range from SAAS to CPG to D2C and beyond.
- A desire and willingness to step outside of a traditional growth marketing path and accelerate your career, even if you ultimately intend to return to an in-house role after your time at Right Side Up
Originally posted on Himalayas